How to sell on Amazon from Russia: step-by-step instructions. How to start a business on Amazon from scratch and make money: tips for a beginner Why is it profitable to sell on Amazon

Making money on the Internet is steadily gaining momentum every year. The Internet is literally replete with offers of online businesses that guarantee big money in a short period of time to people who do not have an education, but really want to get a job.

Is it possible to make money on Amazon?

One of the largest trading platforms is Amazon, which sells in the United States.

The significant advantages of such an online auction include:

variety of product categories offered;
presence of branches in different countries of the world.
huge market.
more than two million sellers.

However, not all the advantages of such a trading system can play into the hands of a novice businessman. Read below about the mechanism of making money on Amazon, its nuances, risks and difficulties.

The mechanism of earning money on Amazon

Anyone can trade on Amazon, but it's not that easy. Professional businessmen in their video courses assure that getting your first $10,000 will not be difficult. The algorithm for setting up a personal store on Amazon really looks clear:

Registration on the Amazon portal occurs only in the original English version of the online store. To do this, open the website and select the “Your Seller Account” option. Check the details of the seller by going to Start Selling and the Individual Sellers item. This way you will identify yourself as an individual trader, which will save you from many commissions on transactions in the future. Next, you should enter basic information about yourself and indicate the intended payment instruments. To confirm your identity, a call is made to your phone number with a 4-digit code, which must be added to the appropriate column on the website.
To get started, log into your registered online store account. You must decide on the categories of goods that you will sell and click “Sell yours here”. The next step of the user is to indicate the main characteristics of the product, a description of its condition, appearance, availability of packaging, instructions and other possible indicators. Then you set your price for the product.
Determine the delivery method and location. Beginning businessmen should choose the territory of their state and neighboring countries, since they usually use similar and understandable transport infrastructure. You need to pay attention to this point, because planning further sales will largely depend on the speed and quality of product delivery.
Accepting customer orders and arranging for delivery of goods begins with checking your account for the presence of orders. To do this, select the “Manage Your Orders” option on the website. Having seen the applications, you should proceed to checkout the parcel and open the “Order Detail” area. Print the provided cover sheet containing product and customer information and sent with the packaged product.

Parcels are most often sent through the state postal service. The start of shipment must be confirmed by clicking the “Confirm shipmen” button located in the sales control panel. Transfer of funds for the purchase occurs after confirmation of shipment of the goods.

Difficulties of doing business on Amazon

As we can see, trading is based on the “buy-sell” scheme. However, there are quite a few difficulties in the process of market analysis, finding suppliers, secure shipping, and advertising. Let's look at them in more detail.

Market analysis

To select a product and set prices correctly, a novice businessman must pay attention to the demand and profitability of the goods offered. Not all categories of the site are suitable for beginners, since, for example, large products are expensive to deliver, electronics and medicine require precise knowledge and skills, and clothes are often returned due to the wrong size.

The client should also pay attention to the following criterion: Amazon Best Sellers Rank. It characterizes the number of sales per day, and therefore you should not take products with an indicator of more than 6000 due to huge competition and large volume of products.

Selecting a specific product

The size of the product should be less than 18X14X8 (inches) and not exceed the weight of 2 kg, which will reduce the cost of delivery. The price (which is set independently) is ideally more than $12, since Amazon’s commission takes 15-30% of the user’s profit. To make things easier in the early stages of business development, it is better to choose products that do not require a certificate.

Supplier selection

Having chosen a product, we move on to searching for supplier-manufacturers from China. To do this, we turn to the website alibaba.com, select several and get in touch with them. To select one supplier, you must order the production of examples of goods and choose the more cost-effective one. We advise you to immediately discuss the material, come up with a brand, and jointly develop a logo and packaging.

IMPORTANT! In the future, the brand you created will have to be registered in America for $2,000 to avoid theft and plagiarism.

Delivery of goods to Amazon

Chinese manufacturers send products (200-1000 pieces are enough for the first batch) to America. You pay for delivery. Often, partners from China turn out to be scammers and the money sent for the goods simply disappears. Please note that even if the package has been sent, it is not a fact that it will arrive within the agreed time frame.

Sales launch

The existence and development of a business is impossible without reviews. To receive them, there are special communities of reviewers who make money by creating reviews. You give them the first 200 products for free (coupons are created for this), in return they will receive up to 200 reviews. Next, run internal advertising Amazon sponcored ads.

Conclusion

Creating a business on Amazon or Ebay is not as promising as many Internet users say. It is possible to work online, but it is better to choose domestic trading platforms.

The same condition for developing earnings both at auctions and in life is the constant improvement of technology.

As an effective trading method, we recommend selling branded goods, since it is easier to determine their optimal price and create a competent marketing scheme. The next strategy used is the sale of little-known products and he himself completely controls the sales process. When promoting your own brand, take care of its quality and have a separate personal store website.

The visual components of advertising play an important role. This means that the headlines should catch customers, and the product should be presented with high-quality photography. To expand the customer base, it is necessary to introduce bonuses, for example, free or discounted delivery, think through the return procedure and conduct active communication with customers.

In contact with

You've heard a lot about Amazon, you may have even succeeded in shopping, you liked their service and capabilities. We thought a lot, took a long time to approach the issue of our own sales, there were doubts about the language and specifics, but making money on Amazon beckoned, and you decided! Just let’s immediately, before all this “selling” rigmarole begins in your life, let’s discuss a number of points without which selling on Amazon is impossible.

The article will become not so much a direct step-by-step guide as an introductory part, a prequel, or a reason for analyzing the significant points and circumstances associated with this type of business, such as making money on Amazon.

To start creating a seller account on an American platform, or use an existing one (buyer) for sales, you must have a full-fledged account abroad. Why are we talking only about the American site?

If only because on the European Amazon you will definitely be required to provide additional statements and invoices, a driver’s license, etc. confirmation. Speaking of a foreign account, we are not talking about some Russian-American account, say on Paypal, but a full-fledged account in a foreign bank.

We have previously covered the issue of such a means of payment as issuing a Payoneer card with an account provided in the USA. If you have such a means of payment, then this is only half the battle. And here’s the nuance. Do you know that one of the most condemned offenses by society and authorities in the United States is tax evasion? No, no, we are not talking about any offshore schemes, we are talking about a seemingly “simple”, but in fact very serious offense on the part of a legal or individual person.

The words above are not moralizing, but to prepare you for the basic Russian legislation related to existing foreign currency accounts abroad. The essence of this speech comes down to the fact that if you are not ready to work in this direction (and we are not discussing the infantilism option like “I didn’t know”), then you should not start a business on Amazon.

Before June 1, all Russian citizens with accounts in foreign banks must report to the tax service. You will have to talk about the flow of funds in the account: how much money you received, how much you spent and how much is left.

Let us recall that the requirement for citizens of the Russian Federation to report on foreign accounts appeared as a result of amendments to the law “On Currency Regulation and Currency Control”.

According to currency legislation, if you did not report the account at all and the Federal Tax Service eventually became aware of it, you will have to pay a fine of 4 thousand to 5 thousand rubles. The fine for late notification is from 1 thousand to 1.5 thousand rubles. The penalty for not having time to provide documents on the movement of funds in the account is approximately the same: 10 days or less - from 300 to 500 rubles, more than a month - from 2.5 to 3 thousand rubles. Repeated violation will cost 20 thousand rubles.

Violation of the tax legislation of the Russian Federation “costs” more. If you haven't reported your foreign account to the IRS at all and have been receiving income from it for many years, that's tax evasion. In this case, the Federal Tax Service may require you to pay additional taxes and issue a fine: from 100 thousand to 300 thousand rubles. depending on the underpaid amount. Thus, having discussed the tax issue, we will continue by moving on to the essence of our article.

Before registering, immediately decide what exactly you want to sell. Keep in mind that over 20 product categories are open to all sellers, and at least another 10 are only available to professional sellers. Let's note right away: if you are an individual, perhaps you should start with a simple, non-professional account, despite the first free month available.

The Professional plan allows you to sell an unlimited number of types of products for a monthly subscription fee of $39.99. Individuals do not pay monthly fees, but pay $0.99 per item sold. Moreover, both types - professional and private - pay additional sales fees when the product is sold. Regarding commissions, as you understand, the fees are not the same. There is a very useful link where everything is explained in detail.

Let us only add that even for beginners on Amazon, trading can be very diverse: more than 20 categories for sales will be open to you. Products in these categories may not be listed without specific permission (approval) from Amazon. Moreover, some categories allow you to place items only in lists of new products.

Products that fall into the category of items that require approval can only be posted after receiving it from Amazon. Moreover, as an incentive for paid subscriptions, there is a provision that only sellers with a paid professional plan subscription can sell these types of goods. But that's not all. To register your available listing with a product, you need to find a suitable product (if available on Amazon), or more often buy (EAN/UPC code). There are special services online for this need, Google and ebay can help you.

Amazon's restrictions are designed to help enforce warranties and maintain a high level of accountability for sellers who meet certain product and listing quality standards. These standards help Amazon customers feel confident when shopping across any product category or variety. But that's not all. Remember we talked about taxes? Once again, only about American ones.

It is important for you to know that you will eventually be required to provide your tax identification information to Amazon. Please note: Sellers are required to provide tax identification information on Amazon if they are classified as professionals or individuals whose successful transaction limit exceeds 50 in a single calendar year.

Whether you are ready to solve similar and other interrelated issues in the future, everyone decides for themselves. Whether to file a tax form or not, to report expenses or not, to pay taxes or not is your own decision. Just keep in mind: if you do not inform, your account will be blocked. Scary?

But everything is not so tragic. The fact is that for Russian citizens living outside the United States and who do not have American citizenship, selling on Amazon does not entail the obligation to pay taxes to the United States Internal Revenue Service (IRS). The issue of taxes on Amazon Seller Central is resolved this way. Even before the start of your sales, you will be asked to take a survey - a kind of tax interview, where you will have to answer the questions posed.

And only subsequently, after passing this farrowing on issues of paying taxes to the IRS, will tax questions to you be removed. The fact is that on Amazon, it has never been, and never will be, a mandatory requirement to carry out activities only through their FBA warehouse. The decision on how to work is up to you.

Thus, we decided: we will act as private traders, without a professional account. If you already have an account, it is enough to start selling. Ask how to sell on Amazon? It couldn't be simpler: your account menu already has a Sell Your Stuff link, all you have to do is click on it.

The whole difference is that when you first register a sales account, you are persistently offered a paid, professional and advanced account. However, this can be safely avoided by using an existing buyer account for sales, as we described above. However, you cannot avoid filling out all the details, changing forms of payment and accepting payments, and various verifications and checks.

And then, as soon as you unsheathed your “Pioneer”, deciding to link it to your account, you received this:

Screenshot from Amazon.com

A request to the support system for this payment instrument responds that: “... Please note that Amazon has restrictions on the use of prepaid cards. For more details, please check out this post on Amazon's support page.

You can use any other credit card to verify your account (this could be a credit card from your local bank), this will not affect the receipt of payments through the Global Payment Service. .»

What a twist! It turns out that low-level legislation and tax reciprocity are making themselves felt? Yes. You haven’t forgotten that payments will be transferred to you by Amazon to the foreign account you specified? Another thing is that Payoneer offers us two types of registration:

A) Our local bank transfer, when you withdraw your funds to your local bank account in local currency: Receive payments via US Payment Service - 1.00% of the total amount per payment + Bank Transfer - USD - $3 per transfer.

B) Prepaid Mastercard. You can use it to pay in stores or online, as well as withdraw money from ATMs around the world. Here the annual account maintenance fee will be $29.95. You should also add to the costs the amount for re-issuing your card - $12.95 for three years + a fee for withdrawing money from an ATM or cash payments through a cash desk or bank branch - $3.15 + a fee for withdrawing funds at the rates of a local bank.

It turns out that in case of withdrawal of funds to the Pioneer card, it is not very profitable to withdraw small amounts. It makes sense to wait for savings of $300-400, and only then withdraw them.

Let's continue. Amazon only needs your current account and bank BIC. To register a merchant account, you will need a card from which commissions will be debited if suddenly there is not enough money in your account. Amazon's current fees are debited at the time of transaction, and annual fees are deducted from your account. Thus, you need to keep a certain amount in the account.

Our Russian card is connected for this purpose. As a solution, it is worth giving the following recommendation: you indicate a card with a normal account in a Russian bank (for example, VTB-24 or another large bank, such as Sberbank of the Russian Federation) or any available card, but only with a positive balance. And indicate your “Pioneer” as a tool for withdrawing funds.

Many who have already established a scheme for working in e-commerce earlier resort to delivery through Russian Post. Which is completely justified and logical. Actually, the question on the agenda is what to do in the case of working with Amazon?

Yes, by selling your goods on Amazon, without resorting to the services of a warehouse and hassles with customs clearance, you can still send your parcels yourself using our Russian Post. For this purpose, in your seller settings you need to indicate the longest, maximum possible delivery time. And then the sale happened, the status changed to unshipped, which means the payment went through and you can send it. Immediately indicate the shipment and insert your track number in the Amazon Seller Central settings.

However, many sellers send their goods to Amazon's FBA warehouse using Russian Post. Risks are 50/50: if the US Customs Department does not consider your incoming package to be a commercial shipment, it will easily end up in an Amazon warehouse (FBA) without any problems.

But the deadlines and risks, including customs declaration, as you understand, are yours. However, this is not the most “delicate place”. It is important to say that when your account is blocked, your goods in the warehouse are destroyed. It is for this reason that not everyone works with an FBA warehouse. Alternatively, there are competitive warehouses like FBA in the US.

Another fairly common question that arises is whether it is possible to create a new product listing with a different barcode if a similar or almost identical product has been sold on Amazon for a long time? Of course, yes, if you, say, supplement it with a new option - for example, a smartphone case + stylus. Provided that this product has not been displayed by anyone before you, you can safely display a similar product separately, and not in a general catalog together with competitors. In this case, this will not be a violation of Amazon rules.

With this, summing up all the information received, let's finish with the introductory part!

To bookmarks

Step-by-step instruction.

Nikita Bovykin, founder of retail company OneCommerceGroup

Since October 2016, I and a small team of four people have been selling my own products on Amazon in the USA. We are currently selling one product. During 2017 we plan to add three or four more positions. By the end of the year we plan to reach a turnover of $500 thousand per month.

In this article, I will briefly discuss the opportunities of selling on Amazon, the stages of starting a business, and the lessons we learned during the startup process.

Why Amazon is Power

The number of monthly visits to Amazon, according to Similarweb, is 1.6 billion.

Photos are the main element of the listing. A good photo will give a good CTR and high conversion. I myself have witnessed more than once when competitors in my niche updated photos and sharply grew in search results and sales. Therefore, when sales go poorly, the first thing that is recommended to improve is the photo.

Keywords

Your listing will be indexed by the keywords that you specify in the backend of the listing and that you mention on the product page.

To understand what keywords your competitors are promoting for, use the free service sonar-tool.com. You can also use the services merchantwords.com and keywordinspector.com to estimate the volume of traffic.

Product title and description

To prepare texts for listing, you can contact the performers at fiverr.com. There are plenty of specialists there who will do good copywriting for you for $40-100. These guys churn out listings in batches and know how to do it.

Do not copy texts from competitors. If competitors notice this, they can at least complain, or at most they will begin to take revenge.

Price

At the start, it makes sense to set the price slightly below the market. As long as you don't have a lot of reviews and you're not sitting at the very top of organics, you need something powerful to convince a buyer to give their dollars to you. As you move up and receive feedback, you can increase the price.

Many aspiring entrepreneurs engage in online sales business using the interfaces of popular online stores - such as, in particular, Amazon. What opportunities does this portal provide to users? What can be effective on Amazon?

General information about Amazon

The Amazon.com project is one of the world's largest online stores. It was founded by American entrepreneurs, but now the Amazon brand is known in many countries around the world. How much can you earn by selling goods using this platform is a question that is asked by both experienced and novice entrepreneurs. It is definitely difficult to answer, but the platform in question has a number of undeniable advantages that allow you to create a successful business.

The main feature of the Amazon online store is that anyone can sell goods there. The online interfaces of this portal are used as:

Showcase, a platform for posting information about products, their classification into various categories;

A tool for organizing communication between sellers and buyers;

Calculation tool.

Thanks to this functionality, Internet users have the opportunity to earn money online. They can either resell goods or sell those they made themselves. The price of a seller on Amazon is also determined by him: he can “dump” or, conversely, increase the price of a product in certain cases.

Thus, you can make money selling on Amazon using a variety of strategies. In turn, the service itself makes money on a small commission from transactions between sellers and buyers. In addition, many goods are sold directly from Amazon as an independent party to trade relations.

In general, Amazon.com sellers and buyers can transact from anywhere in the world. But in some cases, Amazon rules impose restrictions on the circulation of certain categories of goods. Therefore, when wondering whether it is possible to make money on Amazon (reviews from users of this portal presented on thematic resources can confirm this), you need to find out in advance whether there are similar restrictions on those products that are planned to be sold through the online platform in question.

Let us now study how the functionality of the online store in question can be used to make money on sales.

Amazon functionality: registration

First of all, a person who is thinking about how to make money on Amazon needs to register on the appropriate portal. To do this, you need to go to the online store’s website, and then select the Your Seller Account option (let’s agree that the original English version of the portal is used).

The next step is to clarify information about the seller. You must select the Start Selling option, then select the Individual Sellers option (“seller as an individual” - again, let’s agree that we are talking about organizing sales by an individual). It can be noted that one of the advantages of individual trading on Amazon is the absence of many commissions on transactions, while legal entities in many cases are required to pay various fees to the system. Therefore, when thinking over a strategy on how to make money on Amazon from scratch, it is useful to pay attention to the corresponding nuance of using the platform in question.

After the seller has chosen the appropriate status of a participant in trading relations, he needs to enter basic information about himself, as well as indicate data on the payment instruments that he intends to use (in particular, for the purpose of returning funds to customers in cases provided for by the rules of the Internet). store).

To complete registration, the seller must receive an automatic call on his phone: he must enter his number, wait for the call and listen to the 4-digit code, which must then be entered in the appropriate form on the site. After completing registration, you can start earning money. Amazon offers quite convenient and functional interfaces for these purposes - let’s look at the features of their use.

Amazon functionality: how to start selling products?

In order to start selling, you need to log into your registered online store account. After that, select the category that corresponds to the product you intend to sell. For these purposes, you can search for relevant positions using keywords. If a person is thinking about how to make money by selling books on Amazon, then it makes sense to find a work on a certain topic using an ISBN, unless, of course, the person is going to sell his own books, which, of course, can also be done using the interfaces of the book in question. online store.

Once the optimal product item has been determined, you must click the Sell yours here button. Then you need to indicate the main characteristics of the product, describe its condition, appearance. It is useful to reflect information about the availability of packaging, instructions, and various accessories. After which you can set the price for the product. As we noted above, a person determines it independently.

It makes sense, of course, to focus on prices for similar product items. There are a large number of strategies on how to make money on Amazon by reducing the selling price of goods or, conversely, intelligently inflating it. The choice of a specific approach depends on many factors: the category of the product, the sales market, the distance between the seller and the buyer, the novelty of the product, the demand for the product in a particular market. After the seller has determined the optimal price, it is necessary to indicate in the appropriate form the quantity of goods sold.

The next most important point is the choice of method of delivering the product to certain regions. If a person is just starting a business on Amazon, then it makes sense for him to limit himself to the territory of his own state, as well as those nearby and, probably, using similar transport and logistics infrastructure. Having knowledge of how certain channels for delivering goods work, the seller will be able, first of all, to calculate the dynamics of sales. Knowing how soon a particular product will be delivered to the buyer, you can plan further sales.

A successful solution to the problem “how to make money on Amazon without investment for a novice entrepreneur” largely depends on his ability to plan sales. Once the noted trading conditions have been determined by the seller, the placement of the goods on the virtual storefront can be confirmed. The next task of the entrepreneur is accepting orders from customers and arranging for delivery of goods. Let's consider how it can be solved.

Amazon functionality: product design for the seller

In order to check whether there are orders for the displayed product, the seller must log into his account, and then select the Manage Your Orders option. If there are orders, then you need to arrange the parcel. To do this, you must enter the Order Detail area, which specifies the shipping method. Afterwards, you need to print out an accompanying sheet containing information about the product, as well as about the buyer. It must be attached to the packaged product.

You can then send the goods via the method specified on the order form - most often through the government postal service. As soon as the package has been sent, you need to confirm this in the sales control panel on Amazon (Confirm shipment option). Once the shipment of the goods is confirmed, the seller can receive funds into his account.

There are a number of nuances that characterize managing a seller’s account in Amazon’s interfaces. From the point of view of solving the problem - how to make money on Amazon, they need to be taken into account.

Seller account management: nuances

The main options available to the seller in the interfaces of the store in question:

Display of goods for sale (Current Inventory);

Display a list of orders (Orders);

Reflection of paid orders (Payments);

Personal data of the seller (Seller account).

If the user needs information about a specific order, they can find it by using a special search bar. If any of the goods is sold, confirmation of this is sent to the entrepreneur’s e-mail. Using various seller account management modules, you can view user rating information. You can also read reviews from customers.

How effective a business on Amazon will be, how much you can earn, largely depends on the relevant indicators. The higher the seller’s rating, the more positive reviews he has, the more dynamic the sale of the goods he exhibits can be.

In cases provided for by the rules of the online store, as we noted above, the entrepreneur is obliged to return the funds to the client. For these purposes, a separate interface form is used - Issue a refund.

What else should a person who is wondering how to make money on Amazon pay attention to? Reviews and opinions of experts regarding the features of conducting sales on the corresponding portal can be found on many thematic resources, and if you study them, you can determine the following list of recommendations regarding the use of the site’s capabilities:

The seller should regularly check their e-mail in order to place an order as quickly as possible if necessary;

When setting product characteristics, you should pay attention to even the most insignificant details - this will increase customer confidence;

It is necessary to pay sufficient attention to messages from customers on certain issues - this, again, helps to increase trust, as well as the emergence of regular customers.

You should not initiate communication with the client using third-party tools: you should use only regular Amazon messengers. These are the features of using the seller account of the online store in question. The order in which these interfaces are used is important, but an equally significant aspect of solving the problem of how to make money on Amazon will be the use of effective sales strategies.

Effective trading methods: selling branded goods

Eligible product types may include: electronics, clothing, shoes, jewelry and gift sets. The most important advantage of the sales strategy under consideration is the ability to quickly identify the main price trends for certain types of goods. Knowing them, the seller will be able to determine the optimal price for his offers and suggest whether it is possible to make money (Amazon may not be the only resource on which a person will trade) on a specific type of product in principle.

Selling branded products is a great way to generate user traffic on your seller account. Even if it is not possible to implement any of the target positions, buyers will nevertheless visit the entrepreneur’s page and, probably, get acquainted with his other offers and contact him.

The second sales strategy is the sale of little-known products or those produced by the seller himself. In both cases, the role of the brand is assumed by the seller himself. If he sells little-known products, he can become a recognizable dealer. Under the second scheme, he will have the opportunity to control the sales strategy completely - both at the level of forming the assortment and characteristics of products sold, and in terms of determining selling prices for goods based on their cost and market trends.

Effective trading methods: promoting your own brand

This trading strategy may be suitable for entrepreneurs who are thinking about how to make money on Amazon without investment, since purchasing little-known goods, unlike branded ones, may require less capital. If a person produces a product himself, then the issues of expenses will be completely under his control.

As part of the sales strategy under consideration, it makes sense, along with creating an account on Amazon, to also develop a separate website on which such information about the product being sold will be disclosed. This resource should be optimized from the point of view of ensuring high positions in search engines for queries in the form of the name of the relevant product. It is quite possible that the content of this site will be decisive in terms of the buyer’s decision to purchase a product.

In order to make money on Amazon, you can use tools that complement those available to users of the interfaces of the online store in question. These are the nuances of using common sales strategies. Note that they can be used by the seller simultaneously and alternately - depending on what specific goods he sells, in what markets, and with what resources.

There are a number of expert recommendations that are useful to apply to any sales strategy. They can be quite effective in terms of solving the problem - how to make money on Amazon. Feedback from experts regarding these recommendations can confirm their effectiveness.

What specific advice are we talking about? First of all, experts recommend paying attention to the quality of the content generated on the seller’s pages.

Recommendations from experts on selling on Amazon: creating content

Despite the fact that the interfaces of web pages on Amazon are standardized, the user can nevertheless configure a number of content visualization parameters.

So, it makes sense:

Use clear, high-resolution photographs of the products being sold on a white background;

Create as informative headings as possible for product items;

Create a detailed description of the goods, if possible excluding information that is not directly related to the product.

Content on a seller's page can also be tailored to include different keywords. What they may be can be determined empirically by searching for similar products using a special line: when identifying the most relevant search results, you should write down the words used in the corresponding queries - they will be the key ones.

Is it really possible to make money on Amazon by providing customers with various preferences that have nothing to do with pricing policy? According to many experts, quite so. The corresponding preferences may be:

Free or reduced shipping;

A simplified return procedure - perhaps even on more liberal terms than according to the rules prescribed in the default policy of the online store;

Active feedback from customers - even on the most minor issues.

All 3 options can stimulate sales growth.

Is it really possible to make money on Amazon (reviews regarding this aspect may be mixed, but nevertheless it should be given attention) by concentrating sales in one or a small number of markets?

As many experts believe, the sales dynamics when promoting goods in a large number of markets is higher than if the seller operates within one or two. The main argument in support of this approach is that by developing new markets, demand increases due to additional purchasing activity of citizens with different preferences.

Actually, this nuance characterizes almost any business: the larger the market, the greater the volume of capital circulating in it. Thus, an entrepreneur should certainly strive to promote a product in different countries, adapting its content to consumer preferences. But it also makes sense to pay attention to the characteristics of demand for a specific product, to identify factors that help determine whether it is possible to make money (“Amazon” is a functional sales tool, but the effectiveness of its use is determined by the user himself) on a specific product or group of products sold, taking into account the characteristics one or another market.