Car wash construction costs business plan. Self service car wash business plan. Car wash registration, OKVED codes, documents

Name of the project: Self-service car wash "Moy to Dyr"

Legal entities and individuals interested in the project: Citizens interested in commercial car washing on their own.

Project goals:

• Organization of car washing by car owners on their own;
• Creation of new jobs;
• Receipt of taxes to the budget of the Russian Federation;

The total cost of the project: RUB 563,761;

Project implementation period: from April 2013;

Stages of project implementation:

Competitive advantages:

• Simplicity and affordability of prices;
• Low competition in the market, due to the fact that there are no similar enterprises in Magnitogorsk;

Project funding sources: Private deposits (own funds).

Indicators of economic payback of the project:

• Payback period - 40.5 months.
• Total profit for 1 year - 158,630 rubles.
• Profitability of the enterprise - 32.6%

Number of new jobs: Creation of 1 workplace. Payroll for personnel - 15,000 rubles / month;

Social significance and relevance of the project for the socio-economic development of the city or a specific organization:

The project allows creating new jobs for city residents, as well as ensuring the receipt of taxes in the city budget.

2. Description of the business, product or service

Description of the service, its purpose

I soiled it myself - I washed it myself

25 years - although a small one, but still an anniversary. That is how much has passed since the launch of the first self-service car wash, created by Karcher. And although the wave of mass transition of motorists to self-service has not yet reached Russia, in Europe such car washes are becoming more and more popular.

Today, the concept of a self-service car wash is equally attractive for car wash business professionals, as well as for gas stations, car dealerships and car service centers, where such car washes become an additional and stable source of income.

Now a program has been developed for the production of equipment that meets the modern needs of the technology of external and internal cleaning of a car. It includes not only the production of individual components and assemblies, but also the equipment of large self-service centers.

What is a self-service car wash and what is its role in the car service system? First of all, let's dwell on its differences from traditional hand washes, both contact and non-contact.

Compact stationary self-service car washes consume much less water at an operating pressure of 100 bar - those 500 l / h that are stated in the technical specifications are enough for a major wash of four to five cars, and with a low consumption of detergents. Self-service technology provides less time for washing an average car, and such a procedure is one and a half to two times cheaper than a regular one.

Technology Features

Self-service car wash "Moy do Dyr" provides the following services:

• High pressure washing.
• Brush wash.
• Clean wash.
• Hot wax treatment.
• Washing with cold water (demineralised) and drying.
• Car interior cleaning.

Self-service car washes are a fairly promising product in the car wash business. With a competent choice of the location of this type of car wash (near hypermarkets, shopping centers, gas stations, car dealers, car washes, parking lots) and taking into account reduced prices for services.

The demand for self-service car washes is substantiated by the following factors:

• Stationary compact plant with high quality components and minimum construction costs.
• The low cost of maintaining the complex means a low cost of washing.
• The installation is protected from vandalism by users and unscrupulous service personnel.
• Drivers are looking for an affordable way to wash their vehicle themselves or at home.
• A unique offer for the Client in terms of price / quality ratio of washing.
• Easy-to-operate washing devices mean easy handling.
• Individual offer for car wash. Fun for the user.
• Protection of user/operator technology!
• To control the operation of the complex (maintain order and help customers), one employee is needed.

3. Description of the market

Market research

The external environment is a source that feeds the organization with the resources necessary to maintain its internal potential at the proper level. The organization is in a state of constant exchange with the external environment, thereby providing itself with the possibility of survival. Therefore, the task of strategic management is to ensure such interaction of the organization with the environment that would enable it to survive in the long term. Tracking the external environment includes collecting information about social, cultural, demographic, economic, political, government and technological trends. For this purpose, company employees can use both their own observations and other information resources, such as magazines, periodicals and newspapers.

Over the past few years, self-service car washes have become widespread, their popularity is growing exponentially. Therefore, interest in them, and in their characteristics and properties, is growing.

Russian legislation

Government policy today promotes the development of small and medium-sized businesses. Various programs have been developed to support individual entrepreneurs: preferential loans, ease of registration and no need to obtain a license for production for the intended type of product.

Consumers (more info)

According to marketing research, potential and possible consumers are interested in purchasing and are ready to consume the company's products at the maximum price (specified in the questionnaire) per unit of goods.

Competitors

In the Russian production market, this technology is in development, therefore, at the initial stage, serious competition is not expected.

Factors of indirect influence

Economic condition

The global and Russian crisis creates an extremely unfavorable environment for the creation and development of small and medium-sized businesses. Due to the crisis, instability in making a profit is possible due to not always controlled incomes of the population, as well as due to the progressiveness of socio-economic stratification.

Political environment

The Government of the Russian Federation is pursuing a policy of encouraging programs and projects to educate the population.

Scientific and technical environment

Thanks to scientific and technological advances in polymer chemistry, it is possible to develop new production technologies, thereby expanding the range of manufactured goods.

Marketing research

The main objectives of the study:

1. Collecting information about the desires and tastes of consumers;
2. Assessment of the relevance of the new service;
3. Identification of potential consumers (age, earnings);

Product marketing strategy:

In general, our marketing policy will be aimed at attracting new customers, fulfilling the sales plan, emphasizing the individuality of our services, creating the benefits of cooperation with our company.

All of the above marketing activities will ensure the achievement of the intended sales volume and the receipt of the planned profit.

Questionnaire

Good afternoon. We would like to present you our company "Moy do Dyr", which provides a service for commercial car washing by a car enthusiast and at reasonable prices. We ask you to answer a number of questions.

1) How often do you wash your car:

a) Once a month

b) Once a week.;

c) once every 2 weeks;

d) Once every six months or less.

e) Every 500 km.

e) Every 1000 km.

g) Every 100 km.

h) Daily.

i) Every 5000 km. or less often.

2) Do you have a personal vehicle:

3) What is your average monthly salary:

a) up to 5 thousand rubles;

b) 5 - 10 thousand rubles;

c) 10 - 20 thousand rubles;

d) over 20 thousand rubles;

4) Will you wash your car yourself at a self-service car wash:

b) I will sometimes;

c) never will

d) don't know

Study Analysis

Do you wash your car often?

no and not expected 30.43%

no, but it will definitely be 13.04%

there is, and not one 8.70%

up to 5 thousand rubles20%

5 - 10 thousand rubles47.5%

10 - 20 thousand rubles.17.5%

over 20 thousand rubles15

I will sometimes - 22%

Never will - 22%

I don't know - 11%.

Competitor analysis

Advantages and disadvantages of the service

4. Sales and Marketing

Channels for promoting the enterprise to consumers

Under the channels for promoting the company's products are assumed:

1. sale by accepting orders via the Internet;
2. acceptance of applications in the office, by phone;

In general, our marketing policy will be aimed at attracting new customers, fulfilling the sales plan, emphasizing the individuality of our products, creating the benefits of cooperation with our company.

In order to increase the pace of sales, we will provide discounts to our customers in the amount of 5 to 10%. In the spring-summer period for all regular customers and for large consumers.

5. Production plan

The cost of car wash is calculated based on the following indicators:

• car size;
• Car wash mode

The price of a car wash by a motorist ranges from 100 rubles to 250 rubles.

Costs for organizing a car wash

Material costs

Work production costs (per month)

The amount of the entrepreneur's initial costs for the 1st month is 538,200 rubles.

6. Organizational structure

In the company being created, the staff will be 1 person.

Staffing and salary

The planned wage fund with deductions per month for the enterprise will be 15,000 rubles. For the year of operation of the enterprise, the fund will amount to 180,000 rubles.

Consolidation of the structural responsibilities of employees is as follows:

The administrator-cashier is the coordinator of the work of the self-service washing complex, his duties include:

1. Look after the equipment;
2. Monitor the correct operation of the equipment;
3. Perform cashier operations.

7. Financial plan

Profit calculation:

Gross profit \u003d revenue-cost.

Net profit = gross profit and taxes.

Profitability calculation: (approximately 1%)

Profitability = (gross profit / cost price) * 100%

Profitability = (gross profit/Revenue)*100%

Payback period of the project: (in months)

T = cost of investing in the project / net profit

Volumes of work performed (per month)

Self-service car washes have appeared in Russian cities relatively recently. Ten years ago, they could be counted on the fingers, and recently the number of such washes has been growing exponentially. This is due not only to the obvious fact that it is cheaper to wash a car at such car washes than at automatic or manual ones. One of the incentives for going to such a car wash is the fact that there are practically no places left for washing your own car by hand in large cities, and such a “procedure” in nature causes legitimate indignation of others.

In the late 90s and early 2000s, self-service car washes were unprofitable, since the equipment for them was much more expensive than for manual ones, and labor was cheap. If 15-20 years ago, the payment of washers was 20-25% of the revenue, today it is 50% or more. All this creates the conditions for an increase in the number of self-service car washes. The use of such car washes is especially popular among people who like to drive in a dusty car. With minor pollution, many of them prefer a quick and budget option for self-washing a car.

Although self-service car washes are theoretically “deserted”, nevertheless, there is a person on duty at each facility around the clock, who helps customers with their difficulties. But the most "sore" place of such washes is the maintenance and repair of equipment. Those skilled in the art are well aware of the equipment problems in standard hand washes. These problems increase many times over, since amateurs operate the equipment at self-service car washes. Sometimes such exploitation borders on barbarism.

If you are considering a self-service car wash as a business, then this is definitely a worthwhile undertaking. Let's consider everything in order.

Car wash registration, OKVED codes, documents

If the car wash business is not something new for you and you are registered as an individual entrepreneur or legal entity, then this section is not for you. If you are wondering how to open a self-service car wash from scratch, then you should start with registration. It is best to register as an individual entrepreneur and use the simplified taxation system (STS).

The choice of the simplified tax system (6% of gross income or 15% of the “income minus expenses” scheme) depends on the business plan drawn up. If the eligible expenses are less than 60% of the revenue, then the first option is preferred.

The main activity should be “washing vehicles, polishing and providing similar services” (OKVED code 45.20.3).

For novice businessmen, it is especially difficult to coordinate documents with supervisory authorities (ecology, sanitary and epidemiological service, energy supervision, fire inspection, and so on). The easiest way to solve this issue is if you order a self-service car wash project in a specialized organization. There are probably several of these in your city, and such organizations provide a fully coordinated project. This is not the cheapest option, but, in practice, the fastest and most reliable.

Site selection and car wash construction

Needless to say, choosing the right place for a self-service car wash is half the battle. However, there are limiting factors in site selection. Near the site there should be a minimum infrastructure:

• plumbing or other source of clean water;
• sewerage (except in cases of completely closed systems, which we will discuss below);
• possibility of connection to electric networks.

Connecting to these networks "eats" the lion's share of investments in the construction of a car wash.

It is generally accepted that the most successful places for self-service car wash are the outskirts of residential areas, preferably on roads leading to business and industrial centers. Also attractive are the routes that connect the sleeping areas with the city center. Very important is the possibility of a visual overview of the sink from the side of the track.

Why is it profitable to invest in self-service car washes, how to open, how much it costs and how to write a business plan? These and other questions are relevant for entrepreneurs starting their careers in the car wash business.

Even in conditions of capricious weather, lack of quality roads and the specifics of the human factor, it is a matter of honor for every driver to keep the car clean. That is why car wash services are in high demand among car owners, which means that a well-designed and implemented project in this niche can be a profitable investment.

Working principle and advantages

Before embarking on the implementation of your own plans and opening a car wash from scratch, you need to correctly assess the financial possibilities, study all the "pitfalls" of the business.

A self-service car wash is a great alternative for drivers who don't want to waste time in endless lines. This is a whole complex of high-quality equipment that ensures the process of careful, safe and effective car washing.

Visually, the design of such a car wash looks like a large canopy, divided into compartments-boxes. Each compartment is equipped with a set for dry cleaning the interior and washing the car body. In order to gain access to the use of inventory, the car owner must pay for the service at the terminal, receive a token for the number and time of vehicle washing sessions corresponding to the payment.

This type of service is convenient and beneficial for both business owners and customers.

Main competitive advantages:

• Significant savings in time and money for the owner of the car.
• The ability to take care of the car yourself (relevant for drivers who are not ready to entrust their “swallow” into the wrong hands).
• A full-fledged service with a room fully equipped for washing a car (vacuum cleaners, guns, dryers, overalls and other necessary equipment).
• Complete safety of the vehicle (the owner of the car does not have to worry about the negligent attitude of the car wash personnel to his property).

For entrepreneurs, investing in such a business is beneficial because there are no expenses for paying for the work of washers. And when you consider the trend towards an increase in the number of cars, the changeable climate and the condition of the road surface that leaves much to be desired, quality car wash services are a real “gold mine”.

But how to open a self-service car wash and organize the work of the enterprise in order to recoup the costs in the shortest possible time and start receiving a stable income?

Stages of business organization

When developing a business plan, you need to provide for the following step-by-step strategy:

1. Choosing a suitable building site.
2. Obtaining the necessary permits.
3. Organization of construction works.
4. Order inventory and equipment.
5. Selection of personnel controlling the work process.

In combination with organizational issues, financial calculations of expenses and incomes, risks of the upcoming enterprise are made.

Each of these stages requires a competent, responsible and professional approach. Starting a business and organizing its stable efficient operation can take months and years. Specialized organizations involved in the development and implementation of turnkey projects of enterprises will help to reduce the loss of time.

But the services of companies offering ready-made businesses often incur significant additional costs. If financial opportunities are limited, you can implement part of the necessary work on your own, and lease the purchase of expensive equipment.

You can download and use it for free by changing the input indicators taking into account the regional characteristics of your enterprise.

Location selection

To ensure high profitability of the enterprise, it is necessary to choose the right location for the object. It is better to open a sink in such places:

• Zones next to the parking of shopping and entertainment complexes.
• Close to roads with accessible and convenient access.
• At the exit from the business districts of the city (not many people can afford to be late, for example, for a meeting, taking the time to clean the car, but many want to put the car in order at the end of the working day).
• Within the radius of speed limit objects (traffic lights, speed bumps, pedestrian crossings).
• Near car parks and car services.

A well-chosen location of the enterprise determines the flow of customers, and, accordingly, the profitability of the business. Therefore, when developing a business plan, it is important to determine the financial resources for the acquisition or use of a plot of land on the rights of property lease, to check for the presence of communications.

Regardless of where you decide to open a car wash, you need to pay attention to the advertising campaign. Consumer feedback indicates that this is one of the most effective ways to quickly grow a business and expand your customer base. Given the growing popularity of self-service car washes, this service requires a quality promotion:

1. Place banner signs near the enterprise.
2. Distribute your business cards in crowded places (service stations, gas stations, parking lots, car parks, etc.).
3. Promote your services through the media, social networks.

Paperwork

There are two ways to legally carve out a niche in the car wash business:

• register as an individual entrepreneur with the tax authorities;
• buy LLC.

The advantages of the first option are, first of all, saving time (you can open an individual entrepreneur with a minimum package of documents in a week), as well as a simplified taxation system with simple reporting that even the business owner himself can maintain.

Large enterprises with large-scale projects or entrepreneurs planning to attract investors and expand their business choose the method of buying an LLC. Thus, it is possible to insure the safety of personal property, because if the company is declared bankrupt, the owner will be liable to creditors exclusively with the capital of the authorized capital.

To open a car wash, you need to prepare the following package of documents:

1. The project of the enterprise coordinated with the State Epidemiological Supervision, architecture, fire and environmental safety services.
2. Permission to operate from the administration of the city or district.
3. Waste management agreement.
4. Permission from the fire department, sanitary and epidemiological service, architecture department, labor protection and environmental control authorities to provide car washing services.
5. Ownership of land or lease agreement.
6. Act on the disposal of land.
7. Contract for cleaning the territories adjacent to the object.

Specialized legal or consulting companies can help a novice businessman in collecting all the necessary papers and advise on issues of interest (for example, on the rules for calculating land tax for legal entities).

Construction works

Before erecting the structure of an object, it is necessary, first of all, to develop a project plan for the enterprise. This is done by specialized organizations that can also handle the necessary paperwork. Some equipment suppliers offer a sample car wash project on a self-service basis for free.

When the owner already has a ready-made plan of the enterprise in his hands, there is a land plot (on a leasehold or property basis) and a building permit, you can start building the facility. To do this, you need to find a company involved in the construction of such facilities and conclude an appropriate contract for the services of a contractor.

Stages of the construction process:

• Construction of the foundation structure (laying communications, equipping floors and pouring concrete / laying slabs, asphalt).
• Cleaning systems equipment.
• Arrangement of the nearby area.
• Installation of equipment and its connection to communications.
• Start-up and commissioning.

If your budget is limited, you can handle some of the work on your own or find investors who are ready to invest in a promising and profitable project.

Equipment of the facility and recruitment

To complete a standard car wash, you need the following basic minimum equipment:

1. Control block.
2. Pump system.
3. Highway.
4. Dosing units.
5. Pistols.
6. Console.

To set the washing program, control the functioning of technical devices and pay for services, a car wash complex is provided - a device with a strong and moisture-resistant metal case, in which buttons with backlight and heating are built-in, as well as a coin acceptor that works with special plastic cards.

To ensure the high-quality functioning of the enterprise, you need to take care of equipping a single utility room for the administrator-shift supervisor. Washers will not be required at the facility, but to control the process and operation of the equipment, it is necessary to hire technologists who will work one at a time in shifts.

Video: self-service car wash.

Financial calculations

Given the high cost of opening a self-service car wash, an entrepreneur needs to competently organize business processes and make financial calculations. You will have to invest in the business at least 8 thousand rubles.

A great idea for new entrepreneurs with no experience in the car wash business is to buy a franchise and open a facility under the name of a well-known brand.

Tables of approximate calculations for the Russian and Ukrainian markets (in Russian rubles, on the example of a car wash for 4 posts).

Thus, after deducting all operating expenses, the profit for the owner of the enterprise will be 533 thousand rubles a month. The agreed amounts with honors in national currency are relevant for business in Russia, Ukraine, and Belarus.

From the calculations it is clear that a self-service car wash is a business that fully pays off the investment already in the 9-10th month of operation.

Alexander Kaptsov

Reading time: 7 minutes

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It is always necessary to keep the car clean, regardless of the time of year and weather conditions. This is an axiom that does not require proof. The annually increasing number of cars on Russian roads creates favorable conditions for the development of the car wash business. The demand for these services is steadily growing. But which particular car wash to open depends largely on the future plans of the businessman and his financial capabilities.

There are several types of car wash services.

• Portal and tunnel - washing machines is fully automated.
• Manual - the car is washed by the car wash personnel.
• Open (self-service) - the motorist independently washes the car using the provided funds.

A self-service car wash is a set of equipment that can provide high-quality and safe car washing. The entire set of equipment in such a service (vacuum cleaners, dryer, guns that supply water and foam) is characterized by maximum simplicity.

Each client can intuitively understand for what kind of work and what to use. Consequently, self-washing the car for any car owner will be a quick process, and moreover, more profitable. And this is a high-class result for less money.

How do you wash your car at the car wash?

Practical and thrifty customers just need to pay for the service and take some actions

1. Wash with warm water and powder. In this case, dirt is removed (this is done by contact or non-contact method).
2. Wash using cold water. The resulting foam is washed off.
3. Wax application. This procedure will give the car a shine.
4. Polymerization. It will not allow water to leave streaks on the surface of the car.

Russia is famous for its frosts, so in winter, entrepreneurs may have a question: what to do with liquids that are prone to rapid freezing?

1. Firstly, The self-service car wash must be equipped with a floor heating system, which is laid directly under the cover. It is a pipe through which flowing warm water circulates. At the right time, the gas (diesel) boiler is turned on, after which water heating starts in the system. Thus, the coating does not freeze and is not covered with ice even at the time of washing the car.
2. Secondly, for washing, you need to choose devices equipped with devices for the constant movement of water. For example, guns that supply water under high pressure. In such a technique, even when it is not used, water still flows, but in a small stream - it passes through the accumulator, then it is filtered and again passed through the gun. As a result of the continuous circulation of liquid through the freezing chain, there is no water in the guns.

In order to estimate the cost of building a turnkey self-service car wash, you need to consider all the key stages of this process and summarize their costs.

• Purchase, delivery of equipment and treatment facilities

Equipment for this type of washing is ordered in Europe. The best option for a big city is a car wash with 6 posts, the average cost of which does not exceed 9,500,000 rubles. The buyer pays for the delivery, which is at least 375,000 rubles. The cost of purchasing treatment facilities will not exceed 1,000,000 rubles.

• Acquisition or lease of land

Each businessman solves this question in his own way. Someone concludes a contract for the lease of space with parking lots, hypermarkets or shopping centers. Others decide to purchase state land. This type of business will require an area whose size ranges from 150 m² to 650 m². At the same time, in the first version, the activities for the preparation and approval of documentation (permits, connection of all communications, and so on) will be about 1,000,000 rubles, and in the second - more than 3,000,000. The price will also be affected by the region of the country, the location of the site and others factors.

• Construction works

The construction budget may exceed 4,000,000 rubles. These costs will include excavation and laying of communications, installation of underfloor heating and highways, concreting and asphalting, installation of metal structures, installation of treatment facilities and, of course, landscaping of the surrounding area.

• Installation of ordered equipment

As a rule, 10% of the total price of equipment is spent on its installation and launch. In this option, it turns out 950,000 rubles.

• Advertising

This item is not as expensive as all the others. The minimum set of promotional activities will consist of an advertising frieze around the entire perimeter of the car wash, several banners with instructions, a pair of signs or signs located at the entrance to the car wash. With a reasonable approach, spending will not exceed 100,000 rubles.

As a result, taking into account all the above costs, the approximate cost of building a turnkey self-service car wash will cost not less than 19,000,000 rubles.

Where to buy the necessary equipment in Moscow and St. Petersburg?

The question of purchasing the necessary equipment for car washes, where customers serve themselves, is quite natural.

Most of this equipment is imported from Europe. There, this type of entrepreneurship is widely developed, so the production of all the required devices has been established. Many European companies have a network of direct dealers in Russia. Directly contact them and you need to contact for procurement.

We must not lose sight of the fact that customers are primarily attracted by high-quality equipment. Since the car wash business is only gaining momentum in Russia, there may not be firms in small towns that can equip a car wash with decent equipment.

However, there are enough such organizations in Moscow and St. Petersburg. They offer devices with maximum functionality and full adaptation to the climate of our country.

In addition, recognized leaders in the production of washing equipment, such as Karcher, NERTA, Kranzle and others, sell through official online stores.

Prices for car wash equipment designed for self-service customers are quite high. Still, you should not save on equipment, since frequent breakdowns can reduce the quality of service, reduce the flow of customers, spoil the reputation of a car wash, which, of course, significantly reduces income.

If we are to save money, then it is more expedient to buy a less functional and without additional options, but still a reliable device. In the process of expanding the business, you can purchase more modern equipment.

The approximate cost of a set of equipment for frame self-service car washes for 6 posts varies within 100,000-130,000 euros. Naturally, the euro exchange rate, or rather its fluctuations, will significantly affect the purchase price.

Business plan for opening a new self-service car wash from scratch

Consider a business project for a self-service car wash of 2 posts with an area of ​​90 m² (60 m² for two posts, 30 m² for other premises) with an adjacent plot of 90 square meters.

The amount of one-time costs will be 1,662,000 rubles, it will include a number of items:

• purchase of equipment - 720,000 rubles,
• installation of equipment - 72,000 rubles,
• summing up additional electrical power, water supply and drainage - 270,000 rubles,
• works on the improvement of the adjacent territory - 150,000 rubles,
• renovation of premises - 180,000 rubles,
• obtaining permits - 270,000 rubles.

Monthly expenses - 780,000 rubles, they include:

• labor costs - 270,000 rubles (a total of six employees working in three shifts of two people),
• the cost of renting the premises, taking into account utility bills - 120,000 rubles,
• other expenses - 120,000 rubles.

Estimated Profit Calculation

The service operates around the clock, but its maximum load falls on the period from 8.00 to 10.00 and from 17.00 to 22.00. And in the remaining time, the workload is 20% of the maximum.

It takes an average of 20 minutes to wash a car, which means that 3 cars can be washed in an hour. Therefore, the number of cars passing through one post per day is calculated as follows:

3 * (2 hours + 5 hours) + 3 * (24 - (2 hours + 5 hours) * 20% = 30 cars

Every day, two posts will be able to serve 60 cars daily, and they will wash 1,800 cars a month.

The average price of a body wash is 500 rubles. If we also take into account additional services (body polishing, interior cleaning, etc.), then the average bill of each client will be 600 rubles.

1800 * 750 = 1,080,000 rubles per month

After deducting monthly expenses and taxes, the net profit will be 235,200 rubles per month. The project will pay off in seven months.

Buying and Selling a Franchise Business

Car washes, where customers can service their cars themselves, are a new profitable way to invest. Since this segment of the market in our country is still at the stage of formation, those who wish may well have time to take the most promising places, build car washes on them and thereby “skim all the cream”.

Investing in a car wash business can be equated to investing in real estate - reliability and legal security based on the right to own or long-term lease of a land plot and on documentation agreed with the authorities.

However, the profitability of a car wash is several times higher than from the acquisition of apartments or premises for offices. A businessman who owns a self-service car wash does not spend much time managing his business. This business has certain features that allow you to control all the processes of activity.

Franchising is an advanced way of managing a business. The franchisor, for an agreed fee, “hands over” to its partners (franchisees) the right to use the brand, and also provides them with a proven and reliable business management methodology.

There are several principles behind a successful car wash franchise.

• Franchising must be relevant and timely.
• Extremely simple business organization.
• Timely delivery of consumables.
• A well-thought-out business strategy for further development.
• Unique business concept.
• Attractiveness of the enterprise for investors.
• Availability of support from the state (at the moment, various innovative enterprises are subsidized by the Ministry of Economy of the Russian Federation).

Adhering to the franchising system, an entrepreneur buys a franchise, and also receives information about the amount of necessary financial investments and an established procedure for doing business. This method, despite the presence of risks, provides a stable income and increases the profitability of the business in comparison with the option when you start your own business from scratch.

1. According to statistics, out of 100% of car washes opened from scratch, only 20% continue to work after a year.
2. The picture is different with car washes opened under franchising agreements: out of 100% after three years, 80 remain afloat.

Every day, with every kilometer, any car is polluted to one degree or another. We are all used to seeing car washes for SUVs, minibuses and cars, but there are sorely lacking places where you can wash a truck 20 meters long. Not every production, and even more so a grocery warehouse, will not allow a dirty car to enter its territory; such requirements for heavy vehicles are more common at warehouse food depots. If for passenger cars washing is available in almost every city, then in the case of heavy trucks, the statistics leave much to be desired.

The main consumers are truck drivers, bus drivers, and, in the future, car fleets. Since the flight can last 5 or more days (sometimes up to 2-3 weeks), drivers have to live in their cars. There they eat, sleep and live. Naturally, the cabin must be in order and cleanliness. But they don’t forget about the outside of the truck either, which is why they use the services of car washes.

The essence of the business idea is to satisfy the needs of drivers and owners of freight transport in washing heavy vehicles, tractors, buses.

Experts say that a car wash as a business is a very profitable business. And in order for it to bring real income, a number of important points should be taken into account.

It is assumed that the funds will be provided by the bank, or investors, and so that the costs of starting a business are not high, a portal car wash can be leased.

Capital investments- 2740.8 thousand rubles.

Net profit- 409 thousand rubles.

Payback period- 6-7 months

Profitability of sales - 68,2%.

2. Description of the business, product or service

It is planned to start a business with one portal installation worth 2.5 million rubles. After the payback of the first installation, it is planned to install a second portal sink.

After two installations start to generate a stable income, it is planned to install a stationary car wash with the same gantry installation. It will be possible to expand the range of services, for example, to open a tire fitting, because you always need to develop.

Also open a small auto parts store for consumables, i.e., these are motor oils, filters, various liquids such as antifreeze, antifreeze, mixtures for diesel kindling, etc. Later, open a car wash for cars.

3. Description of the market

This business is just beginning to gain momentum in our country. And it is developing at the moment is not very fast. It is not very developed in our city either.

Washing trucks as a business is not only a promising, but also a highly profitable enterprise. Profit from such activities can significantly exceed the income received from car washes for cars.

It is enough to compare the cost of the service:

• For the owner of a car, washing the car costs 250 rubles. (average price of the service).
• The minimum cost of washing trucks varies from 1,000 to 2,000 rubles.

Therefore, it is worth actively developing this industry, it will bring considerable profit, enable truck owners to keep their trucks clean, and provide people with jobs.

In our city, according to the portal 2gis, there are 9 car washes for trucks. There are more than 45 car washes for passenger cars. These are the main competitors. Most of them are located on the outskirts of the city, i.e., in places where there is a fairly large flow of cars.

car wash place

Competitive advantage is expected to be achieved through the choice of location for the car wash and additional services. The place for a car wash is located along the Dachnoye Highway.

Because Since this site is located on the outskirts of the city, the flow of both trucks and cars is ensured, especially in spring, summer and autumn.

4. Sales and Marketing

5. Organizational structure

First you need to decide on the form of business organization. Two options are possible here: either registering as an individual entrepreneur (individual entrepreneur), or “opening” a legal entity, such as an LLC. Each of these forms has its pros and cons, therefore, to make it easier to make a choice, you need to familiarize yourself with each of them in more detail.

Both for registration as an individual entrepreneur and for opening a legal entity, state registration is required, the procedure for which is determined by the Federal Law on the Registration of Legal Entities and Individual Entrepreneurs. When applying to the registration authority, it is necessary to draw up an application in the prescribed form, prepare and submit constituent documents, and also pay a state duty.
The next step is to obtain permits allowing you to run a car wash business.

In particular, these are:

• permission from the local authorities in charge of the territory where it is planned to open a car wash. To obtain it, it is necessary to submit a letter of request to the administration of the city or district for the allocation of a land plot for its construction;
• a car wash project that is being developed by a design organization. Without fail, this project must comply with the current sanitary-epidemiological, architectural, environmental and fire regulations and be agreed with the authorities responsible for compliance with all these standards;
• permission of the Committee of Architecture, Sanitary and Epidemiological Station, Department of Environmental Protection, Fire Protection and Labor Protection for the provision of vehicle washing services. In the absence of at least one of the conclusions listed here, the project will not be approved;
• an act for permanent or temporary ownership of land, which is drawn up after the approval of the project. Only after receiving this document, land is allocated to you and a warrant for the construction of your facility is issued.

This is a list of the main documents that are required to open a car wash. There are no special requirements for their composition and form.

6. Financial plan

7. Risk factors

We will evaluate the possible risks of the project on a 5-point scale.

External:

• Probable change in legislation. Risk assessment - 1. This risk may tighten the environment for the development of the business and lower the level of profitability. Compensation is carried out at the organizational moment when the form of government, type of ownership and form of taxation are introduced.
• War, natural disasters, cataclysms, accidents and emergencies. Risk assessment - 1. The event can objectively lead to large material losses. Property may be severely damaged or destroyed. However, this risk is regulated by the insurance service.
• Opening in the city, with a population of 410,000, new car washes, price cuts by competitors. Risk score - 3. As we have said, demand exceeds supply, but revenues may fall slightly. This is regulated by the creation of a personal customer base, active promotions and the development of interesting offers. It is necessary to encourage the client for his right choice.
• Seasonal decline in the number of services. Risk assessment - 5. This risk has no clear time limits. Everything depends on the weather. This risk is managed by marketing policy, promotions, reduction in the number of employees.