How to open a massage parlor from scratch: the intricacies of business. How to open a massage parlor? Anti-cellulite massage at home as a business

One of the options for organizing a business in the field of providing health services is a massage parlor, to open which it is not necessary to have a medical education. A business plan for a massage parlor will allow you to evaluate the profitability of implementing an idea in specific market conditions and determine the sequence of further actions.

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Services

When creating a list of salon services provided, it is important to take into account today’s current massage technologies and the wishes of the target audience.

An approximate list of services provided in massage parlors:

• restorative massage;
• massage of individual areas (head, back, cervical-collar area, lumbar region, feet, hands)
• classic Thai massage;
• classic Baltic massage;
• power massage;
• figure correction;
• Anticellulite massage;
• relaxing massage;
• wrap;
• thermal procedures;
• massotherapy;
• baby massage.

The standard procedure takes 45 minutes, depending on the type of massage it ranges from 15 minutes to 1.5 hours.

In the future, the range of services provided may be expanded and adjusted. The success of a business depends on how accurately the needs of customers are met, as well as the originality of the list of services in the price list.

Is it necessary to have a medical education?

Medical education must be mandatory for those who will directly provide massage services. An entrepreneur who does not have special education and does not plan to independently provide medical services has the right to open his own massage parlor. In this case, he will need to hire qualified specialists.

There are three possible options for organizing a massage business without a medical education for a businessman:

1. Concluding agency agreements with persons who have issued personal medical licenses.
2. Registration of the salon as an LLC and obtaining a license in the name of the organization. In this case, employment contracts are concluded with qualified massage therapists. It is important that all legal requirements for licensing a massage parlor are met.
3. Providing services that cannot be qualified as medical. This option is not suitable for opening a professional massage parlor.

To obtain a license in the name of an individual entrepreneur, an entrepreneur must have a specialized medical education.

Types and relevance

According to the “scale of activity” criterion, a massage business can be organized in the following format:

1. A massage parlor, when one master in a small room offers his clients a limited range of services. Most often, the entrepreneur himself acts as a massage therapist, who registers the office as an individual entrepreneur. To organize a massage room, a small amount of money is required, about 500 thousand rubles.
2. A massage salon, when visitors are offered a wide range of services and several massage therapists work in parallel. Typically, a business of this format requires a significant area (approximately 70-100 square meters) and large start-up capital (from one million rubles).

Based on the range of services provided, the massage business can be classified into two groups:

• specialized organizations (for example, providing services only for figure correction or producing exclusively health/therapeutic massage);
• universal organizations (the price list includes a wide variety of services).

By targeting a specific target audience, massage parlors can be designed for:

• children;
• athletes;
• people with high levels of income;
• people with average income;
• female audience, etc.

Relevance of the massage business:

1. Massage is in great demand among different categories of citizens, due to its healing and relaxing effect, as well as its ability to relieve lethargy/drowsiness. It is indicated for people who experience headaches, have disorders in the nervous system, pain in the back, neck, etc. The demand for massage is fueled by the fashion for a healthy lifestyle.
2. Low barriers to entry. To start a business you need a small investment, a ready-made business plan and several highly qualified specialists. Minor expenses are required to maintain the business. An inexperienced entrepreneur who does not have special knowledge and skills can successfully open his own business.
3. The massage business is characterized by high profitability (more than 50 percent) and payback.
4. Today, there is a fairly low level of competition, regardless of the location of the salon (in a metropolis or a small town).

Market description and analysis

Features of the massage market in Russia:

• The massage services market capacity is about 20 million people;
• The average bill for a massage is 1,500 rubles;
• massage is a medical service, and the market is experiencing stable growth;
• the share of paid medical services in Russia is gradually growing;
• low level of market consolidation (large holdings account for about 9 percent of the paid medical services market capacity);
• an increase in demand for paid services of massage therapists due to their low quality (or long queues) when received in free medical government institutions;
• about 17 percent of the Russian population uses the services of a massage therapist;
• 48 percent of the Russian population are willing to pay for a massage;
• main competitors of massage salons: cosmetology centers, massage rooms, treatment centers, private massage therapists;
• competition between market participants is aimed at maintaining their own customer base, and not at ousting rivals;
• the demand for massage does not have a pronounced seasonality, however, peaks (New Year holidays) and recessions (holiday periods) are observed throughout the year;
• According to 2017 data, 31 percent of Russians are willing to spend more than 5 thousand rubles a month on paid medical services.

Photo gallery

Capacity of the Russian medical services market for the period from 2011 to 2017, billion rubles. Structure of the Russian paid services market for the period from 2005 to 2015, % Use of paid healthcare services and willingness to pay Medical services for which Russians were willing to pay in 2017 and 2010 The amount that Russian citizens are willing to pay per month for medical services Popularity rating of various medical services in Russia, % of the total number of respondents

The target audience

Description of the target consumer in the massage services market:

Competitive advantages

Success factors for a massage parlor:

• convenient location of the salon, close to the target audience;
• hiring professional massage therapists with experience and, preferably, their own client base;
• use of high-tech equipment;
• use of well-known, popular and current massage techniques;
• a wide range of services provided and the presence of a “zest” in it (for example, a new type of massage);
• high quality of services provided;
• the friendliness and courtesy of the administrator and other employees;
• presentable interior and decoration of the premises;
• availability of a comfortable waiting area;
• Individual approach to each client;
• use of high-quality consumables (oil, cream), for which there are certificates;
• well-thought-out marketing program;
• correct pricing policy (taking into account demand and prices of competitors);
• the ability to make an appointment by phone, through the website or mobile offer.

Advertising campaign

Activities of the massage parlor marketing program:

1. Development of a corporate logo and trademark. This will allow the salon to find its own identity and become memorable in the eyes of the target audience.
2. Production of advertising materials: booklets, flyers, business cards, banners, etc. Booklets and flyers are distributed among passers-by and visitors, they can be placed in the mailboxes of nearby houses. Promotional materials can be exchanged with partners, for example, medical institutions, hairdressers, beauty salons, swimming pools, bars, restaurants, etc.
3. Production of salon signs, as well as decoration of display windows and reception areas with advertising materials (for example, banners, stickers, etc.).
4. Placement of advertisements in regional print media.
5. Salon website development. Here you can find information about the procedures that will be provided, their benefits, staff qualifications, promotions, bonus system, contact information, etc. You can also add photos of the salon to the site and provide the possibility of feedback through an online assistant, making an appointment and leaving reviews.
6. Creation of pages on the Internet on such resources as VKontakte, Odnoklassniki, Instagram, etc. Information about the range of services provided, an up-to-date price list, photos of the salon, thematic videos are posted here, as well as sweepstakes, promotions and competitions.
7. Development of your own loyalty program.
8. Inviting guests to the festive opening of the massage parlor, with entertainment and treats. Visitors, for example, can receive a discount on the purchase of a subscription, a free session of any procedure, etc. You can also hold a drawing for a certificate for a free massage course.
9. Placing discount coupons on special coupon sites.
10. Placement of banners and contextual advertising on websites dedicated to health and beauty.

Step-by-step opening instructions

In order to implement a massage parlor business project from scratch, an entrepreneur needs to go through two main stages - preparatory and operational.

The following step-by-step instructions will help you understand where to start the preparatory stage:

1. Assessment of the scope of operation and risks of the project.
2. Forming a business concept, choosing an organizational form and solving other key issues.
3. Drawing up a business plan for a massage parlor.
4. Registration of the company's activities.
5. Search for a building.
6. Renting/purchasing premises.
7. Searching for highly qualified specialists and hiring them.
8. Layout and design of the premises, its repair and decoration.
9. Purchase of massage and other equipment, its installation.
10. Registration of permits and licenses.
11. Active advertising campaign.

In order to successfully open a massage parlor, an entrepreneur will need to strictly follow the instructions and carefully consider each point of the presented plan.

Documentation

Peculiarities of legal registration of the activities of a massage parlor in a situation where the owner does not have a special medical education:

1. For state registration of a massage salon by an entrepreneur without special education (if it is intended to perform licensed types of massage), the LLC form is suitable. In this situation, a businessman has the right to hire massage therapists with personal licenses, registered as individual entrepreneurs, and ordinary specialists. In the latter case, the businessman will issue a general license for his company and enter into employment contracts with the massage therapists.
2. Economic activity code – 86.90.3 “Activities of massage parlors.”
3. When registering a company, you should immediately decide on the optimal taxation system. This can be UTII or simplified tax system (according to the 6 percent scheme).
4. In order for the salon to accept payments by bank cards, the entrepreneur must open a current account with a credit institution.
5. If the salon is supposed to provide therapeutic massage, manual therapy and the provision of additional therapeutic services, then it is necessary to obtain a special license. Permission to provide massage services is issued by the Federal Service for Surveillance in Healthcare.

The procedure for obtaining permission to open a massage parlor is very lengthy (about 1.5-2 months) and complex. The advantage is that the license is issued for the entire existence of the company.

To obtain a license for a massage salon, you must provide the following documents (in the case where the entrepreneur does not have a medical education):

• constituent documents of the company;
• permits from the Sanitary and Epidemiological Station and the Fire Service confirming the premises’ compliance with current standards;
• a document confirming the entrepreneur’s rights to use the premises (owner’s certificate or lease agreement);
• diplomas of specialized higher education for all massage therapists in the salon (if they do not have a personal license);
• certificates of improvement of their qualifications by massage therapists of the salon (if available);
• certificates of work experience of key specialists;
• certificates confirming the technical equipment of the salon;
• receipt of payment of state duty.

The video describes the features of obtaining a medical license for an organization. Filmed by the channel: “Unicon Consulting Company”.

More details about the procedure for obtaining a license for a legal entity can be found in the Federal Law “On Licensing of Certain Types of Activities”. You should also read the order of the Ministry of Health of the Russian Federation “On the organization of licensing of medical activities.”

To open a massage parlor, the following documents are required:

• certificate of opening a company;
• license to provide medical services;
• health records for all personnel;
• proof of ownership of the premises or a lease agreement;
• BTI plan;
• positive conclusions from the Fire Service and the Sanitary and Epidemiological Station;
• contracts for disinfection, disinfestation, deratization, waste removal, washing of workwear.

Room and design

Criteria for selecting premises for a massage parlor:

1. The area of ​​the room is calculated based on the fact that a room of at least 8 square meters should be allocated for one massage therapist. If two specialists work simultaneously, the office must be at least 12 square meters. The optimal area of ​​a salon in which two massage therapists work simultaneously is 60-80 square meters.
2. Cold and hot water supply, as well as heating, electricity and good ventilation.
3. The premises must have commercial status and not residential status (for example, an apartment in a residential building).
4. Suitable locations for a salon: premises in a fitness center, swimming pool, medical facility, apartment on the ground floor (transferred to the status of non-residential premises). It is important to locate the company in a place with high traffic of potential clients; it can be a residential area or the city center.
5. Compliance of the premises with SES and Fire Inspection standards for opening a massage parlor.
6. The location of the building in a prominent place, providing for the possibility of placing outdoor advertising and signboards on the façade. The salon must have good access roads and ample parking.

Planning the area of ​​a massage salon (with parallel work of two main specialists):

• reception – 10 square meters;
• waiting area – 10 square meters;
• shared bathroom – 4 square meters;
• massage room (two rooms) – 20 square meters;
• bathroom with shower (two rooms adjacent to the massage rooms) - 10 square meters;
• utility room (for staff) – 10 square meters.

Design features of massage rooms:

• if clients are offered a classic European massage, then it is better to decorate the interior in a classic French or English style, modern constructivism;
• when decorating a salon in an oriental style, you can use traditional paraphernalia (for example, aromatic llamas, screens, candles);
• when providing a variety of massage services, the art deco style is suitable;
• minimalism in decor will emphasize the cleanliness and laconicism of the room, as well as harmony and tranquility;
• when developing a design project for a room, we must not forget about the functionality of interior items and their convenience;
• storage areas for towels, bathrobes, consumables, etc. should be provided;
• clients’ visits to the salon should be accompanied by calm, relaxing music;
• It is preferable to use pastel colors when decorating the room.

Photo gallery

Massage salon in minimalist style Oriental style massage parlor European style massage parlor Massage salon in art deco style

Equipment and inventory

Massage salon equipment:

Photo gallery

Massage table - 35,000 rubles Folding massage table - 10,000 rubles

Staff

Staffing schedule of the massage salon (opening hours – seven days a week, from 10.00 to 20.00):

The duties of a director can be performed by the business owner, this will significantly reduce labor costs. An external specialist can prepare financial statements.

Basic requirements for massage therapists:

• availability of education that allows you to provide various massage services;
• completed medical record;
• certificates of advanced training;
• having your own client base (preferably, but not required);
• experience as a massage therapist;
• presence of Russian citizenship (since representatives of Thailand, Bali and other countries often work as massage therapists);
• availability of recommendations from previous places of work;
• responsible attitude towards fulfilling professional duties;
• communication skills;
• the ability to win over a client;
• ability to work in a team.

Financial plan

Further financial planning of the massage business is based on the following data:

How much does it cost to open a massage parlor?

Opening a massage salon will require investments to cover the following expenses:

Regular expenses

Costs of maintaining a massage parlor:

The main expense for running a massage business is labor costs.

Income

The calculation of the profitability of a massage parlor is based on the following data:

Calculation of performance indicators for a massage parlor business project:

Calendar plan

Key stages of implementing a massage parlor business project:

It will take about four months from the moment the idea of ​​a massage parlor is conceived until its implementation.

Risks and payback

Risks of a massage parlor business project:

The payback period for a massage salon business project will be about four months after its opening.

Of course, everyone is used to having to travel to work. Those. get up in the morning, get dressed, put on makeup, then go out into the street where a crowd of other such workers is moving. Is this normal? Of course, but some are still lucky in that they can work from the comfort of their own home. You had to choose the right profession, you might think...

But in fact, not only programmers can work remotely, as it might seem. People who are associated with any kind of creativity can work calmly at home, making sure that plans are followed and deadlines are not missed. Doctors and, especially, veterinarians can treat at home. Many masters who are involved in the field of beauty and health can open their own office at home. Although, if they have the opportunity, it is better for them to work at home, but not at home - at the client’s. Then you won’t have to wait for someone in the morning, since you will know in advance what, who and when ordered from you, and you won’t waste time, and you will have time to take care of your personal affairs. But massage masters, for example, are unlikely to bring a massage table to a client, unless he, of course, is a very high-flying bird to walk around apartments himself. You can go to this place, loading all your work belongings into the car. And you can invite others to your place. You have already set up a massage room at home, right?

If you're just thinking about it, you're already on the right track. After all, a massage parlor at home gives you some freedom of action and a little more income than working on the staff of a beauty salon. From now on, you will no longer have to give half of your earnings to the salon cash desk. Clients will no longer be distracted by extraneous services, manicurists and hairdressers will no longer, walking nearby, expressively look at their watches: they say, your time is up, give us the client. Massage is not so much a cosmetic procedure as a therapeutic one, so you can’t rush it. But it has to. And when coming to your home, the client will understand that for at least an hour nothing will distract them.

What will you need to open a massage parlor at home?

Firstly, the necessary work permits, licenses, diplomas, which, of course, the person who worked in the salon already has. You must take your diplomas with you - from now on they should find their place on your wall. Secondly, all these walls will need to be decorated in a certain way. When a client comes to you, he should not think that he has come to your living room or, God forbid, bedroom. Clients will be in a real massage room! There should be no desks or computer desks, wardrobes, stripped sofas, televisions, or other systems that create additional sounds and remind that this room is inhabited. When you decide to open a salon at home, you actually give up one room, because... Now you won’t be able to have lunch or watch TV in it; you work in it. Therefore, walls with ordinary wallpaper should be draped with silk or any other light fabric.

Heavy and thick curtains create a feeling of stuffiness and dustiness in the room. You should definitely hang blinds on the window so that, at the client’s first request, sunlight can be extremely limited. It’s also a good idea to install a stereo system - a massage with music will be much more enjoyable. You can prepare scented candles just in case, checking with the client if he would like you to light them.

What should you avoid?

There is no need to hang the so-called “Chinese wind” everywhere, ringing whenever there is a breath of draft. After just a few minutes, this melodic ringing will evoke the same associations as the buzzing of a drill. You should not get carried away with popular or heavy music. Instead, it is better to pay attention to the sounds of nature, jazz, blues or instrumental music (not classical!). You need to make sure that the colors chosen for decoration are not too bright or “acidic”. The colors should also not be tacky; geometric patterns should be avoided. The maximum that you can afford is a smooth flow of one soft color into another.

Of course, you need to have all the necessary equipment for massage on hand: a massage table, clean towels, volcanic stones, if these types of massages are chosen for home use. But the more you can offer your clients, the better.

Very useful video

Previously, it was believed that massage was the work of purely medical workers. However, today we are faced with services of this kind that are offered by private studios, salons and fitness centers. The popularity of this business is due to the fact that the barrier to entry into it is small. We will tell you in this article how to set up a massage parlor and how to open an establishment that will be in demand.

• Where to start opening a massage parlor?
• Requirements for a massage room
• How much can you earn
• How much money do you need to start a business?
• How to choose equipment
• What OKVED code must be specified for a massage parlor?
• What documents are needed to open
• Which tax system to choose for a massage parlor
• Do I need permission to open?
• Business technology

Massage can be different. The need to obtain a license from the Ministry of Health depends on its purpose. It is not required for all types of relaxing and cosmetic procedures. Medical massage and manual therapy require such specialized activity permits.

Where to start opening a massage parlor?

Service experts estimate that only about 30% of clients come for a massage for medical reasons. The rest prefer to do it for relaxation and for cosmetic purposes. Based on these studies, you can begin to select premises for rent. The majority of visitors will prefer a salon close to home, since no special skills or equipment are required for a relaxing massage. Only a few people will be ready to travel to any point in the city to see a specific specialist. It is better to open an office on the first floor of the building.

It is usually customary to assign each specialist a separate office. Only recently has it become popular to arrange couples massage sessions. They are in demand among married couples and women's companies. From an economic point of view, it is unprofitable to place more than 5 tables in one salon. If you have the funds, and, most importantly, specialists, then it is better to open several massage parlors in different areas of the city.

Below we will consider the requirements for any massage parlor, without which it will be difficult to start your own business.

Requirements for a massage room

During the massage, the client lies down on a special massage table. There are several types of them today. Almost all models are height adjustable. Some have headrests and armrests. The design may allow the headboard to be raised. Recently, tables with heated bases have appeared on the market. The procedure becomes more comfortable and enjoyable for them. This heating allows you to relax absolutely all muscles. The effectiveness of the procedure increases. This is not a massage requirement, but a very good addition.

The length of the couches is usually 2 m 10 cm, width 65 cm, and height 60-80 cm. Other devices that are smaller in size are used to massage different parts of the body.

Now let's figure out what you need to buy to open a massage parlor. In the table we consider the approximate costs that will make up the initial investment.

Another important point that needs to be taken into account for successful work is the staff. Often people go for a procedure not just to a salon, but to a specific specialist. The favor of clients depends on their skills and experience. A massage therapist's salary is a percentage of the cost of the sessions performed. Typically it accounts for 40% of revenue.

If you open such a small massage parlor, the costs will pay off within a few months. This is only possible when the specialists are fully loaded. To do this, you need to use all the methods of advertising and promotion that exist today.

How much can you earn

As a rule, the average profitability of massage parlors is slightly higher than 30%. In most cases, the initial capital investment is recouped within a year. With proper business organization, monthly profits can reach 150,000 rubles.

How much money do you need to start a business?

A little more than one million rubles will be needed to open a full-fledged massage parlor. Funds will be required:

• to pay for the rent of the premises and to carry out repairs therein;
• for registration and purchase of related material;
• for other unforeseen expenses.

How to choose equipment

In order for the business to function fully, it is necessary to purchase:

Special couches equipped with a lining made of foam rubber;
chairs for certain types of massage;
round rollers;
cabinets;
sofa and soft chairs;
table and TV for visitors.

What OKVED code must be specified for a massage parlor?

When registering, we simultaneously indicate in the submitted application two codes according to OKVED:
provision of services provided in beauty salons and hairdressing salons, code 93.02 corresponds to it;
activities related to the provision of services related to physical culture and health - code 93.04.

What documents are needed to open

To reduce the time for registration and collecting documents, it is best to open an individual entrepreneur. Individual entrepreneurs will need to provide a minimum package of documents. As for obtaining an additional license, it is not required. The exception is when the list of services includes medical massage and manual therapy.

Which tax system to choose for a massage parlor

To minimize the cost of paying taxes for a massage parlor, we choose a special system - a simplified system. It allows you to pay 6% of the revenue received. When providing documents on expenses incurred, you can pay a tax in the amount of 15% of net profit.

Do I need permission to open?

In addition to the state registration certificate, you will have to apply for permission from the fire inspection and sanitation department.

Business technology

For massage parlors, it is necessary not only to adapt their services to new current technologies, but they must also meet the requirements. Very popular:
preparatory and thermal procedures;
hydrotherapy and wraps;
massage of various types, etc.

More recently, massage services were provided only by medical institutions. But now beauty salons, massage studios, and fitness clubs also do this. Consider opening your own massage parlor. You will first need to draw up a business plan for a massage parlor, where all income and expenses will be calculated in detail. In this article we will look at how to open a massage parlor from scratch and give an example of a business plan with calculations.

Advantages and disadvantages of opening a massage parlor

Required documents

If you are just starting to do business, then registering as an individual entrepreneur without forming a legal entity is quite suitable. In addition to the registration itself, you need to obtain a number of permits: from the SES, fire service and other authorities. The table below presents the necessary documents for registration as an individual entrepreneur and a legal entity.

Sample list of documents:

• Contract of sale/lease of premises.
• Conclusion of the SES, sanitary passport.
• Agreement for deratization with disinfestation.
• Conclusion on fire safety.
• Garbage removal agreement.
• Presence of a book of reviews and suggestions on the premises.
• Documents for cash management services: KKM technical passport, KKM version passport, cashier-operator’s log, etc.

In the list of types of economic activities, select OKVED 93.04 (Physical training and recreational activities). This group includes: activities for the purpose of improving physical condition and providing comfort, for example the activities of Turkish baths, saunas and steam baths, solariums, spas with mineral springs, weight loss and weight loss salons, massage rooms, physical training centers, etc. Let's add a letter from the Federal Tax Service of the Russian Federation dated January 13, 2005 N 03-1-03/19/13 “On taxation of physical therapy services
« When providing health massage as part of physical culture and health activities (OKVED code 93.04), a license to provide medical activities is not required».

A license is required if you practice therapeutic massage.(Do not confuse massage and therapeutic massage! Physical education and health activities are aimed at working with healthy people, and therapeutic activities are aimed at working with patients. The first is controlled). Under current legislation, medical massage can only be performed by persons with secondary medical education. Even a doctor with a higher secondary education does not legally have the right to practice it. To do this, he must undergo advanced training at the center of medical workers and obtain a license. The license is issued by Roszdravnadzor and requires confirmation once every 5 years. Medical activities are registered under OKVED codes:

• 85.14 - Other health activities.
• 85.14.1 - Activities of nursing staff.

Licensing is not required when opening a massage parlor (93.04).

Master Class " Crisis in the massage services market«

In the video tutorial, Galina Love tells in the form of a presentation how to create a profitable business in massage services.

Business plan for a massage parlor: searching for premises

Before looking for a place for a future massage parlor, you need to decide on the group of clients that the business will target. If the client needs a massage for medical reasons, the location of the building/premises will not be particularly important. Practice has shown that people in this case are looking for a good specialist, even if he is far away.

But if the business is focused on clients who come to the massage parlor for pleasure, then the premises should be closer to residential areas or sports complexes.

Correlation of goals of massage parlor clients

To create maximum convenience for clients, the premises should be found on the ground floor. SES standards provide about 8 m² per person. The ideal option is to allocate a separate room for each massage therapist. But it is possible to organize the work of several (usually two) specialists in one room with an area of ​​approximately 12 m².

Nowadays, more and more often, two people (for example, couples, girlfriends) begin to come for a massage. Therefore, the demand for massage procedures for two people at the same time is increasing.

The calculation of the area of ​​the massage room is based on the number of employees plus the reception and administration. On average, a presentable salon will require 60-100 m². According to experts, it is not practical to open a massage parlor with more than five jobs. It is better for a beginner to open 2-3 small salons instead of one large one.

Approximate costs:

• Repair of the premises - 150,000 rubles (one-time payment);
• Monthly rent - 70,000 rubles.

Total - 220,000 rubles in the first month.

It is easier to open a massage room in existing sports institutions: sports clubs, bath complexes, beauty salons. Firstly: these organizations already have a sanitary and fire certificate. And secondly, in these complexes there is already a relatively steady traffic of visitors, some of whom will be interested in the services of a massage therapist.

At the first stage of the massage business, you don’t have to rent a massage room, but provide services to clients at their home or office. The challenge is creating a sustainable customer base.

Massage parlor business plan: equipment and repairs

The first task for a massage parlor is to equip it with a bathroom and a bath for relaxation. The floors and walls of the offices are covered with non-slip high-quality tiles from a well-known company. Instead of tiles, you can use washable wallpaper. Walls and floors will be treated weekly with special solutions.

In the medical equipment store you can buy:

• massage tables;
• couches - main (2-3) and portable (1), they are necessary when serving clients at home;
• sofa;
• reception desk;
• racks;
• cabinet for cosmetics (located directly in the massage room).

Visitors should be provided with clean towels. With 15 visitors per day, 20 clean towels are needed. It is advisable to purchase a washing machine in which they will be washed.

• Massage table - 8000 rubles/piece.
• Towels - 2000 rubles/20 pieces.
• Couch - 3500 rubles/piece.
• Washing machine - 9000 rubles
• Furniture - about 45,000 rubles.

Total: 67,500 rubles.

Recruitment

A very important factor in the success of this business is experienced staff. The business plan for a massage parlor includes the costs of finding and maintaining it. There are two possible work patterns for massage therapists in the salon:

1. Shift work - work of 2-3 foremen in shifts.
2. To order - only after the client’s individual order, the massage therapist comes to the office.

Finding a professional massage therapist is not easy. You can try to lure professionals from other salons. Another option: view advertisements on the Internet. It is usually not easy to immediately assess a candidate’s professionalism; to do this, it is necessary to collect information about reviews of his past clients.

The massage therapist's salary will be 30-50% of the total cost of the service. An experienced massage therapist serves 9 people per shift, a beginner - no more than four.

You will also need an administrator and an accountant with a salary of 10,000 rubles each. At first, you can perform their functions yourself, saving significantly on wages.

Calculation of salary expenses:

• The salary of an accountant and administrator is 20,000 rubles.
• The salary of massage therapists (4 people) is about 145,000 rubles at a rate of 40% of the cost of the service.
• Unforeseen expenses - 3000 rubles.

Total 168,000 rubles.

Search for clients

Word of mouth is the most effective way in this case. That is why, from the very beginning of your work, you need to pay close attention to the quality of services. In addition to advertising, a well-made sign will also help. Inexpensive additional means of finding clients - distributing flyers and leaflets, advertising at bus stops, in newspapers, on special boards. Advertising in the media is much more expensive and, in the case of this business, not very effective.

Payback of massage business

Let's try to determine the approximate return on business. In the first month of operation of the massage room, 5-8 visitors will come per day. In subsequent months - 7-10 people. Session time:

1. Classic massage - 20-60 minutes.
2. Relaxing standard massage - up to 1.5 hours.
3. Back massage - about 15-20 minutes.

The break between sessions is usually 0.5 hours. An office with 2 workstations and 3-4 specialists, when fully loaded, can serve up to 15 clients per day. Usually they reach such a flow after 3 months of continuous work.

Relaxation and anti-cellulite (especially) programs are in greatest demand (up to 70%) among clients. This must be taken into account when opening a massage parlor. Especially fashionable now: qigong, yoga, Thai techniques.

The profitability of massage business is 25-30%. Payback is usually achieved in a year, with a successful start - in a few months.

Directions for expansion and scaling

You can also expand your business into other areas. Three areas of business expansion:

1. Massage and cosmetology salon with an experienced cosmetologist.
2. Relaxation and recreation center with swimming pool and sauna.
3. SPA salon with various SPA treatments.

Assessment of the attractiveness of a business by the magazine website

Business profitability	(4 out of 5)	Business attractiveness 4.3
Project payback	(5 out of 5)
Ease of starting a business	(4 out of 5)
Massage business is a profitable business. Location is one of the key success factors. The second success factor is hospitality and quality of services, since it is through this that repeat sales can be made and a loyal customer base can be created. Business profitability is 25-30% and payback is ~3 months. Unlike a therapeutic massage parlor, setting up a simple massage parlor does not require a license.

How to open a massage parlor: studying the market + collecting documents for opening an individual entrepreneur + premises for an office + equipment and materials for a massage parlor + who to hire + advertising and marketing strategy + when the business will bring net profit.

Relatively recently, only a doctor had the right to perform a massage, because it was considered a medical procedure. Today, such a service can be seen everywhere - in beauty salons, fitness centers and even at seaside resorts. It is in demand, because who doesn’t dream of relaxing after a difficult workout or simply undergoing a procedure to lift their spirits?

If you are interested in this direction, then think about how to open a massage parlor, and our material will help you with this.

Prospects for opening a massage parlor

As with any endeavor, you will face challenges. It will be difficult to find good specialists, rent space to open an office, collect all the documents, etc. On the other hand, it is relatively inexpensive, and the business will pay off in 3-6 months.

In order not to make a mistake with your idea, study your competitors personally. If you are the first who decided to open this kind of salon, then get down to business immediately. Unfortunately, most cities, even small provinces, know about beauty salons and massage therapists, so you will most likely have to deal with competition.

Personally visit all the massage centers in the city, study the list of services, pricing policy, and interior features. Pay attention to what other salons do not have, what you can focus on to attract clients.

Try to provide as many services as possible - preventive back massage, anti-cellulite, cosmetology.

As a rule, the target audience of massage therapists is women from 20 to 55 years old. Experiment and always listen to the opinions of service consumers, this is the only way you can achieve success.

What documents are needed to register a massage business?

If the idea of ​​opening a massage parlor is your first steps in business, then be sure to register yourself as an individual entrepreneur at the nearest branch of the Tax Service of the Russian Federation (look for the address here - https://service.nalog.ru/addrno.do)

1. Copy of the passport.
2. Individual taxpayer number.
3. Application in form No. P20001. It can be downloaded from this link - https://www.nalog.ru/cdn/form/4162994.zip
4. Provide the original receipt for payment of the state fee in the amount of 800 rubles (this can be done online - https://service.nalog.ru/gp2.do)
5. Statement of desire to pay tax according to the UTII or simplified tax system. Without this application, you will be transferred to the general taxation system.

Now let’s delve a little deeper into the process itself, how to open a massage parlor. In your application for registration as an individual entrepreneur, you must indicate what kind of activity you plan to engage in. Your goal is to open a massage parlor for prevention - in OKVED this is code 93.04 “Physical and recreational activities.”

If you work using this code, then you do not need to obtain any license from the Ministry of Health.

When you plan to treat people with massage, in addition to a license from Roszdravnadzor (it is valid only for 5 years), you are required to find a specialist with at least a secondary medical education. In this case, the type of activity according to OKVED will be completely different - 85.14 “Other health protection activities.”

Renting premises or where to open your own massage parlor?

To answer this question, you first need to understand who your target audience is.

If you will do a massage solely for relaxation, then you need to rent a room in the city center. There should be a large number of people, and as many potential clients as possible should know about you.

In the event that you are going to open a massage parlor and receive people on the direction of a doctor, it doesn’t make much difference where you are located. People go to any part of the city to see a competent specialist. Ideally, try to find a location near a city clinic.

It is best to enter into an agreement with a fitness center and open your office on their territory. What will it give? Instructors or stylists will recommend you, especially if you give them a free and high-quality massage. Their regular visitors will eventually become yours too.

The rented premises must have an area of ​​20-30 sq.m. Of these, you will give 10 m2 to your massage therapist to receive clients, the rest will go to the reception area and the director’s office. It will be good if you have a utility room where you will wash towels, store detergents, oils and everything you need to open a massage room.

The approximate cost of renting a room of 20 m2 is 25,000 rubles. It is best to choose a room that has already been renovated. Then you won’t have to spend money on buying wallpaper, tiles, paint or hiring workers.

Don’t forget that you will definitely receive an inspection from the Fire Inspectorate and SES:

Without official permission from these two authorities, you will not be able to open an office.

Purchase of necessary equipment

Perhaps the biggest expense that is needed to open a massage room is the purchase of all the necessary equipment and materials for the work.

The massage therapist will need a couch, a rack for his tools, and a massage table. For the administrator's office, you will have to purchase a computer for work, a table and chairs.

The reception area should have an administration desk, a clothes hanger, and a comfortable sofa for the waiting room. If possible, buy a plasma TV for the reception area so that clients do not get bored while waiting in line.

№	Equipment	Quantity	Total price (RUB)
Total:			110,500 rubles
1.	A massage table	1	13 000
2.	Couch	1	5 000
3.	Rack for towels, oils, etc.	1	3 000
4.	Administration desk	1	20 000
5.	Sofa	1	9 000
6.	Table	1	5 000
7.	Chairs	5	10 000
8.	Washing machine	1	20 000
9.	Laptop	1	19 000
10.	Clothes hanger	1	3 500
11.	Stationery		1 000
12.	Cleaning equipment (broom, floor rags, mop)		2 000

In addition, to work as a massage therapist, you will need to purchase oils, scented candles, and towels for clients that need to be washed every time.

It is better to purchase everything you need in bulk, because the expense is high, especially if there are many clients in the massage room.

№	Consumables	Qty	Final price, rub.)
Total:			32,750 rubles
1.	Massage oil (volume 750 ml)	20	14 000
2.	Aroma candles	50	250
3.	Washing powder	30 kg	3 000
4.	Towels (bath or sauna size)	20	8 000
5.	Hand towels	10	4 000
6.	Products for cleaning and disinfecting premises	5	3 500

Who should I hire to work in a massage parlor?

Your main employee is the massage therapist. It is important that he has work experience or at least has a certificate of completed courses in this field of activity. Do not spare him a good salary, because the development of the business depends on his work and skill.

At first you will work in one shift of 8 hours. If the flow of clients increases, then hire another massage therapist and increase work hours.

You will also need a manager who will control the entire operation and be responsible for the marketing strategies of your massage parlor. But at first, a businessman should take on these responsibilities - this will help both save money and get to know his business better from the inside.

You can’t do without a friendly administrator who will receive clients at the reception.

You can hire an accountant part-time or work remotely. Employees can take turns cleaning the premises or you will have to hire a cleaner from a cleaning company.

How to open a massage parlor and tell about yourself?

Without advertising and a well-thought-out marketing strategy, no one will know about you. Seek help from someone who specializes in this area. For a certain fee, they will prepare a sign for you, a pillar, and order advertising in the media.

At first, give discounts and bonuses for your clients. For example, give a 10% discount for a referred client, and 20% for two visitors. You can print gift vouchers and sell them before the holidays. On the opening day of the massage parlor, host a small buffet and give clients balloons and calendars with your salon’s logo.

Be sure to print business cards with all contact information (telephone, office address, opening hours).

Massage room based in your apartment.

How to open your own business? Business idea
massage parlor.

Let's summarize: when will a massage room pay for itself?

Let's summarize: how much will it cost to open a massage room?

Initial expenses will be approximately 400,000 rubles. This amount is acceptable for new entrepreneurs, which makes the idea of ​​opening a massage parlor even more attractive.

Now let’s calculate how much income we will have and when the business will pay off:

1. For 1 wellness massage session lasting 20 minutes, salons charge a fee of about 1,500 rubles. For a relaxation massage that lasts an hour and a half, the fee will be 2 times higher. Let's take as a basis for calculation the lowest cost for massage services - 1,500 rubles.
2. At first, there will be 1 massage therapist working in the salon. During an 8-hour shift, he will have time to perform, on average, 5 regular massages. Revenue for 1 day of work at full capacity will be 7,500. For 1 month, with the condition that the salon will work 6 times a week, we will receive an income of 180,000 rubles.
3. The amount of monthly costs consists of the cost of rent, staff salaries and an advertising campaign. In general, it will be about 150,000 rubles.
4. With the right approach, advertising and well-selected personnel, you can fully recoup the costs of your business in 12-14 months.

We described all the nuances and secrets of how to open a massage parlor and make it a successful project.

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