How to open a massage parlor from scratch: the intricacies of business. How to open a massage parlor without medical education: a ready-made business plan and step-by-step instructions Own business resources massage parlor

In this material:

Currently, self-care and a healthy lifestyle are very popular. This also applies to procedures aimed at rejuvenating and healing the body.

Massage sessions are a gentle but effective remedy against many diseases. And the supportive and preventive effect of these procedures simply cannot be overestimated. This explains the high demand of the population for these services, which makes this business activity very attractive.

In addition, opening a massage parlor is much easier than a beauty center or private clinic. A carefully developed business plan will help you calculate the feasibility of starting a business in this area.

Massage salon as a business: relevance of the idea

Types of massage

In order to select a competent range of services that covers the needs of different segments of the population, it is necessary to understand what types of services there are. All massage techniques are divided into the following categories:

• medicinal;
• preventive;
• cosmetology;
• sports;
• relaxing;
• rehabilitation

According to the method of influence, manual and hardware massage are distinguished. Any technique has a beneficial effect not only on the individual massaged area, but also on the body as a whole:

• lymph flow and blood flow are normalized;
• tissues receive more oxygen and nutrients;
• Toxic substances are removed from the body;
• metabolic processes improve;
• the nervous system relaxes;
• mental health is strengthened;
• fatigue and insomnia disappear;
• the rhythm of the heart muscle is normalized;
• unpleasant and painful sensations go away;
• the body rejuvenates.

Massage can be general and local. A general massage involves manipulation throughout the entire body. The local method allows you to influence a specific area of ​​the body.

The following types of procedures are in great demand in salons and medical centers:

1. Cosmetic massage of the face and décolleté.
2. Figure correction.
3. Massage of the collar area.
4. Anticellulite massage.
5. Therapeutic local massage.
6. Massage for infants.

Cosmetic massage requires special attention, which, when carried out systematically and correctly, significantly slows down the aging of the face, neck and décolleté. It helps the fair half maintain a young and well-groomed appearance for a long time, maintain a good oval face, and fight skin imperfections.

Usually, after a cosmetic massage, a face mask (nourishing, moisturizing, lifting) is offered. Also, along with anti-cellulite sessions, various wraps are practiced. Therefore, these procedures are often ordered as a complex.

Baby massage is in incredibly high demand, which is recommended by pediatricians for babies under one year of age. Typically each course consists of ten to fifteen sessions. Considering that specialists in public clinics are always overloaded, and the queue for these procedures can last for several months, parents turn to private massage parlors. Massage for young children is quite effective for rickets, colic, umbilical hernias, neurological problems, congenital dislocations and joint problems. Treatment sessions are also prescribed for colds, pneumonia, and bronchial asthma.

It is also worth remembering about unusual, but already gaining popularity, massage techniques that can be included in the list of services.

1. Thai massage, which uses the thumbs, the outer side of the wrist, the heel of the palm, bamboo sticks, essential oils, bags of herbs, stones. There are entire Thai massage parlors that specialize in only one area.
2. Chinese massage is considered part of effective ancient Chinese medicine and has many directions:

• cupping massage;
• gua sha system using a scraper;
• foot massage;
• massage with elements of acupuncture;
• acupressure.

REFERENCE: Most Chinese techniques relate to therapeutic types of massage, so you should consult a doctor before the procedures.

Taking into account market demand, it is proposed to include the following procedures in the current price list:

1. Therapeutic and recreational classical massage, general and local, for adults.
2. Children's massage.
3. Cosmetic facial massage.
4. Cosmetic massage of the face, neck and décolleté.
5. Nourishing face mask.
6. Lifting face mask.
7. Nourishing face mask.
8. Massage of the collar area.
9. Back massage.
10. Anti-cellulite massage of buttocks and thighs.
11. Wrap.
12. Thai massage is relaxing.
13. Thai massage is therapeutic.
14. General Chinese massage.
15. Chinese foot massage.
16. Chinese head massage.
17. Chinese neck and shoulder massage.
18. Chinese facial massage.
19. Chinese hand massage.
20. Acupuncture.
21. Acupressure.
22. Cupping massage.

Market analysis

Target audience of the massage parlor

People of different age categories need massage treatments. But the main clients will be women aged 25 to 50 years and children from 0 to 3 years old.

The need for corrective and anti-cellulite procedures is greater among women 29-43 years old. Cosmetic massage sessions are popular among women of all ages – from 18 to 60 years old. Thus, the target audience of the massage parlor is quite wide.

Assessing the level of competition

When choosing a location, you need to make sure that there are no direct competitors within a radius of 0.5 km.

Possible risks

Possible risks of this type of activity include:

• tougher competition;
• increase in monthly rent;
• negative feedback from visitors;
• inspections of regulatory organizations;
• low professional level or lack of necessary personnel.

Organizational plan

Registration of type of activity, taxation system

It is most convenient to register the activities of a massage parlor under the name of an individual entrepreneur, as this simplifies the task of accounting and tax reporting. To open an individual entrepreneur, you need to submit the following package of documents to the tax office:

• copies of passport and TIN;
• a receipt for payment of state duty in the amount of 800 rubles;
• application for state registration P21001.

It’s better to immediately apply for a simplified taxation system, choosing the simplified tax system for income (6%).

The registration and legal documents indicate the following OKVED codes:

• 93.04 – physical education and recreational activities;
• 93.05 – provision of other personal services;
• 51.18.1 - activities of agents specializing in the wholesale trade of pharmaceutical and medical goods, perfumes and cosmetics, including soap.

Search for premises and requirements for it

Business premises can be selected taking into account transport accessibility and the possibility of parking your own car. Locations located in residential areas or, conversely, in the city center are suitable. The main thing is to have good cross-country ability.

A prerequisite will be the presence of all communications:

• heating;
• hot and cold water;
• sewerage;
• water pipes;
• electricity.

Before renovating a room, you need to draw up a design project and include in the plan:

• toilet;
• two massage rooms;
• staff room;
• reception desk.

Equipment purchase

Professional equipment will require a massage device, two massage tables, and a table for newborns. It will be necessary to take care of the location of visitors, as well as the convenience of staff. A separate office room will have to be equipped for employees, where they can have lunch and relax.

The procurement plan for equipment and furniture is listed below:

Recruitment

The wide variety of services provided implies the presence of highly qualified professional massage therapists who know different schools of massage and are focused on visitors of different age categories and needs.

You will also need an administrator, a cleaner and a visiting accountant at half the rate.

Advertising and Marketing

To attract visitors to a massage parlor, first of all, it is necessary to inform residents living within walking distance about the opening and the list of services offered by distributing leaflets to mailboxes.

• advertising on the Internet (Yandex and Google search engines, thematic forums, popular social networks, electronic bulletin boards);
• demonstration of commercials on local television and radio;
• Posting advertisements in elevator cabins.

Financial calculations

Investment in opening a massage parlor

Calculation of investments that will be needed to open a massage center:

1. Individual entrepreneur registration (fee) – 800 rubles.
2. Renovation of the premises - 200,000 rubles.
3. Purchase of furniture, inventory and equipment - 192,200 rubles.
4. Sign at the entrance - 18,000 rubles.

In total, you will need 411,000 rubles in starting investments to start this activity. Purchasing used furniture or looking for a newly renovated room will help to significantly reduce the amount of investment.

Current expenses

Monthly expenses will be:

1. Rent of premises – 35,000 rubles.
2. Utilities – 3000 rubles.
3. Salary – 132,000 rubles.
4. Taxes (including contributions to funds) – 45,000 rubles.
5. Materials for massage and cosmetology – 30,000 rubles.
6. Advertising expenses – 15,000 rubles.

Total expenses for the month are expected to be 260,000 rubles.

Revenue from sales of services

The income of a massage parlor very much depends on the location, pricing policy and popularity of the establishment itself. Below are the income items and approximate monthly revenue:

1. Therapeutic and recreational classical massage, general and local, for adults – 65,000 rubles.
2. Children's massage – 45,000 rubles.
3. Cosmetic facial massage manually – 30,000 rubles.
4. Cosmetic facial massage with hardware – 5,000 rubles.
5. Face masks (assorted) – 30,000 rubles.
6. Massage of the collar area – 5000 rubles.
7. Back massage – 29,000 rubles.
8. Anti-cellulite massage of buttocks and thighs – 23,000 rubles.
9. Wrapping – 18,000 rubles.
10. Thai general therapeutic or relaxing massage – 45,000 rubles.
11. Chinese massage for various purposes – 45,000 rubles.
12. Acupuncture – 15,000 rubles.
13. Acupressure – 15,000 rubles.
14. Cupping massage – 15,000 rubles.

As a result of a month of well-functioning work, a massage parlor can bring in about 385,000 rubles in revenue.

Profit calculation

The financial result for the month will be 125,000 rubles of net profit.

Profitability and payback period of a massage room

The planned profitability of the massage room is 32%; the initial investment will be recouped in 2-3 months of work.

A detailed business plan for a massage parlor showed that with such a system of work it is possible to receive a stable income.

Order a business plan

	Investments: Investments 1,300,000 ₽ The brand "NALEVO Men's Haircuts" is part of the BEAUTEAM group of companies founded by Konstantin Suntsov in 2007. Currently in our Beauty Holding: 6 brands, more than 120 open salons, 30% of which are our own. The largest brand in the network is the largest chain of economical hairdressers in Russia and the CIS, “Hair in Order” (50 cities and more than 85 salons). How was it created...
	Investments: Investments 70,000 - 900,000 ₽
	Investments: Investments from 500,000 rubles. The company began its activities in 2007 under the brand “Island of Health” in the Russian Federation, Ukraine and other CIS countries. Now the company, after rebranding, has 20 retail outlets in the Russian Federation. Our mission is to improve the health of the nation through serving every person. Our massagers are one of the most effective and affordable ways to improve your health and have a positive impact on…
	Investments: Investments 2,500,000 - 3,000,000 rubles. St. Petersburg Beauty School is a federal network of educational projects that specialize in training professionals in the field of fashion and beauty. We help you gain practical skills necessary for a successful career or to improve your skills in the beauty industry. The principles of our training are based on five basic rules: 1. 80% practice and 20% theory. We focus on the practical part of our...
	Investments: Investments 7,400,000 - 11,400,000 rubles. ROYAL THAI - a chain of SPA salons for Thai massage. ROYAL THAI is a place where you can escape from the bustle of the metropolis and feel the harmony of body and soul. Authentic interiors from Asia, Buddhist symbols, dim lighting, meditative, subtle melodies, natural Thai aromas help to relax and promote relaxation. Traditional Thai massage is a healing system closely related to the philosophy...
	Investments: Investments 100,000 - 200,000 rubles. The Ruvita trademark is registered in the State Register of Trademarks and Service Marks of the Russian Federation. Trademark certificate No. 605401 dated February 13, 2017 Franchise description By becoming a partner of Ruvit, you are given a unique opportunity to open your own 3D online hypermarket in your city or region. Everything is like in a regular shopping center, sellers open their stores in…
	Investments: Investments from RUB 5,000,000. DEMA centers pride themselves on an integrated approach to rehabilitation, using specially selected therapeutic physical exercises using rehabilitation equipment - kinesitherapy. We assess the clinical condition of each patient, his habits and lifestyle, functional reserves of the body, risk factors for rehabilitation measures. Only then do we create an individual rehabilitation program, including physical therapy, massage, manual therapy, osteopathy, nutritional recommendations and...
	Investments: Investments from 800,000 rubles. By visiting a spa salon, a person escapes from everyday life and finds himself in a pleasant environment, full of positive experiences and a variety of emotions. Here he learns to be beautiful, healthy and happy. It has always been important for our company that the business is not only profitable, but also brings maximum benefit to our clients. When opening our spa, we initially adhered to Deepak Chopra’s principle: “Never apply...
	Investments: 60,000 - 138,000 rubles. The main activity of the company is the production of goods for children's creativity and educational toys. The head office and production are located in St. Petersburg. The materials are developed using modern technologies and meet all quality and safety requirements. All products of TM “Sand Fantasy” are certified. Currently, the company's clients work throughout Russia. In addition to the production of goods for children's creativity and…
	Investments: from 59,000 rub. AppGlobal offers a fast and affordable mobile app development business. “Business in a Box” is a unique constructor for developing mobile applications. You do not need to have special knowledge and skills as a programmer. The reseller kit will contain a full set of training materials, marketing techniques and tools for work. Description of the franchise Do-It-Yourself constructor from AppGlobal allows you to quickly and easily…
	Investments: 1,500,000 - 2,500,000 rubles. TAYRAI is a new way to relax and restore positive vitality in a modern city. This is a whole philosophy of healing the body and improving the body, based on the ancient values ​​and rituals of the mysterious Thailand, combined with the latest achievements in the field of physiotherapy and cosmetology. Professional masters from Thailand will help you relieve stress, fatigue and overwork, get a boost of vigor and energy,…
	Investments: 150,000 - 400,000 rubles. DENOVA presents unique solutions for social cosmeceuticals, i.e. a line of drugs that solve not fictional, but real problems of the population. Thanks to this, the release and popularization of each new DENOVA drug is a success in advance. Today it is no longer a secret that DENOVA is in demand by almost every family, almost every professional, and this is your success planned by our specialists! Working directly with the manufacturer has always been considered exclusive and…

* The calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to organize a massage parlor in Yekaterinburg. The salon is focused on providing classical wellness type massage services. This massage is indicated for relieving muscle tension, improving overall health, getting rid of drowsiness, apathy; stimulates the cardiovascular system and metabolism; activates physical and mental activity. This type of massage has no contraindications for age and a very narrow list of contraindications for health reasons. Price segment – ​​average; The salon is aimed at the widest audience.

Investment costs are aimed at equipping the premises, purchasing the necessary equipment, licensing activities, and also not forming a working capital fund until the enterprise reaches payback. The volume of investment costs is 676 thousand rubles. Payback period – 4 months. The main indicators of the project's effectiveness are given in Table. 1.

Table 1. Key project performance indicators

2. DESCRIPTION OF THE COMPANY AND INDUSTRY

Massage is a medical service. The medical services market is inextricably linked with macroeconomic indicators (Table 2). Experts note the stable growth of this sector of the economy - both paid medical services and the market as a whole due to the paid segment (Fig. 1).

Table 2. Main macroeconomic indicators in Russia

Figure 1. Dynamics of the medical services market in Russia, 2011-2017, billion rubles.

Figure 2. Dynamics of the structure of the paid services market in Russia, 2005-2015, %

Increase sales without investment!

“1000 ideas” - 1000 ways to differentiate yourself from competitors and make any business unique. Professional kit for developing business ideas. Trending product 2019.

As can be seen from the above data, the segment of paid services is growing steadily; The share of the “shadow” segment is decreasing, which, according to experts (RBC research), is due to the consequences of the 2008 crisis, as a result of which people began to spend the money they earned more rationally and meaningfully.

The main trends in the paid medical services market include:

competition between private clinics and paid departments of public medical institutions

low degree of market consolidation – the share of large holdings is 9% of the total volume

increasing the share of the segment due to the low quality of free services in government institutions under compulsory medical insurance

in the VHI segment, more than 80% falls on corporate insurance

Experts make the following predictions for the near future:

decrease in segment volume in physical terms by 16% (until 2017)

some segment growth in monetary terms

outflow of clients to the compulsory medical insurance and shadow medicine segments due to a decrease in the solvency of the population

Figure 3. Popularity of medical services in Russia, used by % of the total number of respondents

As can be seen from Fig. 3, massage is a fairly popular medical service, used by about 17% of the population.

The company is located in Yekaterinburg, which is the administrative center of the Ural Federal District and the Sverdlovsk Region. Ekaterinburg is the largest administrative, cultural, scientific and educational center of the Ural region, one of the largest economic centers in the world, and is included in the list of 600 largest cities in the world, producing 60% of global GDP. The population of the city is 1.44 million people. Thus, the actual market volume for the project is 1.44 * 16.9% = 0.24 million people.

The project provides for the creation of an enterprise from scratch and the recruitment of a team of specialists.

3. DESCRIPTION OF GOODS AND SERVICES

The company provides therapeutic massage services in Yekaterinburg. A general wellness massage is indicated for relieving muscle tension, improving overall health, and getting rid of drowsiness and lethargy. Massage stimulates the cardiovascular system, activates metabolism, mental and physical activity. Massage is recommended for:

disorders of the nervous system

recovery after injuries and surgeries

hyper- and hypotonicity of muscles

venous stagnation

chronic headaches

painful sensations in the back and neck (osteochondrosis and other diseases)

During the procedure, the specialist acts on all areas of the body except the head: legs, buttocks, back and neck, arms, chest, abdomen. The impact is carried out in various ways: stroking, rubbing, kneading, vibration.

Wellness massage procedures have no age restrictions; There is a small list of restrictions due to health reasons:

the presence of inflammatory processes in the acute stage

increased body temperature, fever

blood diseases, bleeding tendency

purulent processes

skin diseases

allergic, mental, respiratory diseases

tumors of various origins

chronic osteomyelitis

The standard procedure lasts 45 minutes. The session is carried out in a specially prepared room on a comfortable massage table. Only qualified specialists with certificates of professional massage therapist are allowed to perform procedures.

The cost of the session is 1,500 rubles. Four massage tables operate simultaneously.

4. SALES AND MARKETING

The target audience of the project is men and women aged 5–60 years, with an average income level. At the same time, the presence of any diseases (indications for massage) is not mandatory, since clients can attend massage sessions without a doctor’s prescription, at their own request, including for the purpose of relaxation.

However, as one of the channels for promoting the project’s services, the motivation of general practitioners, neurologists and others working in public medical institutions in the city of Yekaterinburg is used. If indicated, motivated doctors recommend the company’s services and give the patient a business card with the salon’s contact information.

The market capacity can be estimated at 240 thousand people. or, with a session cost of 1,500 rubles. and a planned load of 80% of the maximum possible - 288 million rubles. per year (provided that the potential client gets a massage at least once a year).

The location of the salon is of great importance for the success of the project. When choosing a location, we took into account accessibility for potential clients both with a personal car and those using public transport, ease of parking and ease of search. A room with an area of ​​40 m2 was selected on the territory of the state diagnostic center. The center has its own parking lot, as well as public transport stops in the immediate vicinity.

Ready ideas for your business

In addition, an important success factor is the high qualifications of the project personnel. When selecting personnel, special attention is paid to the presence of a certificate of completion of training, as well as experience as a massage therapist for at least three years; It is desirable to have positive recommendations.

In addition, the company’s website and social media groups are used for promotion. The following social networks can be considered relevant for promoting the project: vk.com, ok.ru, Instagram. Interesting and useful content is posted in the groups, and competitions with prize drawings are also held. In addition, social networks serve to collect feedback from salon clients.

According to wordstat.yandex.ru, over the last month there were 17,625 impressions for the request “massage Ekaterinburg”, which indicates a high demand for the service (Fig. 4).

Figure 4. Yandex search queries “massage Ekaterinburg”

Ready ideas for your business

Today, more than 100 officially registered salons and individual massage therapists operate in Yekaterinburg. At the same time, many of them specialize in certain types of massage - tonic, anti-cellulite, and so on, which are not therapeutic. Direct competitors include only salons (and not massage therapists practicing at home) that provide health (medical) massage services. There are about 20 such salons in Yekaterinburg. The cost of a session ranges from 1200 – 1600 rubles. At the same time, most of them have a number of disadvantages: inconvenient location, low-level premises, old equipment. In addition, only three of them use motivation of medical personnel as a method of promoting their services. Thus, we can conclude that the project is highly competitive.

The demand for project services does not have a pronounced seasonality, however, some peaks and valleys can be noted throughout the year. For example, during the summer holidays demand decreases somewhat, but during the New Year holidays it increases. The seasonality factor was taken into account when forming the financial plan for the project.

5. PRODUCTION PLAN

The project involves the provision of services in rented premises. The premises are rented from the municipal diagnostic center; room area – 40 m2. The room has all the necessary communications and a separate entrance, but requires additional equipment for the purposes of the project.

The main equipment for massage are massage tables. High-comfort tables made in Europe are purchased, which, unlike most used by competitors, have a number of adjustments for the convenience of the client.

The website is developed by a local design studio. It also supports and promotes it with the help of contextual advertising in search engines. Groups on social networks are created and maintained by the project initiator.

Registration for massage sessions is carried out by phone or through the salon’s website. The logbook is kept by the salon administrator.

6. ORGANIZATIONAL PLAN

The project is not limited in time. The planning horizon is five years. The decision on further work or liquidation of the project is made by the project initiator based on an analysis of the market situation and economic conditions.

The project implementation process can be divided into two main stages – preparatory and operational. The duration of the preparatory stage is one month. During this time, the preparation of the premises, the purchase of equipment, the development of a website and its promotion, as well as the licensing of the salon are carried out. Then the operational phase begins.

In order to implement the project, an individual entrepreneur is registered. The form of taxation is the simplified tax system with the object of taxation “income minus expenses”, rate 15%.

The organizational structure of the project is simple and implies the direct subordination of all employees to the project initiator. Particular attention is paid to the qualifications of massage therapists, since it directly affects the success and competitiveness of the project.

Table 3. Staffing and wage fund

7. FINANCIAL PLAN

The financial plan is drawn up for a five-year period and takes into account all income and expenses of the project. Revenue refers to revenue from operating activities; other types of income are not provided for by the project. The revenue of the first year of the project is 8.6 million rubles; net profit of the first year (after taxes) – 3.5 million rubles. Annual revenue after achieving planned sales volumes is 10 million rubles, net profit is 4.6 million rubles.

Investment costs amount to 706,000 rubles. They are aimed at preparing the premises, purchasing equipment, initial advertising and promotion of the project, licensing activities, as well as the formation of a working capital fund, from which losses are covered until the project reaches payback (Table 4). The project initiator’s own funds are 350,000 rubles. The shortage of investment funds is planned to be covered by attracting a bank loan for a period of 24 months at 18% per annum. Loan repayment is carried out in annuity payments, loan holidays are 3 months.

Table 4. Investment costs

Since it is quite difficult to determine the variable costs of a massage session, all project costs are assigned to fixed costs. They include rent, utility bills, advertising, costs of motivating agents (medical staff of public health institutions), as well as depreciation charges (Table 5). The amount of depreciation charges is determined by the straight-line method, based on the useful life of fixed assets and intangible assets of five years.

Table 5. Fixed costs

Aspiring entrepreneurs are interested in many ideas before starting a business. Projects with a quick payback and relatively small investments are especially attractive. In the previous article we discussed, today we’ll talk about how to open a massage parlor from scratch. What are the advantages of this area of ​​business?

Business plan for opening a massage parlor

Before starting a business, you need to take into account the level of competition; the success of the entire business directly depends on this. To do this, you need to analyze the number of massage parlors in your city, the demand for this service, prices, and only after that, make final conclusions about the profitability of the business.

Business registration

In order to start a business in this area, it is worth preparing a package of documents. There are two options for the material and legal form of activity: individual entrepreneur and LLC.

As for licenses, the massage business, today, does not require additional licenses and permits from the Ministry of Health. If you do not provide manual therapy services, you will not need additional activity permits.

Renting premises

If your massage salon provides medical services, then the location of the salon, in principle, does not matter, because people will come to a good specialist even from the other end of the city.

Cosmetic massage services. If you provide massage services for the purpose of relaxation or for the sake of obtaining a cosmetic effect (anti-cellulite massage), then the location of the salon is of great importance. It is best to rent a place not in the center, where there is usually a lot of competition and expensive rental costs, but in a residential area of ​​the city, closer to elite new buildings. The flow of people there who want to use such a service is quite large, so you will have customers from the first day of opening.

There are certain requirements for the premises of a massage parlor.

According to SES standards, a massage parlor must:

• Located on the first floor of the building;
• Area – at least 8 square meters. m., for the work of one massage therapist;
• There should also be a separate room - a reception room, where clients will wait;
• The total area of ​​the massage salon is from 20 sq. m.
• Equipment for massage salon

The massage room must be equipped with the necessary furniture:

• A massage couch is a special table for performing a massage procedure. Price from 20 thousand rubles;
• Wardrobe, shelving for the office, screen for changing clothes for clients;
• Sofa, table, chairs, equipment (computer, telephone, photocopier) for the reception office.

The massage technique involves the use of oils (olive, essential). As a rule, the consumption is small; 100 grams of oil is enough for 5–6 massage procedures.

Depending on the range of services provided, you will also need additional tools. For example, for anti-cellulite massage, you will need to purchase special massage jars.

Also, in decent salons, individual towels are always provided to each client.

Staff

Be responsible when recruiting staff for your massage parlor. It is very important to hire experienced specialists; they will increase the authority of your salon. Therefore, do not hire just anyone; by saving on good specialists, you risk failing in business.

Masseur. Naturally, first of all you need to find a good massage therapist. This is not easy to do; as a rule, experienced specialists work for themselves. But you can attract a professional if you offer good working conditions and decent wages.

A massage therapist must have experience, appropriate education, and be able to communicate with clients.

An administrator is a person whose functions include recording and meeting clients, accepting payments for massage parlor services. The administrator must have a pleasant appearance, be able to communicate politely with visitors, be competent in his work, and find a common language with all clients. At the initial stage, in order to save money, you, as the owner of the salon, can perform the functions of an administrator.

Atmosphere in the massage parlor

People come for a massage to relax. Your task is to create a favorable atmosphere. To do this, use the available methods.

First, start with the interior. Calm colors, dim lighting, all this promotes relaxation and peace.

Secondly – ​​smells. Use candles and incense sticks to create coziness.

Thirdly, muffled, unobtrusive music that calms and relaxes, allowing you to forget about all your problems and fatigue.

After the massage procedure, offer the client a cup of invigorating coffee or aromatic tea. Let kindness and an individual approach to each client become the hallmark of your salon.

Creating a favorable atmosphere will affect the attendance and popularity of your salon, so be sure to take this nuance into account.

Advertising campaign

A very important step is to inform people about the service you provide. As many people as possible should know about the new massage parlor. Therefore, a well-developed advertising concept will help attract customers to your salon.

There are several effective ways to attract people:

Advertising on the Internet and in the media

It is also advisable to create your own website, where all the information about the massage salon will be posted: address, contact numbers, detailed description of services and their cost. It is advisable that photographs of the salon be attached to the website.

Flyers

A good way to attract customers to a new salon is to distribute leaflets in crowded places in the city. Hire a few people, let them hand out booklets, some people will definitely pay attention, and within a few days you will receive your first clients.

Promotions and discounts

Nothing attracts people more than “freebies”. Organize a week-long promotion, for example, the first three clients get a free massage, everyone else gets a 50% discount. This will attract people's attention, and they will definitely use the services of your massage parlor.

Costs and profits from a massage business

How to open a massage parlor from scratch?

I want to say that it is impossible to do without financial investments, but you can reduce them to a minimum.

• Rent. As a rule, it is very expensive to rent a room. But if your property has an apartment or even a garage, then everything is simpler. It is possible to convert such a room into a massage room;
• Purchase of equipment. You can purchase used equipment from abroad, thus reducing the cost of expenses;
• Staff salaries. Even here, you can save money if at the initial stage you perform some functions personally, for example, combining the work of an administrator and an accountant;
• Additional expenses (advertising). Regarding advertising, you can ask your friends to distribute leaflets. Create a website on the Internet yourself.

In general, if you wish, reducing the cost of opening a massage parlor is not only realistic, but also, in principle, not difficult. Approach the matter responsibly, think through every step and everything will definitely work out.

Massage is a whole science, the basics of which can be understood by almost every person, but few become true masters. The situation is the same with massage parlors - in large cities they spring up like mushrooms after rain, and the quality of services in not all of them is at a decent level. As for small Russian cities, their residents do not have much choice - the level of competition among massage parlors in the provinces is relatively low, which does not at all contribute to improving the quality of massage services. The business plan for a massage parlor presented in this material with calculations implies the organization of this establishment in the territory of a small city in the Russian Federation with a population of no more than 300 thousand people.

To open a massage parlor of a decent level, an entrepreneur will need to initially invest at least 600,000 rubles - the amount is quite reasonable and it is easy to get a loan for it from many banks. But it’s better, of course, to do without lending and take the required amount from personal savings.

Concept Summary

The business of opening a massage parlor, an example of which is given here, is registered in the form of an individual entrepreneur using the simplified taxation system (STS). The tax rate in this system is 15% of the difference between income and expenses for the reporting period, and the procedure for filling out tax returns does not require a professional accountant on staff. To provide therapeutic massage services, an entrepreneur must have appropriate education and certificates confirming his right to obtain a license for this type of activity. The procedure for obtaining a license is regulated by the Federal Law “On Licensing of Certain Types of Activities”. When registering a massage parlor at the Federal Tax Service department, you need to select the following OKVED codes:

• 86.90.3 “Activities of massage parlors.”
• 80.90.9 “Other activities in the field of medicine, not included in other groups.”

The list of a standard set of services that can be provided by a relatively small massage parlor is as follows:

• Restorative body massage.
• Acupressure of individual parts of the body, possibly combined with acupuncture.
• Relaxing massage.
• Massotherapy.
• SPA massage.
• Anti-cellulite massage and wrap.

As the business develops and new employees with a specific specialization are hired, the range of services can be significantly expanded. For example, organize a Thai massage room or negotiate with sports organizations in the city and provide athletes with restorative massage services. In fact, there are a great many types and subtypes of massage, as well as ways to develop a massage parlor.

How much to invest in opening

Material costs at the first stage of organizing a massage parlor are divided into the following items:

The main expense item at the first stage of organizing a massage salon will be the purchase of furniture, equipment and consumables, the cost of which depends on their quality. You will also have to invest a lot of money in renovating the premises and creating a corporate identity. There are no trifles in this business - it is very important to create a feeling of comfort and friendliness among clients visiting the salon for the first time. Visitors should want to return to the massage parlor more than once and subsequently become regular customers. In addition to the professionalism of the massage therapists, the furnishings of the room also play a significant role in creating the image of the salon.

Marketing plan

Marketing planning focused on promoting a massage parlor in a provincial town can be divided into the following components:

• Advertising in various print media in the region.
• Outdoor advertising in the form of banners encouraging people to visit the massage parlor.
• Development of a website with appropriate information content and its SEO promotion for medium and low-frequency queries.
• Creation of thematic groups in popular social networks with information about prices, services and promotions posted there.
• Development of a system of bonuses and discounts for regular customers.

The average attendance of a massage parlor in a small Russian city will be about 20 clients per day. The average amount they will spend on massage and related services is 700 rubles. Accordingly, with a 6-day working week, the salon’s monthly income, excluding current expenses, will be 350 thousand rubles. The annual revenue of this business will be around 4.2 million rubles.

Production plan

The premises rented for a massage parlor must have an area of ​​at least 70 square meters. meters, be well insulated and have a reliable ventilation system. It should be divided into the following “compartments”:

• Reception area (hall) – 15 sq.m. meters.
• Two rooms for massage treatments - 10 square meters each.
• Room for SPA massage – 10 sq.m. meters.
• Administrator's office – 10 sq.m. meters.
• The staff rest area is 6 square meters.
• Bathroom – 4 sq.m. meters.
• Utility room – 5 sq.m. meters.

Needless to say, all fire safety rules and SanPiN standards in the massage parlor premises must be strictly observed (installation of a fire alarm is mandatory).

The optimal work schedule for a massage parlor is as follows:

• Tuesday-Friday from 10:00 to 20:00.
• Saturday-Sunday from 09:00 to 18:00.
• Monday is a day off.

Particular attention should be paid to selecting qualified personnel for a massage salon. Massage therapists must have specialized education, and it is highly desirable that they have additional certificates. The owner of this business should not forget that a good massage can put a person on his feet, and a bad one, on the contrary, can leave him bedridden for an indefinite period of time.

This table lists the employees who need to be hired to work in a massage parlor:

Note: massage therapists and spa masters should not be paid a high salary - the bulk of their earnings will be a percentage of customer service.

Listed below is the equipment that needs to be purchased for a massage parlor, as well as a sample list of furniture and supplies.

• TV in the reception area.
• Music Center.
• Cash register and computer.
• Two professional massage tables.
• Chairs and benches.
• Equipment and consumables for spa treatments.
• Towels, massage oils, etc.

Calculations of income and expenses

This section of the business plan is devoted to calculating material costs and profits from operating a massage parlor. The first table lists all the items of current expenses that an entrepreneur will face.

The profitability of a massage parlor in a provincial city is calculated in the following table:

The above calculations show that the net annual profit from the operation of a massage parlor after paying 15% of the simplified tax system to the state treasury will amount to more than one million rubles. A massage parlor will bring the entrepreneur about 90 thousand rubles of net income per month - quite a significant amount for a business operating in a provincial Russian city. Accordingly, the profitability of a massage parlor will be about 26%, and the investment in opening it will pay off in just over six months.

Possible risks

If we talk about possible risk factors that can affect the development of a massage parlor, then for the most part they are not critical and are easily predicted. The main risks are indicated in the following list:

• Increased competition in this segment of the service market, that is, the opening of massage parlors with a more attractive pricing policy for the target audience and a variety of services provided.
• There is a shortage of qualified massage therapists, which can lead to a narrowing of the range of massage parlor services.
• Increased attention from inspection authorities to the activities of the massage parlor, as well as fines that may be imposed for violating certain requirements of the SES and Rospotrebnadzor.
• A decrease in the overall level of solvency of the region's population and, as a result, a drop in demand for massage services.

Your own massage parlor, opened in a provincial town, can become both a very profitable endeavor and a source of numerous problems. It all depends on the entrepreneur’s approach to organizing this business. A qualitative analysis of the market for such services and work aimed at maximizing the satisfaction of the current needs of the target audience will certainly bear fruit.