Network marketing and the Internet. Network marketing via the Internet - myth or reality? How to start working in MLM via the Internet - selecting a company

Almost everyone knows what network marketing is today. There are probably no people who have not at least once bought something from their friend, relative, acquaintance or complete stranger who is collaborating or building their own business in some company operating under the MLM system.

Network Marketing: Today everyone knows about network marketing

There are probably no people today who have not been invited at least once to get acquainted with the products and capabilities of some network company: Herbalife, Vision, Amway, Avon... It would take a long time to list them, because they number, even in Russia, in the hundreds.

Gone are the days when job advertisements said: “network marketing and sex - do not offer.” Vice versa. More and more often today you can see: “I’m looking for a good MLM company, looking for a job in network marketing.” For many networkers today, the launching pad for success in the MLM business has become.

And yet, not everyone understands what kind of phenomenon this is - MLM industry, MLM business, network marketing.

And they continue to hate the alarm clock, go to a job they don’t like, take rest once a year when their boss allows, and remain in a state of anticipation: they will make you redundant or they won’t make you redundant...

What is network marketing? MLM business yesterday, today, tomorrow

If you look back at the origins of the MLM business, you can see that initially it was simply a system of promoting goods from person to person.

But over time, the rewards for consumers of network companies who did not skimp on praise and stories about “fabulous results” became quite substantial. And they understood that if they started telling strangers about these products and the opportunities to have additional income, they would be able to build their own in a network company and receive good passive income.

You probably remember how in 94-95 of the last century, when network marketing represented by the Herbalife company rapidly burst into Russia, advertisements with invitations were plastered over almost all pillars, fences, bus stops, and entrances of houses.

People walked around the city with large signs saying “Do you want to make money? Ask me how? In this way they recruited their own kind, becoming information sponsors for them.

Working online has become the main occupation for many Russians who remained unemployed during perestroika. And quite a lot of people got rich from building an mlm business.

Unfortunately, there were many who, succumbing to emotions, sold cars, apartments, took out loans from banks, and purchased large quantities of goods (the more you buy, the cheaper!) The homes of many turned into warehouses.

But selling the product turned out to be much more difficult than they said at the presentations. There was no knowledge in this area, no sales experience, the mentality was somewhat different. After all, we lived in a socialist state, where in Soviet times we could be subject to criminal liability for such cases.

As a result of rash actions, misunderstandings, and sometimes simply deception, a large number of people have suffered. Which in general formed a negative image of network marketing.

And many years passed before Russians fully realized what it was or the mechanism for promoting goods through the network marketing system.

Today, more than ever, people want to use only the best products, goods, and services! Many people strive to find sources of additional income.

MLM business - an opportunity to start your own business without investment

Network marketing is a type of activity that allows you to create a source of passive (more precisely, residual - constantly increasing) income with virtually no investment and over time. When day after day you can work less and less, but you will have more and more money.

However, today it is quite difficult to attract people to engage in MLM business. And not only because people, having once had a negative experience, do not want to go back and try again. And not because not everyone strives to learn, develop new qualities and skills, and improve themselves.

The main reason for the reluctance to engage in MLM business lies in the fact that Russians are poor. And not relatively rich people. They are absolutely poor! Poverty is embedded in the subconscious of Russians. And any business, especially MLM, is very difficult to do in such conditions, in a state with an insolvent population. After all, as a rule, people with income are not eager to get into the MLM business. They are able to correctly assess the situation. There are, of course, exceptions.

However, network marketing allows anyone to build their life according to completely new principles, which until recently they did not even dare to dream about. Why is that?

What can I say about this? Today there are quite a lot of reviews and films on the Internet that clearly and clearly reproduce the picture of reality: not only the advantages, but also the pitfalls!

And the main thing for a seeking person is to decide what he still wants in this life? And, if desired, see real ways to freedom, prosperity, and wealth. And for the most persistent and purposeful, a network business can help with this.

If you dream of starting a business and are constantly thinking because you have absolutely no money, you should start collaborating with some MLM company. Serious company. And not by fly-by-night companies on the Internet.

How to distinguish a decent network marketing company from scammers?

• A good product or service that you would use without making money.
• A wide range of products, where everyone will find what they need. And this will be able to constantly ensure trade turnover. A wide range means stability, a chair with many legs. Leftist companies, pyramid companies do not have a wide range of products.
• Availability of a catalogue. To create a catalog and release it regularly with a certain frequency, enormous intellectual forces are required: designers, artists, people from the planning department, logistics are needed. This is all very serious. And scammers cannot afford this.
• There is no paid entry. If you come to a company where there is no entrance ticket, it means people want to be partners and do business. If they ask you to pay, it's a trap.

MLM business on the Internet - modern methods of work

Business statistics for the development of network marketing show that MLM is the best business in the world, which provides every opportunity for a person to realize himself as an individual; there is always a need to look for new methods of working with people.

The traditional way of doing network marketing is to tell everyone that you have great products, a great business, and freedom. This means that you do not always and, mostly, communicate with your target audience, with people who today are not ready to have what you can offer them. And waste a lot of your precious time.

And at the same time, there are always people who are already looking on the Internet today for what you have. And what can you offer them right now? One has only to look at the statistics of search engine requests and doubts will be dispelled.

This, by the way, is the core of the answer to the question concerning not only network marketing, but also any other business: large, medium, small.

Today it is becoming more and more popular. And as for MLM, you need to master the MLM business via the Internet as soon as possible. And the territorial coverage will be much wider. And, to top it all off, the target audience is guaranteed. And your income will undoubtedly increase.

The time has come to transfer your mlm business to the Internet, automate it as much as possible and take it to a new level of development!

Today, to promote an MLM business via the Internet, it is quite possible to create your own inexpensively, which will allow you to work even more efficiently.

It is the Internet with a variety of information resources in the form of websites, blogs, forums, search engines, social networks, conference rooms, webinars, contextual advertising that allows you to unobtrusively convey the necessary information to an interested target audience around the clock.

And as a result of working only with your target audience, with people who are looking for what you can offer them, after reading about your offer in a relaxed home environment, they find you, ask you to tell them more about your products, about your business, and help them register with Your team.

The Tale of the Distributor: Earn Recognition with Your Deeds!

The father had three sons... The Tale of the Distributor

Many networkers today work exclusively via the Internet. And they achieve stunning success.

Nowadays, network marketing is widespread, involving a large number of people in the field of small business. This business has a kind of concept - to attract as many people as possible to the team and sell the company's products. In other words, a marketing system is a scheme for selling goods from the manufacturer, bypassing intermediaries between those who sell the product and those who have the desire to purchase it. The flow of applicants expands, the company’s income increases, and in the future you can reach a new level of income.

Network marketing in Russian companies

Previously, network marketing was in great demand. You can remember the time when company representatives made door-to-door visits offering their products. Many years have passed, and the system is popular among organizations.

Network marketing is a very profitable system for expanding business among entrepreneurs and dates back to the nineties. He pursues his goals by introducing new ideas and money-making schemes.

Today, there are five largest companies that many people have heard about and even used their products. Almost everyone knows a manager in one of the most popular network marketing companies in Russia. The above organizations include companies producing cosmetics, perfumes, household goods, and healthy food, which have significantly expanded their network of influence on the market. Such organizations include:

• Avon;
• Oriflame;
• Mary Kay;
• Amvay;
• Faberlic.

There is also network marketing NL and many other companies. The number of network marketing companies is growing every year.

These network marketing companies in Russia have significantly expanded their horizons. They are known in many countries and are very popular both in Russia and abroad, for example, in European countries.

Rating of companies

1. Avon.
2. Oriflame.
3. Faberlic.
4. Amway.
5. NL int.
6. "Siberian Health".
7. Herbalife.
8. Mary Kay.

Basically, the statistics include those most in demand among potential buyers.

How to attract people to network marketing? More on this later.

Network Marketing: Positive and Negative Sides

A marketing system is a kind of unique process of attracting new people and potential customers to the products manufactured by the company, which will be in demand, using contact between the buyer and the manufacturer.

The organization scheme is open, since income and benefits from cooperation are received not only by those who implemented the project, but also by those who joined the ranks of those offering the product. Moreover, it is very possible to make money in this situation; it all depends on the quantity of goods sold. The downside is the fact that those working in this area also need to make a contribution to the promotion of the product, thereby realizing the initial turnover.

The pros and cons of network marketing can be identified by studying the influence of business on consumers of these goods, employees who attract new clients and organizations.

Thus, we can say with confidence that the advantages of the scheme are:

• the opportunity to acquire income that will be unlimited;
• no investment of funds for advertising;
• there is no need to rent a separate room;
• there is no need to pay for the delivery of products, there is no close connection with government organizations, there is no need to prepare documentary reports.

You can also highlight some of the advantages of working in a marketing network:

• obtaining a permanent income (both for employees and for the company itself);
• there is no boss who will stand over your soul with an order to complete the work within a certain time frame;
• no age categories;
• Having a convenient work schedule that allows you to combine work and family;
• advanced training and development of personal qualities.

The negative aspects of network marketing include the need to create your own team to ensure full turnover, since individuals who have a talent for sales significantly improve and accelerate the development of the company. Among the factors of such work are:

• variable earnings, since it is not always possible to sell a sufficient amount of products;
• a sense of responsibility for others, which creates a feeling of pressure in terms of psychology;
• sufficient moral burden among buyers, since it is necessary to communicate with potential clients.

Network Marketing on the Internet

There are many ways to sell a company’s products, but nowadays sales of goods through the global Internet are widely used, which is much more convenient than going door to door offering cosmetics and perfumes of your company. It is convenient to search for clients by sending offers about a product or a company vacancy to email addresses. Don’t forget about pop-up messages on various sites with job offers in one or another marketing system. Online network marketing has many tools.

The target audience

Basically, advertisements for jobs and part-time jobs are aimed at Internet users who are not satisfied with their wages, and also because the person, due to his workload, devotes little time to his family. What follows is a profitable and attractive offer to work as part of a team of an entire system that allows you to earn income without leaving your desktop computer, without leaving your home, without having to run to work on the other side of town. But do not forget that working in a marketing network via the Internet implies that it is necessary to communicate with clients who can be either friendly or irritated by something, they will call and write. You need to be mentally prepared for this, since you always need to remain calm and friendly towards a potential buyer.

Marketing "Oriflame"

This is not the concept of the well-known company Oriflame, which offers its employees decent wages, despite the fact that they need to be online and communicate with people, plus sometimes order products of their brand from a catalogue. You can reach the required level by being a participant in the Oriflame Network Marketing program, but do not forget that you will not be able to receive big money right away, since you need to develop a client base and regular customers. You should actively attract new employees and clients.

Oriflame network marketing also extends to the company's employees themselves. Also, when an employee orders a product, he is awarded points as a percentage of the order amount, and the more points in the account, the higher the likelihood of moving to a new level.

Network marketing NL works according to a similar system. The company produces natural products for beauty and health.

How to attract clients in network marketing

In order to invite as many clients as possible to cooperate, you must first decide on the target audience, whose needs should be based on when offering your services. How to attract people to network marketing? It is necessary to draw certain boundaries in relation to the buyer on whom you need to focus.

Key points when choosing a clientele

How to attract people to network marketing? The target audience must be formed by:

• semi;
• age;
• place of work;
• hobbies and hobbies;
• possible problems with skin and appearance.

It is necessary to present in advance the main possible problems of the contingent of people on which emphasis should be placed. Then you can determine in which communities, social networks, and so on to look for people to promote the product. It is worth creating a group of an appropriate nature and putting the most suitable photo on the main page. Regularly updating the range of products and promotions is also necessary to attract as many people as possible who will be interested in shopping online. And most importantly: the page should not contain a direct call from a company employee to purchase products from him; it must be done hidden and unobtrusively.

This is followed by another one of the most important facts of successful work - offering your product. You can record a video for sale, which will also work to your advantage and interest a considerable number of people. It is also worth creating all the conditions so that a large flow of people passes through the employee’s page.

How to attract partners

Attracting partners in a marketing network refers to how to invite new employees to the team. Just as in attracting clients, you can interest new employees through the global Internet, which includes many vacancies, communities, public pages, bulletin boards offering vacancies with decent earnings, including newspapers. The point is to convey information about yourself and cooperation with the company. This type of job offer is called Push Marketing. There is also such a thing as Pull Marketing, which is the opposite proposition and requires much more effort. Once you learn how these methods work, you won't have to worry about how to attract network marketing partners.

Work online and offline

How to attract people to network marketing? You can work both online and live. In the offline version, an employee communicates directly with customers, for example, in an office or restaurant. The second option involves working in network marketing on the Internet, namely through social networks, such as:

• "Skype";
• "In contact with";
• "Odnoklassniki" and others.

As a percentage, at the beginning of your career you need to spend 80% of your time working offline and only 20% online. Such indicators will bear fruit within two to three months of working at such a rhythm, which will provide an opportunity to earn about a thousand dollars. After your income exceeds this figure, you can begin to devote equal time to online and offline earnings. The situation will take a different turn after earnings exceed five thousand dollars, since after that you will need to devote 20% of your time offline and 80% online. But to move to a new level, it is necessary to create a situation where, in order to attract customers, only ten percent will be devoted to communicating with customers directly, that is, face to face, conducting live product presentations, and so on.

24 hour rule

How to attract people to network marketing in other ways, what features and unspoken rules exist? There is a so-called twenty-four-hour rule, when an employee, during each communication with a potential partner, draws a portrait of his interlocutor in his head, imagines a picture of subsequent cooperation, asks questions about the topic of work, asks about what is of the greatest value to the future employee, what priorities he has before sets what his goals and desires are. For an employee who knows his job and already has working skills, this will not be difficult, since at the very first meeting you can understand whether you will be able to work well with your interlocutor.

On the other hand, you should not lose sight of the new employee for more than twenty-four hours. At least once a day, an employee who has hired a newcomer to his team must exercise appropriate control over his work, in order to avoid mistakes by an unknowing person, which he will then have to help correct. You should monitor the actions of the person on the team for some time. Thus, by creating a client base and attracting new employees, the organization will provide itself with income and transfer skills to all those who, if desired, can achieve heights in the field of network marketing.

From this article you will learn how to develop an MLM business via the Internet. What knowledge and skills will be useful for a beginner, how to choose a profitable project for making money and how to work correctly in MLM via the Internet.

It is unlikely that anyone now does not know what network marketing is. Just in case, I'll clarify. MLM– this is a type of provision of services or promotion of goods between people, the main purpose of which is to obtain monetary or equivalent profit from the company; The structure has several levels and clearly follows the marketing plan.

Most often, people think that to get started they need to buy a lot of useless goods, store them at home and then go door to door and sell them. This type of work is called “direct sales”. However, in network marketing this method has long been forgotten, with the development of Internet technologies. Currently, there are many companies from which you can easily buy the necessary products for personal use.

MLM business on the Internet includes:

• Providing information about your services or products to potential buyers;
• Providing information about the benefits of working in the MLM business;
• Helping beginners learn the skills of correctly presenting information, sharing personal experience.

We can immediately say that leaders in network marketing are those who know how to present information to others better than others.

Development of MLM via the Internet - how to achieve your goals and achieve success?

Now we will look at the rules of success, if followed, you will quickly rise and begin to earn a good income:

The main skill for a beginner businessman in the MLM field– communicate correctly with potential buyers. You need to be able to easily make acquaintances and find an approach to each person. You should enjoy it.

You can find new acquaintances anywhere – in cinemas. clubs, bars, gyms, and it’s even easier to use social networks. If you meet in person, you can then continue communication in the virtual world and strengthen your friendship. When you become close enough and know the needs and desires of your friend, you can offer him a solution to his problems using the services of your company or purchasing a special product. You will also be able to tell him about your activities, although at the beginning of the conversation the person himself will ask who and where you work. Therefore, when building an MLM business on the Internet, you should be able to:

• Invite new people. You can invite them to seminars and various presentations. If you work on the Internet, then you can attract people to a funnel site. At first you will invite everyone, but over time the quantity will decrease and the quality will increase. You will find new clients and partners;
• Create lists and work with the subscriptions page. How to fill such a list? You can include many people there: your neighbors, old friends, work colleagues, and so on. If you manage to learn something new, you immediately put all your knowledge into practice. A leader in network marketing constantly hones his skills and introduces innovations;
• Keep track of important contacts and increase work efficiency. Professional networkers constantly remember who they last talked to and what they talked about. when they made a newsletter for their subscribers. On the Internet this is achieved quite easily.

It's time to become a leader if you want to reach new heights. Different people come to network marketing, they immediately learn everything they need. Try to learn how to create presentations and speak in public without fear. At first these may be short speeches, increase their time to several minutes. It is also worth removing embarrassment and freely conducting seminars and trainings online.

It’s not for nothing that the MLM business is called a team business. This is an area where you will work in a group, but each group has its own leader. Try to become one of them. You will have to take on the responsibility of being the leader among your comrades. Primarily because your earnings depend on the success of their work. Growing knowledge and experience together in the future will help your partners become leaders for their own teams.

When the number of your partners begins to grow, the main tasks will be:

• The ability to make people leaders and instill in them a sense of pleasure from the work process;
• Assistance in achieving success and training in skills and special techniques;
• Taking responsibility for the new team and business development as a whole.

Agree, the increase in structure is somewhat reminiscent of a pyramid - and this is one of the most stable figures on the planet. But, if the number of people begins to decrease, and not vice versa, then this will lead to the formation of a “diamond”, and this is wrong for business. You need to find out why you started losing income in the online MLM business, what part of the system is not functioning correctly, come up with a new solution and correct the situation.

There will always be difficulties and obstacles when working in network marketing; there is no need to be afraid if they arise along the way. After all, only by overcoming them will you begin to develop as a leader and gain experience. Remember, patience is an important characteristic of any leader. With such skill, a person can achieve success in any business he undertakes. Victory is the result of coordinated actions and the right attitude. Don't be negative, become balanced and try to see the benefit in everything. You can become successful only when you recognize yourself as a true leader.

How MLM business works on the Internet - advantages and disadvantages.

Before starting work in the field of network marketing, it is important to understand the advantages, look at the disadvantages, and only then draw the appropriate conclusion: to start doing MLM or not.

Positive sides:

• To start active work, you do not need a large start-up capital. You can enter an MLM business with minimal costs, besides, not much time will be spent on it, you can combine it with your main job until your income increases;
• Risks in MLM are reduced - you don’t have to start work if you are not confident in your abilities. But you will be able to buy the company’s products at a discount, benefiting from it;
• This type of business is created in such a way that at any level of the structure you can receive competent training and a personal approach;
• Making new acquaintances is much easier, your circle of friends is expanding and you will have warm relationships with almost each of them;
• Free schedule, you will not depend on demanding bosses;
• You yourself are able to choose people for your team, those who have similar opinions to you;
• Profit depends only on you, therefore, there are no restrictions on it;
• Network marketing differs from other areas of business in that not only leaders and friends are interested in your success, but also all levels of the structure as a whole;
• You will grow as a person and constantly associate with good people.

Negative sides:

• There has always been a lot of negativity around MLM. This is due to the fact that this type of business appeared at a time when financial pyramids, scams and other fraudulent entities were active;
• Often network marketers deceive customers;
• The prices for the company's product are inflated. This is logical, because leaders want to get a lot of profit from each level of the structure. Therefore, the object of sale is attributed unique and inimitable properties. An item or service may be of high quality, but unreasonably expensive;
• The purpose of seminars and presentations is to teach you to be successful. Many people believe that MLM business is somewhat reminiscent of a cult;
• Not everyone will earn good money. Most of the profits are made by those at the very top of the pyramid.

It is important to understand when creating an MLM business on the Internet - what it is:

• Real work in an official company that provides an existing product or valuable service;
• The product must be constantly consumed; it is such things that are much more valuable;
• A type of business where you don’t need to constantly sell directly; you can build a customer base and sell the company’s services through reviews and recommendations of other people;
• You will have personal teachers who will teach you the intricacies of network marketing;
• The company will always have a working and simple marketing plan. Thanks to its transparency, you can calculate how effective your efforts will be.

How to start working in MLM via the Internet - selecting a company.

Choosing a company begins with considering the product or service it represents. Good companies will provide high quality products. If you tried it and liked it, then you can recommend the product to your friends without hesitation. It can be compared to watching a movie: if a movie brought you positive emotions, then you will recommend it to everyone around you. This way you will benefit for yourself.

Depending on the company you start working for, the same amount of effort can yield different returns. Let's look at the main issues and criteria for quality MLM companies. You need to answer exactly:

1. Can you earn money in this company and if so, how much?
2. What do you expect from your business with this firm?

Main criteria:

1. Demand and uniqueness of the product. You should not work for companies that offer a good product, but it is supplied and used by many other companies. After all, if a product has analogues, then other companies can easily sell it at prices that are an order of magnitude lower. In addition, the price list of goods should be capacious; contacting MLM companies on the Internet that have only one “super product” is undesirable. Do not forget that the service or product must be in demand;
2. Personal production. The company must make the product itself and be able to pay to make it and pay those who distribute it. Do not work with companies that sell other people's products under their own brand - these are intermediaries, and prices can be much higher;

So why is it still worth creating your business on the Internet, and not in real life?

Now you know what an MLM business on the Internet is. You can read reviews on popular forums on this topic. You can also leave an affiliate link to a new company there if you manage to find something worthwhile.

So it is with the use of new technologies - Internet business. In this article we will talk about promoting this business on the Internet.

Due to the fact that most people are dissatisfied with their work (they are not satisfied with the salary or simply do not like the work), they begin to ask the question “How to make money?” Those people whose free time is very limited very often ask the question “How to make money on the Internet?” Working on the Internet in a system such as network marketing allows you to create your own home business from scratch. Not every person can boast that he is very well versed in computers and can create websites and promote them. In the MLM system, the law “the simpler the better” works. Simply put, if your work is difficult, then few people can repeat such actions, so your business will develop with difficulty. When creating your business on the Internet, you need to take this into account. Also, working on the Internet involves contact with strangers. They will call and write to you. You need to be prepared for this. Why am I talking about this!? Yes, because many people are afraid to look unprofessional, because at the initial stage of your online business, you will not have the information, and this is normal. In order to be effective, even at the initial stage of business development, you will simply need to learn how to use those tools that will talk about your business without you. Therefore, now I propose to talk about the system and actions.

When choosing an MLM company, you will need to pay special attention to the possibility of registering on the Internet. If this is not possible, then this will significantly hinder the promotion of your business.

Working from home requires, first of all, constant access to the Internet. If you are far from creating websites, are not interested in it and do not understand it, the easiest thing in your case would be to link in your advertisements to the official website of your company. If you don’t mind figuring this out, then with a little effort you can create a tool that will talk about you and your offer. You can create a website on either free or paid hosting. You can create a website for free on Google or Ukoz. You can see detailed tutorials on how to do this on Youtube. Having created and filled out the site, you can move on to the next step.

After the site is ready, we begin posting advertisements on various boards on the Internet, work sites, thematic forums (dedicated to MLM, work, etc.), in VKontakte groups (dedicated to MLM, work, etc.).

Be sure to register on all sites where you plan to place your ads. This is necessary so that you can manage your ads (update, edit, delete, view traffic). In order for your ads to produce results, you need to place 20 - 30 ads daily on a large number of sites (recommendation) and update your ads at least once every three days. You can independently find message boards in search engines in your region, as well as throughout Ukraine. If your sponsor also works on the Internet, ask him for a list of message boards.

Place advertisements in the following sections:

• MLM, network marketing
• Cooperation
• Managers
• Sales representatives
• Agents
• Business
• Managers
• Miscellaneous
• Regional representatives
• Trade
• Sales Managers
• and similar sections

Create a file with several different ads to save your time (copy, paste). You can also ask your sponsor for templates.

Pay great attention to the ad headings and discuss with your sponsor.

It is important to accumulate a large number of active ads!!! And the more of them there are, the more often people will contact you, and accordingly, your online business will grow faster.

Every day, thousands of people around the world are trying to discover ways for themselves that could provide them with the opportunity to obtain a basic or To do this, they have to look at the vacancies that have appeared on the labor market or study certain ways of earning money.

Network marketing allows every person to help solve the problems of generating income. Reviews from professionals in this business clearly indicate that success can only be achieved if the right steps are taken at the start of a career in MLM.

It is quite difficult to explain in a nutshell what network marketing is. Some people, having encountered such companies, call the earning schemes they created a real “scam”. But there is also an opinion opposite to this. According to him, network marketing receives reviews as the only opportunity to open your own business without initially investing large sums of money in its development. So which of these two opinions is correct? In order to understand this, you need to understand the question “Network marketing - what is it and how does it work?”

Only after collecting detailed information about the MLM system will each person be able to come to certain conclusions and decide for themselves whether it is worth working in this area, or leaving it for others.

What is MLM?

This abbreviation stands for: MultiLevel Marketing. And this means nothing more than “multi-level marketing”. This is also a direct sales system.

Network marketing (MLM) is a special way of promoting a particular product with the help of a whole network of people who receive a certain percentage of sales or a reward for attracting newcomers to the company. A person simply tells his acquaintances and friends about the product, and they, in turn, distribute similar information further. As a result, a kind of network is formed that facilitates the rapid sale of goods. This is the essence of network marketing.

Inviting people to the company is very profitable. After all, for each new customer a person receives a certain percentage of the profit received. However, expanding the network of buyers is far from simple. Often, for this purpose, network marketing uses a wide variety of psychological techniques. Not everyone likes this. That is why, before inviting a new person to the company, network marketing professionals must explain to him the essence of such a product distribution technology and explain the advantages that this work has.

A little history

The first company operating on the MLM principle appeared back in 1927. It was then that the creator of food additives, K. Rehnborg, began multi-level sales, in which he achieved good success.

Initially, K. Rehnborg was engaged in ordinary trade. However, a moment soon came when the demand for products became significantly higher than his capabilities. And then K. Rehnborg came up with a great idea. He began to attract acquaintances and friends to distribute the product he created, offering them an appropriate reward.

Somewhat later, people from this company, which was called Nutrilite Products, Lee S. Mitenger and William S. Casselbury, developed the basic principles of such sales. Soon MLM gained popularity all over the world. By the end of the 50s of the last century, on the basis of the company, which laid the foundation for a new type of product distribution, the now widely known Amway retail chain was founded.

But the MLM scheme and companies working in this field gained particular popularity in the 80-90s of the 20th century. And today they offer a very extensive range of products, which includes almost everything, from vitamin supplements to dishes, cosmetics and household appliances. Which companies have chosen network marketing for themselves? "Oriflame" and "Avon", "Faberlic" and "Zepter", as well as many others. According to experts, some of these companies have an annual turnover of products offered on the market reaching about 200 billion US dollars.

Learn to distinguish

Sometimes a network company is compared by those who first encountered MLM with a financial pyramid. Of course, at first glance, the scheme by which sales are carried out is not very simple. However, when it comes to network marketing, a person is not required to invest huge amounts of money and then just sit and wait for a miracle.

If this is real network marketing, how to make money in this area? It will take a lot of effort to grow your customer base. At first there may not be any profit. However, if you put in some effort, you can soon start receiving some income from sales. If the network is too large, the newcomer will be far from the top. In such cases, he should not expect a move to the Maldives or exorbitant fees. But a couple of tens of thousands as a salary increase is quite realistic.

However, before you become an agent and start attracting clients, there are certain things you need to pay attention to. They will allow you to avoid a financial pyramid. So:

1. True network marketing offers to sell a specific product or service that is contained in the manufacturer’s catalog. Products are never purchased for future use. Only those products that have been ordered by customers are subject to sale. Payment for goods is made on the day it is received from the warehouse.
2. A company operating on the principle of a financial pyramid will require payment of membership fees or the purchase of “securities,” which outside of this organization are nothing more than ordinary candy wrappers. In addition, in a financial pyramid, each person receives a profit not at all from the volume of products sold by him and his network, but from the number of people whom he brought to the company and who paid membership fees to it.
3. Another type of online earnings that is questionable is the sale of various equipment or software. Before starting work in such a company, you will need to pay for a certain package of services that allows a person to take one or another place in the trade chain. These can be various tools for work in the form of a plastic card or a personal account, the use of which is impossible without paying a subscription fee. Where can you find this kind of network marketing? Examples of running such a business are far from isolated. Thus, Talk Fusion attracts potential clients and agents with offers of income that can only be received after paying a certain amount in advance and attracting two or more new recruits. The chain created in this way will generate profit. Such a scheme is more similar to a financial pyramid, although the company still has a product that needs to be sold. But, in order to succeed in this company, a person must have the qualities of a psychologist, speaker and leader. And even in this case, he is unlikely to be able to rise from the initial level to the very last step.

From the above, we can conclude that successful earnings in an MLM company are possible only after a preliminary study of all the conditions of cooperation. Only by making the right choice can you achieve successful promotion.

Assessing prospects

How to start making money in direct sales? To conduct such a business, a reliable and promising network company must be selected that will allow you to achieve the desired result. The best starting option is a well-known brand. When choosing it, you will not need to make much effort to convince customers of the need to purchase. Cosmetics manufacturers such as Faberlic or Oriflame, as well as companies offering household goods (for example, Amway), are popular. Consumers have already appreciated these products, and they will buy them without any worries.

However, it is worth keeping in mind that the niche of well-known brands has already been occupied by other distributors. And for those who have chosen network marketing for themselves, how to make money in this case? A high level of competition will require the use of a special strategy, without which it will be impossible to create a customer base and start receiving your own passive income. Of course, in this regard, it is easier to make money in a newly created network company that offers a product that inspires consumer confidence, but is also scarce on the market. These are new dietary supplements, training courses, devices for health and home, etc. The choice of one direction or another will largely depend on a person’s personal interest, as well as on his desire to make money from it.

Rating of MLM companies

There are a large number of manufacturers on the Russian market who sell their products through direct sales. What are these network marketing companies? Their rating contains those brands that occupy almost 70 percent of the MLM market. First on this list is Avon. It is followed by Oriflame. Third place belongs to the Amway company. On the fourth is the Mary Kay company, offering cosmetics. Faberlic occupies fifth place in the ranking.

The remaining companies are considered smaller and cover the remaining 30 percent of the market.

Education

If network marketing is chosen as the direction of business, how to make money on it? You should pay attention to the assistance that company representatives provide to newcomers. It may include various manuals and video tutorials, trainings and meetings. All this, as a rule, is provided completely free of charge. Sometimes curators help in attracting first clients. Without training, it is impossible to work in MLM at any stage. The more detailed information a person has about a product and its benefits, the easier it will be for him to convince other people that they need it. That is, persuasiveness directly depends on the existing knowledge base. The experience of MLM professionals also helps, who will definitely tell you how you can make a profit faster, as well as attract new people to create passive income.

Receiving a profit

An important point when choosing a network company is to study the scheme for accruing funds and bonuses. After all, earning money is the main motivation for any person.

With a fairly transparent scheme for generating income, the absence of penalties, as well as unrealistic targets for the sales volume proposed by the company, working in a chosen network company is quite capable of bringing good results.

Action plan

After choosing a specific network company that provides an excellent opportunity to make money, it is recommended to draw up a business plan for yourself that will allow you to understand what attention should be paid to.

So, it’s worth choosing a way to get money. This could be through direct selling or using a passive option. Which one is more promising? Often product distributors seek to start with personal sales. At the same time, they get the opportunity to study demand and create a customer base.

Professionals who have thoroughly studied network marketing look at this issue somewhat differently. How to make money according to their advice? MLM gurus recommend that beginners start from two positions at the same time. After all, among potential clients there will always be people who want to receive additional income, as well as those who want to purchase products at the purchase price.

Networkers who are at the highest or middle level in the hierarchy of the distribution scheme note that they owe most of their earnings to the work of their subordinates, and not at all to direct sales. Thus, after some time, having built up a client base, you can completely abandon direct sales of products, having properly motivated the entire multi-level structure of agents.

Sales methods

How to earn a good income in a network company? To do this, you will need to find the most effective methods of attracting customers. There are several of them:

1. Direct contacts with people. This method is used if a person working in a network company has free time to visit public places or has a very large circle of relatives and acquaintances who are not yet involved in the MLM business. However, judging by reviews from professionals, this method is very time-consuming and often ineffective. This option is relevant if you already have a list of clients who only require delivery of catalogs and products.
2. Creating a consumer base using social networks, your own website or online store. In this case, you will need to devote less time to work, and the coverage of the audience of potential clients will be much wider. In this case, only those users who are interested in the company’s products or want to receive additional income will respond to the offer.
3. Creation of contextual advertising and landing pages, sending offers to advertising sites and by email.

Anyone who wants to make money in network marketing can increase their profits several times if at the initial stage 2-3 MLM companies are selected at once. Thus, customers can be offered simultaneously several brands of cosmetics, as well as products intended for face and body care. This option is also beneficial because the cost of the product among competing companies differs. This allows you to select products from the desired segment for people of different income levels.

Knowing your own character

Not everyone can achieve success in network marketing. In order to earn a high income, you must have the following qualities:

• patience and stress resistance;
• sociability, which presupposes the ability to speak and then maintain a conversation with any person;
• perseverance, which will allow you to achieve your goal, sometimes returning even to places where you have already received a refusal;
• psychological skills that allow you to convince a person of the need to purchase a product;
• leadership qualities that will provide an opportunity to develop a chain of passive income;
• oratorical qualities to speak confidently, correctly and beautifully;
• the ability to plan your own time, which will allow you to avoid fuss, eliminate inconsistencies in scheduled meetings and leave yourself time for rest and self-education;
• trading skills.

A person who has the qualities listed above, applying all the rules recommended by professionals in this field, will definitely achieve success in network marketing.