How to open a fitness club from scratch. Gym business plan: cost of equipment and necessary documents. Business plan for a gym

Dear visitors, below is an example of a business plan for a fitness club with economic calculations, which you can safely take and adapt for your own needs. The document was compiled by economists with extensive experience in writing projects, and calculations were prepared in Excel format. Thanks to this, you can add your own numbers into the calculation and obtain economic indicators for your project.

Summary

Goal: organizing a fitness club in a new suburban village with a population of over 15 thousand people.

Objectives: organizing a fitness club that provides the opportunity to exercise in the gym, group exercise room, cardio zone, group weights and cross-training zone for the population of the village with an above-average income.

Project organizer

The launch of the fitness club will be carried out using credit resources and personal funds of the business founder - co-owner of a restaurant chain (5 establishments of different formats), who adheres to a sports lifestyle and lives in this cottage village.

Investments

The amount of funds required to open a fitness club is planned at 6,200 thousand rubles. The main expense items will be: renovation of the premises with the installation of shower cabins and air conditioning systems, as well as the purchase of sports equipment and equipment. In addition, it will be necessary to compensate for the losses of the first half of the year in the amount of 3,820 thousand rubles. The costs of purchasing working capital (consumables, products for a fitness bar, etc.) are insignificant.

Key cost items:

• Opening an LLC, bank account - 30,000 rubles.
• Security payment for renting premises - 360,000 rubles. (50% of the rental price).
• Redecoration with the organization of showers and saunas, air conditioners - 450,000 rubles.
• Registration of permits for a fitness club from Rospotrebnadzor, SES and other authorities - 100,000 rubles.
• Outdoor advertising (sign) - RUB 50,000.
• Purchase of equipment and equipment for gyms and a fitness bar - RUB 5,100,000.
• Working capital (consumables) - 60,000 rubles.
• Investment in advertising when opening a club - 40,000 rubles.

A fitness club opens on the third floor of a non-residential building located in the center of a country village. On the ground floor there is a restaurant and a bakery, retail stores of various types, on the second floor there is a village management company, a beauty salon and other retail and office premises.

Near the village where the fitness club will open, there are a number of small cottage villages with a smaller population. In general, there are no competitors for the project being opened within a 30-minute drive, so an additional flow of clients from nearby settlements is expected. All the main competitors of the business being opened (large and small fitness centers and clubs) are based within the city (40 minutes or more from the village).

Sources of financing

To open a fitness club, the founder’s own funds in the amount of 2,200 thousand rubles will be used. and 4000 thousand rubles. a commercial loan approved by the bank for a period of 5 years at 16% per annum secured by the founder’s commercial real estate (the premises of one of the restaurants). In order to cover start-up losses (the first 5 months), personal funds of the founder in the amount of 3,820 thousand rubles will be used.

Project payback

Taking into account the presented input data, the following indicators were calculated:

• IRR - 122% per annum;
• simple payback period - 22 months;
• discounted payback period - 24 months;
• NPV - 52,489,000 rubles;

Project Suppliers

Wholesale and retail enterprises of the city will be permanent suppliers of materials, food for the bar, etc. Responsibility for procurement will be assigned to the director - the founder of the business, and some of the necessary materials will be delivered by suppliers at their expense.

Equipment, furniture and appliances for the fitness club will be ordered from specialized sports, furniture and computer wholesale companies. About 50% of the purchased equipment is produced in the Russian Federation. The renovation of the fitness club premises will be carried out by a specialized construction company.

Service list

The fitness club will provide a wide range of services for various categories of the population of the village and the surrounding district. The price list for club clients will include the following items:

• Unlimited or time-limited access to the gym and group classes;
• Individual training under the guidance of an assigned trainer;
• Group classes for certain categories of clients at fixed hours: for pregnant women, children and teenagers, for a group of 60+, etc.;
• Providing solarium and fitness bar services, renting storage units for sportswear and shoes, renting bathrobes, etc.

At the reception desk it is planned to sell sporting goods: T-shirts, shower caps, creams for visiting the solarium, etc.

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Investment plan

The total investment in opening a fitness club will be 6,200 thousand rubles. Below is an itemized breakdown of expenses:

Preparation of the fitness club for opening will be carried out according to the approved schedule:

Service plan

A schematic floor plan for a fitness club is shown in the figure:

Upon entering the fitness club, clients will find themselves in the hall where the administrator’s desk is located. There is also a wardrobe for outerwear and a sales department where you can get advice on purchasing and renewing club cards.

Opposite the cloakroom there will be a fitness bar offering visitors drinks, protein and vitamin shakes, energy bars and other products. Behind the bar there is a separate room for staff to relax.

The following areas will be allocated for training:

• cardio (treadmills, exercise bikes, etc.);
• gym with dedicated cross-training area and free weights area;
• room for group classes.

According to SES standards, at least 5 sq.m. must be provided per fitness center visitor. area, i.e. At the same time, no more than 200-220 people can be in this room (minus the area of ​​auxiliary areas), which is a long-term target for this fitness club.

Equipment

The following professional sports equipment will be purchased for the cardio area: treadmills, exercise bikes and bicycle ergometers, elliptical trainers and spin bikes. The price for 1 unit of such simulators is from 50 to 450 thousand rubles. Also in this area, televisions with a diagonal of 132 cm will be installed. Thanks to a wholesale discount for a one-time purchase of equipment in large quantities, the average price for calculating the project will be 140 thousand rubles.

For the gym, block weight machines, benches and wall bars, free weight machines, barbells and bars, cross-fit machines, dumbbells, etc. will be purchased. The average price of 1 piece of equipment for the gym will be 45 thousand rubles.

Steps, yoga mats, balls and other equipment will be purchased for the group training room with an average price of about 1.5 thousand rubles per unit.

For installation in the locker room area, two vertical solariums will be purchased at a cost of 400 thousand rubles each. Equipment for each of the two saunas will cost 75 thousand rubles.

For the fitness bar, the following will be purchased: blenders, coffee maker, refrigerator, kettle, etc. with a total cost of no more than 100 thousand rubles.

Approximately 50% of the equipment will be made in Russia, the remaining 50% will be made in China, Italy, Finland and other countries.

Operating mode

Since the fitness club is opening in a country village with a population living here on a permanent basis, the operating hours will be set daily from 07.00 to 23.00. Peak periods of attendance are expected in the morning (yoga classes, training in the gym before work), as well as in the evening hours. During the daytime, the fitness club will be visited by housewives, as well as children and teenagers (as part of group classes specially provided for them).

The club’s working day will last 16 hours; to operate without interruptions, two shifts of employees will work, each 8 hours long.

Service process for fitness club visitors

The sale of cards will be carried out by employees of the sales department, whose responsibilities will include attracting customers, conducting tours of the fitness center, information support, etc.

The direct provision of services will be carried out by the club’s professional trainers, who will conduct both individual and group training with clients.

Controlling the entrance to the club, issuing towels, signing up for training, turning on the solarium, selling related products, answering questions from visitors, etc. - these responsibilities will be assigned to the club administrators. The premises will be cleaned by full-time cleaning specialists, and towels and bathrobes will be washed by a specialized laundry service.

The production process of the fitness club will consist of the following main parts:

1. Sale of cards with unlimited or fixed time for visiting the club.
2. Mandatory informing of clients in order to remind them about the time of registration for group and individual training (the responsibility of salon administrators).
3. Conducting strength, cardio and other types of training by professional trainers.
4. Acceptance of payment for the purchase or renewal of cards, additional services (solarium, individual training), possible purchase of drinks and food in the fitness bar, related products (responsibilities of the administrator and bartender).
5. Sign up for the next training sessions.

You can pay for the services provided either in cash or by credit card.

Cost of services and fixed costs

Considering the high share of salaries for coaches, administrators and sales managers, which will account for the bulk of fixed costs, the cost of providing sports services can be neglected. Payments for laundry, detergents for showers and toilets will be included in fixed costs.

The markup on drinks and food in the fitness bar will be about 150%, on goods at the reception desk - about 100%.

The fixed (salary) part of the payroll will be 645,000 rubles. per month. The bonus component (variable part) will be 37% of total revenue (from 1% for administrators and sales managers and up to 1.5% for coaching staff). Bonuses will depend on the trainers’ labor costs for conducting individual and group training and on the total revenue per work shift for administrators and sales managers.

In addition to the payroll, significant payments will be made for the rental of premises (1,200 sq.m.) - 720,000 rubles, security and utilities - 115,000 rubles. per month. Payment for outsourcing services (accounting) - 30,000 rubles, laundry services - 25,000 rubles, transportation costs - 10,000 rubles. Other costs (repair of equipment and sports equipment, detergents for showers and toilets, water for coolers, etc.) will amount to a total of 72,000 rubles.

The amount of income taxes (UST) will be calculated based on the amount of income minus expenses (15%).

Marketing plan

Competitive background

The fitness club will open in a new cottage village, where most of the cottages, townhouses and low-rise business and elite class apartment buildings have already been built. Within walking distance there are no competitors providing similar services. The only exception may be private gyms in cottages intended for use by family members.

However, partial competition for the fitness club will come from similar establishments within the city, next to which the cottage community is located, because Some of the population may prefer to play sports near their place of work or study, or choose establishments that offer access to a swimming pool.

It is assumed that the price level is slightly higher than the average prevailing among fitness centers and clubs that provide a similar list of services. The club will have extended opening hours (until 23.00) so that clients returning to the village from work late will have time to visit it.

Price policy

Prices for fitness club services are calculated at the city average. The following types of club cards will be offered for sale:

• Unlimited club membership for 3, 6 and 12 months.
• Day visit cards (until 17.00) for 3, 6 and 12 months;
• Evening visit cards (from 17.00 to 23.00) for 3,6 and 12 months;
• Children's and teenagers' cards for participation in specialized group training (like visiting sports sections) - for 1, 3, 6, 9 and 12 months;
• Introductory visits and guest cards valid for 1 day.

Planned sales shares by type of services provided:

• Unlimited club cards - 40%;
• Time-limited club cards - 30%;
• Individual training - 15%;
• Fitness bar services, sale of sports and other goods - 10%;
• Solarium, rental of cells, bathrobes, etc. - 5%.

The cost of an individual lesson with a trainer will range from 600 to 1000 rubles. The price of an unlimited annual card is 24,000 rubles, for 6 months - 13,200 rubles, for 3 months - 7,200 rubles. Time-limited cards will be 20-30% cheaper. Guest card (one-time visit) - 300 rubles. Discounts are provided for the purchase of cards for two or more family members (from 10 to 30%).

Individual lessons with a trainer - from 600 to 1200 per lesson (depending on the number of lessons purchased).

Planned sales volume

The fitness club will receive its main income from the sale of club cards. With a maximum possible number of simultaneous sports clients of 200 people and an annual average load of 30%, taking into account time periods during the day with low attendance, it is planned to serve about 300 clients per day (about 18 clients per hour). With an average visit by each client of 3 times a week, this gives an estimated indicator of the number of club cards sold in the amount of 3,000 pieces, which, with an average card price per month of 1,500 rubles, gives a planned revenue of 4,500 thousand rubles.

The average bill for additional services at the club (individual lessons with a trainer, shopping at the bar, renting cells, solarium, etc.) will be about 400 rubles per person. Provided that about 25-30% of visitors use additional services daily, this gives additional revenue in the amount of 300-360 thousand rubles. Thus, the planned revenue volume will be 4,800 thousand rubles per month.

The purchase of fitness club cards is seasonal. The dynamics of demand for the services of sports centers is presented in the graph:

The peak demand for fitness club services occurs in January-March, followed by a decline during the summer holidays and an increase in the autumn months.

Due to the lack of competitors within a 40-minute drive by road, as well as the high level of income of the population of the village, it is planned to reach a revenue figure of 40% of the target in the first month of operation. Next, it is planned to grow sales at a rate of 10% per month and reach the required sales volumes by the 10th month from the start of the fitness club.

The planned revenue volumes in the first 12 months of operation of the sports center are presented in the graph:

Analysis of the external and internal environment of the enterprise

In order to most accurately position the fitness club, a SWOT analysis was carried out.

Strengths:

• Experience in business, business connections and a positive credit history;
• Lack of fitness clubs within walking and automobile (30 min.) reach from the cottage village;
• The population of the village has a high level of income, where business and elite class housing has already been built or is still being built.

Weak sides:

• Lack of experience in the field of sports services;
• Competition from large chain and small fitness clubs in the city, where most of the population of the village works due to a wider range of services (visiting the pool, massage, cosmetic procedures, etc.);
• A limited number of potential clients of the club are residents of this cottage village (15,000 people at the moment) and the settlements closest to it.

Possible difficulties that the project may encounter:

• Possible organization of similar clubs within the district;
• Frequent changes of personnel (due to the time spent traveling from the city to the cottage community).

Opportunities for project development

• Expanding the number of services through the installation of new equipment and the development of new training techniques;
• Increasing the potential customer base through the commissioning of new cottages and low-rise buildings.

Customer Attraction Strategy

Placing a sign on the main administrative and commercial building in the village will act as the main type of outdoor advertising. Promoters will distribute leaflets with special offers. Discounts will be available on an ongoing basis for the purchase of family cards.

The club director, administrators and sales managers will organize the attraction of customers on social networks. The main emphasis in the club's work will be on the quality of service provision, because... It is the effect of “word of mouth” within the village and its environs that can provide an additional influx of customers.

Organizational plan

Choosing a form of business organization and taxation system

To open a club, the project initiator plans to organize a Limited Liability Company. Of the possible taxation options, the UST scheme (15%) was chosen, because The company plans to have significant expenses for rent and payroll.

Staff structure

The number of staff at the fitness club (including the director) will be 34 staff units.

During an 8-hour shift (morning or evening), 4 trainers, 1 sales manager, 1 administrator and 1 cleaning specialist will provide services. Another 2 trainers, 1 administrator, 1 sales manager and 1 cleaning specialist will act as shift personnel during weekends and employee vacations.

The staff composition of the fitness club is shown in the table:

Hierarchy of subordination within the staffing table of a fitness club:

Financial plan

Prerequisites

When calculating the payback of a fitness club, the following assumptions were taken into account:

Annual inflation - 10% per annum;

Income tax - 15% of the amount of income minus expenses (STS);

Deductions from payroll - 34.2%.

Sources of financing

The costs of opening a fitness club will be covered by the personal funds of the founder, as well as a commercial loan issued by the bank at 16% per annum for 5 years, secured by real estate (restaurant building). The loan will be repaid in equal payments once a month.

52,489,000 rubles;

The calculation was made for a period of 10 years with annual inflation rates of 10% per annum.

The break-even point will be reached in the 6th month of operation of the fitness club; losses before this date (about RUB 3,820,000) will be compensated by the personal savings of the business owner.

Risk analysis

The project's payback and profitability indicators are attractive both for potential investors and for applying for bank loans.

Possible project risks:

• A fall in household income means a possible failure of fitness center services. The influence of this factor is reduced due to the club’s location on the territory of a new cottage village with predominantly business and elite class housing.
• Personnel rotation - since the coaching staff will need to travel to the cottage community (about 40 minutes from the city limits) on an ongoing basis, there is a risk of losing some qualified personnel. To reduce this risk, it is planned to retain employees through a high level of bonuses and official registration as staff.

conclusions

The considered example of a business plan for opening a fitness club with calculations is attractive due to its quick return on investment and short period of time to reach the break-even point. Thanks to this, the project can quickly attract a potential investor.

♦ Capital investments – 1,300,000 rubles
♦ Payback – 1.5 years

There are more and more people who lead a healthy lifestyle, watch their diet, and play sports. That is why the question how to open a gym, is more relevant today than ever.

A gym with sports equipment and exercise equipment can be turned into a profitable business, despite the high level of competition.

Of course, the start-up costs of a gym will probably be unaffordable for people with low incomes, but if everything is done correctly, you can get by with the minimum start-up capital that is possible in this area.

Starting a business from scratch is sometimes not easy. And owning a gym is no exception to this rule.

You will have to solve many problems, overcome obstacles, spend enough money until the sports club begins to bring you a decent profit.

You will find answers to the most important questions in this article.

Benefits of opening a gym

Many businessmen do not want to get involved with the service sector, and directly with opening a gym, because they simply do not know all the advantages of this type of business.

But at the same time, this startup really has a lot of advantages:

1. You need to spend much less money on its implementation than, for example, if you take it, which offers a more expanded range of services.
2. Owning a gym is beneficial not only in terms of good profits, but also because you can take care of your health and figure by working out here yourself.
3. No matter how serious the competition in this sector is, you can always create competitive advantages in order to get the maximum number of customers.
4. In every city there are enough people who are ready to save on anything, just not on their appearance.
   They would rather eat less or dress more simply, but they will not give up going to the gym, so you will not be left without clients.
5. Owning a gym is much more prestigious than, for example, a second-hand store, and this is a very noble cause - you care about the health and beauty of the population of your city.
6. Launching a startup provides the opportunity to reduce initial costs, so you can meet the minimum capital for this business.
7. A gym can bring good profits to its owner.
   The main thing is to run your business correctly, constantly improving your business and coming up with new ways to attract customers.

Disadvantages of Owning a Gym

Alas, opening a gym from scratch also has its drawbacks, knowledge of which will help you avoid the most common mistakes of novice businessmen.

Here are the most obvious disadvantages of this type of business:

1. Long payback period for a sports club.
   Some businessmen think that it only costs open your own gym how next month they will already receive the highest incomes.
   You shouldn’t be led by these misconceptions; you can consider yourself lucky if you managed to pay for the gym within a year of work.
2. You need to work hard to form a client base, because even in small towns there are gyms, but the number of sports clubs in big cities is in the dozens and you will have to work hard to stand out among them.
3. This business has too many components of success and the lack of one can lead to collapse.
   It won’t work if you hire good trainers but skimp on the equipment, or you find a great facility, but it’s located on the outskirts of the city where no one can get to, etc.

Marketing features of opening a gym

You need to constantly promote your sports club in order to form a client base as quickly as possible and recoup the initial costs.

First of all, you should take care of creating competitive advantages and advertising the gym.

Competitive advantages

Today, in every locality there are so many sports clubs, gyms, specialized classes (yoga, dance, strip-plastic, etc.) that finding your niche is sometimes difficult for those who start a business from scratch.

You will succeed if you develop competitive advantages in advance that will allow you not to be afraid of the owners of other gyms.

You can attract clients:

1. By hiring highly qualified, specially educated trainers and polite administrators who are well versed in what they do.
   Even the mood of the clients depends on how well the cleaners do their job.
   You shouldn’t skimp on gym staff, so as not to regret later about wasted money.
2. By developing a loyalty program and a system of discounts for those customers who remain loyal to you for a long time.
   They should feel special treatment towards themselves.
3. Offering a wide range of services: training for various muscle groups, personal and group training, etc.
4. Listening to the wishes of customers.
   Keep a special journal in which your visitors can write down what they think needs to be changed or improved in your gym.
   It’s clear that you don’t need to run right away and fix everything, but at least you can understand the mood of your clients.
5. Adhering to a reasonable pricing policy.
   According to recent surveys, there are just not enough gyms on the market with a good level of service for people with average incomes, so opening inexpensive establishments today is profitable.
6. Selling soft drinks, nutritional supplements, sportswear, CDs and books with training programs, etc.

Gym Advertising

A recently opened gym is an establishment that needs advertising.

The population of your city, even before you start working, should know that a new gym has opened, which is wonderfully equipped, has highly qualified trainers, provides services at an affordable cost, etc.

• by ordering several commercials on local radio and television;
• distributing leaflets in crowded areas;
• by purchasing advertising space on big boards, banners, stands, bulletin boards;
• by paying for several advertising articles in print media and online resources about your gym;
• by creating a website with complete information about the specialists working for you, about the services, their cost, etc.;
• finding access to the city forum and social networks to talk about what a good gym will soon open or has already opened;
• planning a grand opening with competitions, entertainment, season ticket drawings, etc.

Calendar plan for opening a gym

Even if you want to get your gym up and running as quickly as possible, you should stick to all the steps. Excessive haste can lead to the fact that the initial costs will increase even more, because something will have to be redone.

The optimal period for opening a gym is 5–6 months.

Stage	Jan.	Feb.	March	Apr.	May	June	July
Registering a business and obtaining permits
Renting premises and repairs
Purchase of equipment for training. hall
Purchasing furniture and other furnishings
Recruitment
Advertising company
Opening of the gym

Stages of opening a gym

Registration procedure

Owners of gyms just need to register as an individual entrepreneur and choose the simplest form of taxation, UTII.

Think in advance which OKVED codes you will mark so that you don’t have to re-issue documents later if you decide to expand the range of services provided by your gym.

It is imperative to obtain permission to operate the premises from the fire service and Rospotrebnadzor.

Since your employees will have direct contact with customers, they must have health certificates.

Place

Before looking for a specific location to open a gym, you should decide in which area you want to open your business.

It is best to choose between densely populated residential areas or a business center, because most gym clients buy a membership at a sports club that is located 10–15 minutes from their home or work.

P.S. Consider the fact that the cost per square meter in the center is much higher than in residential areas.

Room

The gym premises must meet the following requirements:

• have high ceilings (at least 3.5 meters), because otherwise your clients simply won’t have enough air;
• be large enough, at least 120–150 sq. m., expect that you need to allocate at least 5 sq. m. for one simulator. + service premises + bathrooms and showers + changing rooms + reception area;
• have a water supply, sewerage, ventilation, central heating system;
• is located on the ground floor, because if you are located higher, the offices located below you simply will not be able to work;
• have parking in front of the building, because many gym clients drive their own cars.

Equipment

Equipment costs will make up the majority of your startup capital.

Decide for yourself what kind of exercise equipment you will install, but remember that the client must find equipment for both strength training and cardio in your gym.

The minimum set of sports equipment should be as follows:

Expense item	Qty.	Cost, rub.)	Amount (rub.)
		Total:	470,000 rub.
Treadmill	2	100 000	200 000
Exercise bikes	2	40 000	80 000
Complex exercise machines with counterweights	2	50 000	100 000
Barbell with a set of weights and a bench	1	30 000	30 000
Benches for the press and other muscle groups	3	9 000	27 000
Swedish wall	5	3000	15 000
Dumbbells, jump ropes, expanders			18 000

To finally equip your gym, you will also need:

Expense item	Amount of expenses (in rub.)
Total:	600,000 rub.
Ventilation system and air conditioners	200 000
Music Center	30 000
Computers and other office equipment	100 000
Plumbing	60 000
Lockers and benches in locker rooms	30 000
Furniture for the reception area	25 000
Refrigerator for sold drinks	15 000
Office furniture for office premises	40 000
Other	100 000

Staff

The number of trainers and other staff at your gym depends on its size and operating hours.

Assuming that the gym has an area of ​​150 square meters. and you want him to work seven days a week, then you will need to hire:

How much does it cost to open a gym?

It is difficult to answer the question unambiguously how much does it cost to open a gym, because the amount of starting capital is influenced by numerous factors.

We offer for viewing a real example of a successful gym opening:

In addition, there are expense items on which you can save, and there are those that you should not try to reduce.

How you can save money when opening a gym

The desire to save money on opening a gym from scratch is quite understandable.

Moreover, there are expense items that can be reduced without damaging your business:

1. Interior of the room and finishing materials.
   Of course, any room associated with the service sector should have a pleasant interior and be liked by clients, but for visitors to the gym it is not very important how expensive finishing materials you use, and how talented a designer will conjure up the interior.
   People come to the gym to work on their body, and not to look at paintings and other trinkets; an interior overloaded with details will only distract them.
2. The trainers themselves.
   Yes, you can save money on this seemingly most important component of the gym.
   Firstly, you can buy used exercise equipment, not new ones. The main thing is that they are in good condition. Secondly, the brand is not as important to your customers as the effectiveness of the simulator, so it is quite possible to choose cheaper brands.
   Thirdly, if you purchase exercise equipment from one supplier, you will be able to request a wholesale price, a discount, and even the opportunity to purchase equipment on lease.
3. Furniture.
   The gym itself does not require a lot of furniture: just enough benches or chairs so that your clients can rest before the next approach to the machine.
   Furniture is mainly needed for the reception area, office rooms and locker rooms.
   You can buy something inexpensive, but looking pretty decent.

What you shouldn't save on when opening a gym

There are gym costs that you won't be able to cut without hurting your business.

These include:

1. Ventilation system.
   In the gym, people sweat a lot, so the aroma in the room is not very pleasant.
   If you save on hoods and air conditioners, you will lose all your customers, because they will not be able to stay in a room for a long time where such unpleasant odors are in the air.
   Showers and changing rooms should also be equipped with a good ventilation system, again so that there are no unpleasant odors and fungus does not grow here.
2. Staff.
   We have already talked about how important it is to hire good trainers, administrators and cleaners to ensure that the gym runs flawlessly.
   It is especially important to get good trainers that clients trust.
   Good specialists, naturally, will not work for pennies in your gym.
3. Showers.
   Some gym owners who are just starting out in business believe that it is not at all necessary to spend money on arranging showers, because clients can wash themselves at home.
   You should not repeat their mistakes, as this will significantly reduce the number of your clients, for example, no one will come to you early in the morning to practice before work.

Cost table for opening a gym

Download a ready-made business plan for a gym with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

Table of monthly gym maintenance costs

In addition to the cost of opening a gym, you will have monthly expenses.

When forming start-up capital, you should include in it the amount of these monthly expenses, taking into account the fact that for the first 2-3 months you will work at a loss.

How much can you earn by opening a gym?

The main source of income for gyms is the sale of memberships.

In order for your business to develop successfully, you should sell at least 60 subscriptions per month, gradually increasing your sales turnover.

You can find other sources of income:

By putting the sale of subscriptions and other services on stream, you can receive a net monthly profit from your gym of over 100,000 rubles, which means you can return your initial investment in a year and a half.

Of course, these are not all the calculations you need, if you are wondering how to open a gym. You will have to think through many nuances, but if you have a desire to open a sports club, then you definitely need to implement it.

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Opening a gym is associated with high costs, but with good planning it can become profitable as early as the end of the third year. A well-drafted business plan for a gym will help you determine costs and calculate its profitability.

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Services

When opening a gym from scratch, the first thing you need to do is meet the needs of its future visitors.

Most people go to the gym to:

• cardio training;
• strength training.

Considering that they come to the gym unprepared, it is necessary to provide the services of a qualified trainer who will draw up a training program.

If there is free space, you can open an additional gymnasium where you can organize classes:

• yoga;
• Pilates;
• dancing;
• fitness.

Relevance

The relevance of the business is determined by:

• desire to lead a healthy lifestyle;
• the need for a beautiful figure;
• the lack of similar centers in residential areas;
• relatively quick return on business.

Advantages and disadvantages of opening a gym

Market description and analysis

Almost every major city has gyms. This is due to the population’s needs for self-care and health.

1. Moscow. The market for fitness services is highly developed and is in steady demand among the population.
2. Saint Petersburg. The market here is quite developed, but the leadership still remains with the capital.
3. Million cities. The market is relatively underdeveloped, but is gaining momentum, and there are opportunities to develop your own business.
4. Other cities of Russia. The market is very poorly developed or not developed at all.

According to data from major sociological services, the opening of gyms in small towns is considered promising. Provided that the market is not overcrowded with competitors' offers.

Today, large fitness networks are represented in metropolitan regions, but they are beginning to expand.

Thus, the following entered the regions:

• X-FIT;
• Fitness area;
• Hammer;
• Fit-Studio.

The target audience

As a rule, people go to the gym:

• from 15 to 50 years;
• women who want to lose weight;
• men who want to shape their figure;
• to maintain physical tone;
• office workers suffering from physical inactivity;
• those who want to strengthen the heart muscle (cardio training).

They choose a gym based on the following principles:

• proximity to home;
• proximity to work.

Therefore, when calculating the target audience, the location of the fitness center is taken as a basis.

To calculate the audience you need:

1. Determine the range of action on the map. A point is placed in the center of the proposed location and a radius of 2 km is outlined. There are potential visitors in houses and offices located in this section.
2. Define competition. If there is a competitor's gym within your intended radius, it is recommended that you choose a different location. It is advisable to be further from your competitor than the border on the map.
3. Study the needs of the intended audience for gym services. Perhaps there is an open area for workout in this area, which is popular among residents and you can attract them to a paid gym only in winter.

Competitive advantages

The competitive advantages of a gym can be:

1. Flexible pricing policy. A gym can start selling wholesale memberships for a year at a monthly price of 10 months. This move will increase the loyalty of regular visitors.
2. Flexible class schedule. A person is free to choose his own schedule of classes (time, day). If he is limited only by the calendar month and the number of training sessions, he will be able to customize his schedule himself. This approach will attract those who want to control their workouts on their own. The coach is free to set the training time based on his schedule.
3. Possibility of replacement. You can attract additional visitors by allowing one visitor to be replaced by another. At the same time, the number of classes per month is limited, so you won’t be able to go with one subscription every day.
4. Equipment. Most visitors will prefer to work on modern equipment.
5. Strong coach. By attracting a strong trainer, preferably a media person, people will come to the gym who want to get to know him or participate in bodybuilding competitions.
6. Personal approach to classes. The task of a trainer is to motivate to exercise correctly and to find a personal approach to each person. People are more willing to return to the gym with good motivation and interaction with the trainer.

Advertising campaign

When drawing up a business plan for a gym, it is necessary to provide for the costs of an advertising campaign.

• external;
• internal.

External advertising

To attract their attention use:

• outdoor advertising;
• design of the gym facade;
• email newsletter;
• distribution of booklets and flyers.

Internal advertising

Inside the hall you can place:

• motivational posters;
• leaflets;
• branded products;
• someone else's advertising.

Step-by-step instructions for opening a gym

To open a gym, it is not necessary to contact specialized companies, just follow the instructions:

1. Create a business plan.
2. Create a schedule for opening.
3. Make a financial plan.
4. Attract investment (bank, borrower, investor).
5. Decide on the form of business ownership (Individual Entrepreneur, Company).
6. Buy/rent premises.
7. Equip the room.
8. Get approval from the inspection authorities (Rospotrebnadzor, fire department, etc.).
9. Hire staff.
10. Launch an advertising campaign.
11. Open a gym.

Documentation

You can open your own gym in the status of an individual entrepreneur or a company (joint stock, limited liability).

The codes of the All-Russian Classifier of Types of Economic Activities (OKVED) are suitable for the operation of the gym:

• 85.51 Individual lessons with trainers and teachers;
• 93.11. Operation of sports facilities;
• 93.13 Activities of fitness centers.

If necessary, you can choose one code, or you can choose all. The more codes, the higher the tax base. Entrepreneurs often prefer to write an application to pay 6% of income (simplified taxation).

Vyacheslav Khokhryakov tells how to register an individual entrepreneur on your own.

Also, to open a gym, you will need to enter into agreements with Rospotrebnadzor for services:

• air conditioners;
• fans;
• Housing Office;
• recycling light bulbs.

Before opening you will need to obtain permissions:

• at the fire department;
• in sanitary and epidemiological services;
• from the local property management authority.

Room and design

To operate a fitness center successfully, you need a large room with an area of ​​at least 100 square meters. m. The best option is to buy. Renting such premises can be more expensive than purchasing, especially considering the need for its equipment.

In addition to the main hall, the room should be equipped with:

• locker room;
• showers;
• visitor reception area.

Often in gyms they also install:

• sauna;
• pool;
• sports bar.

Basic requirements for the premises:

• good ventilation;
• the ability to control the temperature (17-19 degrees in the hall, 21-26 in the locker room);
• air humidity 40-60%.

The room for the hall must comply with SNiP standards:

• 2.04-05-91;
• 2.08.02.89;
• 11-12-77;
• 23-05-95;
• 2.04.01-85.

In addition to technical requirements, aesthetic requirements are imposed on the premises. The gym with exercise equipment should be spacious and equipped with mirrors.

• receiving visitors;
• cardio training;
• strength training;
• fitness.

The reception or visitor reception area should be equipped with a desk for the administrator and a soft seating area for visitors to the hall.

Equipment and inventory

The success of a gym directly depends on the equipment installed in it. If the gym is equipped with old exercise equipment, it will be difficult to attract visitors willing to pay money.

For those who come to the gym for cardio training, you need to put in:

• treadmill;
• exercise bike;
• stepper;
• elliptical trainer.

For strength exercises you will need:

• rods (minimum 3);
• squat racks;
• a set of dumbbells (from 2 to 25 kg in increments of 1.5 kg);
• bench press;
• press bench;
• inclined bench.

Also, visitors will need auxiliary equipment:

• deadlift belt;
• wrist bandages;
• weights.

In addition, separate muscle trainers are purchased for the gym:

• press;
• biceps;
• triceps;
• backs;
• breasts

Often they put in the hall:

• Swedish wall;
• punching bag.

For sports activities you will additionally need to buy:

• fitness ball;
• fitness mats;
• mats;
• jump ropes;
• gymnastic ribbon;
• expanders.

You can save on the purchase of equipment if you purchase it from a bankrupt fitness club.

Staff

To ensure the operation of the gym, the following employees are needed:

• director;
• administrator;
• trainer;
• security guard;
• cleaning woman.

For trainers, it is necessary to provide a sliding schedule, which will ensure the constant presence of one or two specialists in the gym. To reduce the cost of their salaries, you can set a salary portion and a percentage of personal training. He will be motivated and will try to keep clients in the room. However, personal training should not be provided for free.

According to legal requirements, sports club employees must have:

• medical books;
• certificates and permission to teach fitness.

Financial plan

The financial plan for opening a gym includes the following costs:

• initial;
• regular.

How much does it cost to open a gym?

The cost of opening a gym is calculated based on the planned costs of its operation. In order to calculate how much it costs to open at the first stage, consider the option of purchasing a premises. Renting may not be practical due to its high cost.

At the first stage, to open a gym you will need to spend at least 7 million rubles on premises and equipment.

Regular expenses

Regular costs include:

• employee salaries;
• public utilities;
• advertising.

Estimated monthly labor costs:

To reduce costs, the position of director can be retained.

Costs for utilities, security, purchase of goods for a sports bar:

Income

The fitness center is usually open without weekends and holidays, so it is recommended that employees have a flexible schedule.

To determine the profitability of a business, the following parameters are taken as a basis:

• the cost of a monthly gym membership is 2,000 rubles;
• fitness subscription cost: 1,500 rubles;
• gym visitors per month - 80;
• visitors to fitness classes per month - 40;
• one-hour subscription - 150 rubles;
• 30 such subscriptions are sold per month;
• The sports bar's monthly revenue is 300,000 rubles.

Calendar plan

Risks and payback

The main risks of opening are the lack of clients. Therefore, before launching a gym, it is important to assess the intended target audience and its ability to pay.

If we take the above financial parameters:

• monthly profit of the hall - 159,500 rubles;
• The annual profit of the hall is 1,914,000 rubles.

With such a profit, you can cover all initial expenses by the end of the third year. If the hall gains popularity - sooner.

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Flyer Volume letters

In this material:

A business plan for a fitness club, an example with calculations of which will be given below, is designed for an initial investment of about 2 million rubles.

This will be a full-fledged hall with several rooms, which will offer clients a dozen different services. The estimated payback of the project is less than 2 years. To create your own ready-made business plan, for which a fitness club provides a large list of services, use the template in Appendix No. 1.
Appendix No. 1. Sample business plan for a fitness club.

Carrying out analysis

Potential clients of the establishment will be young men and women aged 18 to 35 years. With the right approach, the age range can be expanded. For example, there may be children's fitness groups, and men over 50 also visit the gym. In aerobics and yoga groups, a good trainer can conduct classes for women who are over 50 years old. It is precisely these age categories that lack sports facilities. All clients are middle-income people.

The competitors are well-promoted clubs, the presence of which is known to everyone in the area where the project is supposed to operate. You can win competition with them due to professional staff and lower cost of services.

Please note that family fitness services are available. Such services are not very developed, so you can be the first. At the same time, not one client is attracted to the hall, but several.

The emphasis in the project is on providing gym services, which is in greatest demand among potential clients.

The club will be open daily from 9:00 to 21:00, which is 84 hours a week. The club’s attendance does not depend much on the season, but in the summer there are fewer clients, and the attendance is worse in December.

Club premises

Before opening a fitness club, you need to decide on the premises. You need to choose a room for a gym on the basis that there should be at least 6 m² for each client of the gym, and at least 2-3 m² for each client of the gym. The premises must be commercial; you can choose it either in the city center or in a residential area. The lease agreement must be concluded for a period of 3-5 years.

The area of ​​the room can be calculated. The calculation is based on the fact that fitness groups will have an average of 15 people. They will need a room of 30-45 m². The gym will accommodate 15 people at a time, requiring 90 m². Two locker rooms - men's and women's - should be 25 m² each, and the reception and corridors will take another 50 m². The total area of ​​the fitness club is 220-235 m².

If the level of gym attendance is expected to be higher, for example, 25-30 people, then the area of ​​the premises will increase to 280-315 m².

Calculation of expected income

It is necessary to include a calculation of the expected income in the finished business plan, for which the fitness club will provide the following services:

• gym 84 hours a week;
• aerobics and step aerobics (7 groups) - 20 hours per week;
• strength training in the fitness room (5 groups) - 10 hours per week;
• yoga (5 groups) - 10 hours per week;
• dance classes (5 groups) - 15 hours per week.

Exercises in the fitness room are mainly carried out in the afternoon. In the morning, these groups are poorly filled, but this time can also be used. It is popular among housewives and office workers who exercise before work or during a break.

150 people per month will be able to visit the gym. The average cost of a monthly subscription is 1.5 tr. The average occupancy of each group in the fitness room is 10 people. Taking into account all groups, and there are 22 of them, the expected number of visitors is 22x10=220 people. The cost of the subscription is 2 tr.

Total expected income is:

• from the gym - 1.5×150=225 rubles;
• from the fitness room -2×220=440 rub.

The total expected income is 665 tr.

Estimated Costs

The rented premises require renovation before opening the fitness club. Repair work includes:

• bringing the halls into proper shape;
• installation of mirrors in the halls;
• providing adequate lighting;
• installation of showers and air conditioners.

For furniture you need to provide another 70 thousand rubles, for which you will have to buy:

• table;
• chairs;
• benches;
• reception desk;
• chairs for visitors;
• lockers in the locker room.

Equipment you will have to purchase:

• musical centers - 2 pcs.;
• laptop - 1 pc.;
• printer - 1 pc.;
• cash register - 1 pc.;
• refrigerator - 1 pc.

This will still require 75 tr. Personnel must include:

• administrators - 2 people;
• trainers in the gym - 3 people;
• trainers in the fitness room - 4 people;
• cleaning lady - 1 person.

Total 10 people. Their wages are uneven, depending on attendance, but you need to expect that the wage fund will be 300-330 tr. Additionally, you need to provide for the costs of providing the Internet, installing furniture and equipment, and ordering branded clothing. You will have to spend another 65 thousand rubles on this.

The total costs for starting the project will be as follows:

• rental of premises for 2 months - 200 rubles;
• renovation and equipment of the premises - 1 million rubles;
• equipment - 900 TR;
• furniture - 60 rubles;
• equipment - 75 rubles;
• additional expenses - 65 tr.

The total initial amount is 2.3 million rubles.

The fitness club will incur the following expenses monthly:

• Payroll - 320 tr;
• rent - 100 rubles;
• utilities - 30 tr;
• costs for water, towels, etc. — 20 t.r.;
• unforeseen expenses - 10 tr.

In total, you need to spend 480 thousand rubles per month. The monthly profit of the enterprise before taxes is 665-480 = 185 tr.

Advertising of services provided

The income of the gym does not depend on the simulators and not on the qualifications of the coaching staff, which must be at the required level, but on the level of promotion of the project.

If the project is not promoted, does not invest in advertising and does not create a system for attracting clients, it will not bring good profits and may close.

For a small enterprise, advertising on television and radio will be ineffective and very costly. Use Internet promotion, create a club website and business pages on social networks. For each type of service offered, create a sales page. Once all this is ready, order flyers and leaflets that would encourage potential clients to go to these pages of the site where the sales text works.

This approach allows you to effectively spend your advertising budget. Setting up various metrics allows you to control which advertising channel is effective and which it is better to stop spending money on. If you spend money only on banners and flyers, the effectiveness of such promotion is very low. At the same time, it is unknown what was done well and what was not.

It is recommended not to skimp on renovating the premises. It is very important for clients what kind of room it is, how clean and comfortable it is. Invite experienced trainers to the fitness room. If in the gym clients are attracted by the equipment, then in yoga or aerobics groups clients stay only due to the qualified work of the trainer. The longer they stay there, the more regular customers there will be and the more stable the enterprise’s income.

To generate additional profit, set up the sale of sports nutrition and clothing in the club. Their sale can bring the project additional profit of 120-250 tr. As soon as one project is ready, use a ready-made business plan, according to which the fitness club is already successfully operating, and proceed to open the next club. This scaling will allow us to create a network soon.

Order a business plan

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Working out in the gym, as part of a healthy lifestyle, is gaining more and more popularity. And this is not surprising. To visit the gym, you don’t need to look at what the weather is like outside the window; you can just take your sports uniform and go to training.We are interested in how to open a gym from scratch. Therefore, let’s take a closer look at this business.

Drawing up a business plan

Before you start your business, you need to have a ready-made gym business plan. It should include the main types of expenses. For example:

• costs for renting premises from 20 to 50 thousand rubles/month;
• staff salary 80 thousand rubles/month;
• advertising funds 10-20 thousand rubles/month;
• capital for the purchase of simulators 200-300 thousand rubles;
• current expenses. This may include unexpected costs, for example, repairing a broken pipe or other unforeseen expenses of 10-15 thousand rubles / month;
• payment of utility bills 15-25 thousand rubles/month
• payment of taxes and fees depending on the form of ownership.

Accordingly, the minimum expenses will be 135 thousand rubles/month, plus money for the purchase of exercise equipment and payment of taxes.Since in the example considered, our operating expenses are 135 thousand rubles/month, respectively, with a subscription cost of 1.5 thousand rubles, we need to attract 90 people to break even. To make a profit, naturally, there must be more clients. After all, we need to not only cover expenses, but also make a profit and recoup the money spent on equipment. It's worth thinking about a good strategy to attract more customers.

Selection of premises

When choosing a room for your future gym, you need to proceed from the correct ratio of price and location. To run a successful business, it is not necessary to have premises in the city center. It is enough that it is located in places with high traffic of people. This could be near metro stations or near a university. Opening a gym in a residential area will also be quite successful, since it is convenient for people to go to workouts close to home.

The size of the future hall should be at least 100 square meters. m. With a smaller area, it will be difficult to provide for the presence of all the necessary premises - locker rooms, showers, toilets and a training room of normal size. In general, when deciding on the area of ​​the future premises, it is worth proceeding from the considerations that a minimum of 2 sq.m. is required for each potential client. Actually, you should understand that with a room size of 100 sq.m, 50 people can comfortably live in it, and 100 people in a room of 200 sq.m. Therefore, when selecting premises, you need to take into account the number of desired clients.

Main training areas should have good ventilation to avoid stuffiness and high humidity. The presence of air conditioning is also very desirable, otherwise in the summer the flow of customers will be greatly reduced.

Showers are required in the gym. Actually, the lack of showers is a significant disadvantage that can play a fatal role. After all, some people attend training before work, and simply after playing sports they need to get themselves in order.

Selecting a room

Pay attention to the condition of the room. It might need some repairs. This may result in additional costs. Then this money will also need to be taken into account when calculating the starting capital.The funds invested in repairs can be quite significant. In order to renovate a room measuring 150 square meters, with a toilet and two showers, a minimum of 100-150 thousand rubles will be required. This is provided that you do not have to change wiring and communications.

Collection of necessary documentation

First, you need to choose and register the legal form of your future business with the tax office. At first it will be simpler and easier to register as an individual entrepreneur. This will help avoid additional accounting costs and make it possible to use a simplified taxation scheme.

When registering, you need to indicate the codes of the All-Russian Classifier of Types of Economic Activities (OKVED) for the services that you will represent. Here is the list of codes:

• physical education and recreational activities 93.04;
• other activities in the field of sports 92.62;
• activities of sports facilities 92.61.

The only thing worth remembering is that if in the future you expand the range of services (for example, add a children's room), then you should indicate this in advance.Then we get permission from Rospotrebnadzor. To do this, you will need to have medical documents for employees, a contract for the maintenance of the premises, a passport of a sports institution and a production control plan (PCP).

Equipment selection

To equip the gym with the necessary exercise equipment, you need to carefully consider their number so that you can work out all muscle groups. It is also worth thinking about how our estimated number of clients can be engaged at the same time. The list of equipment below is designed for a hall of 100 square meters. m.

Equipped gym space

Minimum number of simulators:

• horizontal bench 3-4 pcs.;
• abdominal exercise machine 2-3 pcs.;
• bench with a leg trainer and a barbell rack 2-3 pcs.;
• leg press machine 2-3 pcs.;
• simulator for developing chest muscles 1-2 pcs.;
• Smith machine 1-2 pcs.;
• treadmill 1-2 pcs.;
• various barbells, dumbbells, discs and many other little things.

Dumbbells and barbell plates should come in several different weights to make it easy for clients to train with the right weight.The above set is the minimum. If the space and funds allow you to purchase more equipment, then it is worth buying:

• press support;
• traction of the upper block;
• hyperextension;
• t-simulator;
• crossover.

When purchasing exercise equipment, you should take a closer look at good manufacturers. Perhaps, to save money, it is worth purchasing not new, but already used units. This will allow you to buy high-class equipment with significant savings.

In general, exercise equipment for the gym must be reliable and durable - these are the main criteria for selection.

Attracting clients

To attract as many customers as possible, you need to conduct an advertising campaign.You can hire students to distribute flyers in crowded places (at the entrance to shopping centers, supermarkets and subways) and paste information sheets on poles and notice boards near your hall.

Distribution of leaflets

Develop loyalty programs for regular customers. Expandrange of services and training programs to attract a wider range of people. Come up with special programs for women and teenagers. This will increase the number of potential visitors.

Recruitment

When selecting personnel, you need to remember that a good team is the key to your successful business.When choosing coaches, you can communicate with physical education teachers from nearby schools. Their workload and salary are small and they have the opportunity to hire a good specialist for a reasonable fee. It is also worth considering candidates for the position who have experience coaching in sports schools and sections.

Please ensure that your employees, especially trainers, do not have bad habits. Gym employees drinking or smoking on the porch are a negative image of your business.

In principle, for a small gym it will be enough to hire two trainers who will work in shifts. It would be nice, of course, to also have a cleaner and an administrator, but, in principle, an administrator can combine these two positions. In total, the minimum number of staff is five people.

Pros of sports business

The segment of this business is still quite free and there is an opportunity to avoid high competition. Therefore, it is worth considering the gym as a business. The payback period for such a business ranges from one to one and a half years. Which, with a fairly small investment, makes it very attractive.With the right strategy for attracting customers and a good choice of location, you can achieve high profitability and a good level of income.

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