What to sell on VK. How to open an online store on VKontakte and organize sales. Trading on Social Networks: Benefits

Social networks are the perfect place to sell any item. Many people visit VK every day, on average 85 million people visit their page per day. Many of us are wondering how to increase sales on VKontakte? What tools to use for this?

In this article I want to talk to you about what methods really work for selling goods on VKontakte.

Methods for selling goods on VKontakte

Sales in the VKontakte group.

Probably the best selling option of all methods.

1. Create an avatar that would attract people who will visit the group.
2. Fill with content using the “Products in a group” function
3. Add friends or ask someone to join. You can buy subscribers.
4. Connect feedback. So that the buyer can contact you or make an open wall for buyer messages

With an open wall, people buy much better, referring to past reviews that you can cheat yourself.

How to attract a large number of buyers.

1. Create competitions and negotiate with group administrators for placement (you need to post in a topic closer to your group, or alternatively, find an administrator who manages a lot of visited groups).
2. Throw your competition into free groups specially made for hosting competitions.
3. Connect targeted advertising - a good tool has enough settings to choose from which country or city you want the buyer to come to you.

Trade through flea market groups.

Using ad boards will not give you many clients, but you will spend quite a lot of time. Don’t post an ad where there are 2000 thousand people in groups, half of them are bots if not more. According to my experiment, there are mainly people there who once sold themselves. You can sell, but you shouldn’t hope that they will buy everything from you at once.

Sales via personal messages on VKontakte.

If you write to people about direct sales of your product. Then your account will be blocked. Nobody likes annoying salespeople who just want to sell their goods. I have tested one effective way to sell using a competition. You find a group with a similar theme, I was selling NIKE sneakers and found a group called NIKE, there were pictures of demotivators. From there I took my customers. In a group you can filter by country, city, age. You can take similar groups. Out of about 100 people there were 5-10 purchases.

Here is an example message that every 2nd person will click on and participate in the competition. Out of 300 messages sent, my account was blocked only once for spam. The main thing is to create fake accounts so that your group does not get blocked. Don't forget to change your IP. They can block a group, but this method is at your own peril and risk.

Hi all! Today is a cool article in the form of a short interview with Vladimir Alexandrov, who sells various products through groups on the Vkontakte social network. For those who have thought, planned or want to start their own business selling goods, then VKontakte sales will be a great start. Firstly, there is a huge audience, and secondly, as it turned out, it does not require much investment. Vladimir spoke about many of the intricacies of this Internet business in the article, so let’s move on to his answers to my questions.

- Hello, Vladimir! A couple of sentences about yourself. How old are you, what city do you live in, how long ago did you start doing business, what were your first projects, etc.

Hello Nikolay. I am now 25 years old. I have been living in Krasnodar for several years now. I started doing business, if you can call it that, when I was a child. My parents are entrepreneurs and that says it all, they gave me the ability to work in sales. I started my first business about 3 years ago. These were sales of my parents’ goods through an online store, which I was just creating as a thesis at the university. Then, I worked as a rental realtor for myself, but large companies “strangled” me with competition. There was also a grocery store, but I quickly realized that there was a lot of work, and the exhaust was not that big. That’s why I went online, where there is plenty of work and more money.

— What are you doing at the moment?

At the moment, my main focus in making money is on the Internet, namely in sales through groups on VK. There I am mainly involved in the sale of cosmetics, but this is not the only direction. Now I have 4 main groups that bring in the main income, and a few more on which I test the niche.

I create groups in the form of an online store, with a full menu and product catalog, since this type is the most convenient for visitors and has the maximum conversion. Due to my busy schedule, I spend almost my entire working day on development and constant change and improvement. This is generally an endless process, because information on the Internet becomes outdated very quickly, and competition does not allow you to sit in one place.

— Why did you choose the direction of selling goods on social media? networks and why Vkontakte?

Social sales direction I chose networks completely by accident, and at the first stage I created a group because there was simply nothing to do, but I already had the idea of ​​selling teeth whitening cosmetics. VKontakte was not my main social network at all, where I sat, there were simply more opportunities to implement ideas and it was easiest to create a group. After reading various articles and simple lessons on creating groups, I started creating my first one, spent almost 3 weeks on it, but I made it an order of magnitude better than the competitors. The second factor in choosing VK as a sales platform is that this social network is most popular among young people, who are precisely my target audience.

— As I understand it, the scheme for making money is simple: you find a product, create a group, recruit a few people for extras, advertise in other groups and target VK, and here they are, sales? Or is it more complicated?

Indeed, the circuit is actually simple, but it is simple only in theory. Finding a product that will give a normal return is not so easy. For one successful direction, there are several unsuccessful ones, but you waste time and money on everything. Creating a group is the easiest thing. You can order graphics for the design from freelancers, fill the group with articles and pictures too, it’s not a tricky matter. Cheating at the first stage is very good, it allows you to achieve the loyalty of future customers (you can cheat it through vktarget), but you shouldn’t abuse it when filling a group with bots, they won’t make purchases. You need to advertise correctly, otherwise you can invest a large amount and get very little return. Here you need to test everything, every advertising picture, every competition. People on social media There are many networks and everyone has their own taste and perception of information, so you have to adapt. And after all this, perhaps, but not yet a fact, sales will begin. It may turn out that people simply do not need this product, or it has analogues that are easier and cheaper to buy in a regular store. And so yes, everything, one might say, is simple.

— Do you purchase goods or do dropshipping?

I have never worked with dropshipping, I was always interested in working with the client directly. Putting a physical product in his hands that he can touch before purchasing and feel that he really needs this product. That's why I buy goods. I have my own warehouses with departments for different products. Of course, with this approach, those goods that are not in great demand remain. We have to sell them at reduced prices, hold promotions and other tricks on them.

— Many people have difficulty choosing a product. How do you choose a product? Do you carry out testing or does your intuition tell you?

Indeed, choosing a product is the most important step. The easiest way to choose your niche is in the area in which you understand at least a little. With this approach, it’s easier to start and the likelihood of getting it right with a product or service is much greater. The product that I will deal with, I choose the one that I like myself and that I would like to use. Before making major investments in any direction, I definitely test it. My intuition, of course, tells me what is worth my effort and what is not, but still, I check.

— How do you test a product before active sales?

Before introducing a product into the active phase, I definitely test it. I test it for “callback”, upload several different options to Avito, create a group with minimal design and launch a small advertising campaign. After all this, I analyze the result obtained, and only then make a decision on the advisability of pursuing this direction. For me this is the most suitable way of testing.

"To hell with all of it. Take it and do it!” These are the words of Richard Branson, British entrepreneur, founder of the Virgin Group corporation. I try to follow them, and I advise everyone to do the same. Until you try something, you won't know whether it was worth it or not. And selling through social networks is the same as selling in a regular store or market, only much simpler. Therefore, it’s worth starting to practice, and experience will show how it goes.

— Do you think it’s important to love what you do or is monetary motivation enough?

To build a successful business, love for the business is desirable. It is even more necessary for the sales process; it is not so important what to sell, the main thing is to love this process. For me, let’s say every sale is like a small holiday. It doesn’t even matter to me whether I earn 50 rubles or 5 thousand, of course, the pleasure from the second option will be greater, but the fact remains a fact.

Conclusion

Well, that’s all that I managed to find out from Vladimir. The article turned out to be detailed and even very detailed. From such articles you can easily draw up your own step-by-step action plan and try to earn money. If anyone has questions for Vladimir, then ask them in the comments, and Vladimir, I hope, will answer to the best of his ability.

Each of us uses social networks for different purposes. Most users communicate there, meet new people, view news from their friends, and read interesting materials. However, there is another application for social networks - commercial. They can be a great tool for business.

For example, if you know how to create a VKontakte group for sales, you can do this and simply attract interested users. This solution allows you to launch your own business online with virtually no investment! Want to know how to do this? Read our article.

VKontakte groups

If you have used the designated social network, you should know that it provides the ability to create groups and pages for them. They come in two forms: in the form of a community, to which any user can be invited as a member, and also in the form of a single page that makes publications on your own behalf. How to create a VKontakte group (for sales, communicating with friends or organizing an event - it doesn’t matter) is described in the service rules. True, it is not at all necessary to read all this - the whole procedure is extremely simple. You can create a community, as you can see from the photo below, on absolutely any topic.

You need to go to the “My Groups” tab, after which in the upper right corner you need to click the “Create Group” link. Next, you will be sent to a page with empty fields in which information about your group will be entered. Here, of course, you need to fill in information about your product, as well as your contact information.

Create your group

Many users who want to try their hand at a business organized on social networks are wondering how to create a VKontakte group for selling clothes. However, this formulation is not entirely correct. The task should be set as follows: how to promote the VKontakte group? After all, in fact, simply starting a community takes a few minutes - this is a free action that an ordinary VK user can handle without much difficulty.

Another thing is filling the group, attracting people and selling goods. All this can be summarized by the question: “How to create a selling group on VKontakte?” Unfortunately, there is no single answer to this, since it all depends on the business niche you choose that you sell). Let's try to look at some of the main factors that influence sales levels.

How to fill a group?

One of the most important elements of your community for selling, say, clothing. If you want to sell a particular product, you must first prepare its high-quality descriptions and photographs. It would not hurt to explain to the buyer the detailed procedure for ordering an item from you: delivery, payment, guarantees. For some reason, those who are looking for information on how to create a VKontakte group for selling goods forget about this, thereby causing additional inconvenience to their clients. Remember: ordering an item from you should be very convenient and fast for the user. Accordingly, it is necessary to create your own group, guided by this principle.

How to promote a group?

Let's say you've connected with product suppliers and created quality content for your group. Before you, of course, instead of the question of how to create a VKontakte group for sales, now a completely different one has arisen - how to promote a community. After all, participants are your people who can advertise your business and make it profitable. You can attract participants in different ways. This is the VKontakte advertising network (ads shown in the left panel), advertisements in other similar groups, organizing competitions for participants with prizes, inviting friends and much more. As practice shows, using one of these methods is ineffective. A combination of different paths is needed here.

How to organize sales?

Having learned how to create a VKontakte group for sales, how to attract people, you just have to organize these same sales. Well, this is no longer such a difficult task. It is necessary to think over ways to deliver products to customers, calculate their cost, decide who will sort orders, arrange packaging for goods and other nuances. Having thought them through, you can safely say that you have organized sales in your group.

The next stage is the promotion of your store. Everything is natural here: the larger the audience you can reach, the more you will earn on sales. This, in turn, will bring you tangible profits in the long run. Perhaps, as you work with your group, you will also be forced to switch to a single product category, develop a corporate identity, and so on. In fact, it all depends on your imagination and experience. As the successful stories of other stores show, it is possible to start trading on VKontakte. The main thing is to find your niche and properly organize all working business processes. If you succeed, consider that you have created your own business. Further profit in this case is only a matter of time.

Social networks are unique trading platforms, and the VKontakte website is no exception, on whose account a huge amount has accumulated VKontakte sales. Using this platform for sales is both possible and necessary.
Therefore, you can approach social networks from the point of view of an ordinary market or bazaar. Are you surprised? - But not me. And since you were surprised, I’ll tell you with 100% accuracy that you have never done anything VKontakte sales, no purchases.

How to sell in contact?

Sell ​​in contact very easy, although the trade itself differs from the market, the result can be even more highly profitable. What do they sell in contact? – On the contact network, they sell anything – it can be digital and information goods, various services, physical goods, for example, clothing.

Very often, VKontakte groups are sold online, and some users specifically create and promote various groups for the purpose of further selling them. Public pages, the so-called “Publics”, are also in demand, which also sell and buy.

It’s not difficult to make a sale or purchase in contact; you just need to have either an electronic card or an account in the electronic payment system. Although my opinion is that it is better to have both, to further expand the possibilities of your actions on the Internet for sales in contacts and not only.

How to sell in contact through a group?

Many people use the VKontakte group as a sales tool, and they do it well. And if you combine the group with your page, plus a public page, if you managed to create one, then the result will be more effective. I am already silent about such a tool as a website or blog. But not everyone can afford this. After all, there is something to work on here. You need to study something, no matter what. But after that, you are on a horse. But not everyone wants to engage in such a promising occupation.

If you don’t yet have your own VKonakte group, then I advise you to create one, you can read how to do this in my article, as in contact.

What is a group - this is your trading tray, if you wish, an advertising platform that will help you earn money on VKontakte. Therefore, after creating it, start filling out your group.

A new opportunity for many – VKontakte sales

The most important thing is to start selling and not stop halfway, then there will be results. Start your sales on a social network by writing advertising text, fill out the wall in the group properly, and upload photos to it. If this is a physical product, then place all its photos with sizes and prices to make it easier for the buyer to choose and navigate.

The group menu with navigation also plays an important role. A user who comes to the page of such a group should immediately understand what it is about and where it can be found. A promotional video works very well, which you can make yourself if you wish. Ask for customer reviews, perhaps with their contact information. This will build trust in other people.

You can also create a kind of program for partners, for which you will pay commissions, thereby allowing other people to earn money from your group.

In this case, there is no need to be greedy. The partnership will pay off.

And you will undoubtedly increase your VKontakte sales.

What is better to sell on VKontakte?

And it’s best to sell on VKontakte what you understand, what your heart is in, or consider according to your capabilities. For example, there may be a crayfish place near you, and you decide to start selling crayfish. Believe me, this is a very popular product, and you will not have any problems selling it.

Go to the appropriate groups, there are those that represent certain restaurants and bars, and build relationships with them. I don’t even know why I chose crayfish for this example, but it’s still suitable for better understanding. But this is my example.

You can also sell mobile phones very well, but this process is complicated and it will not be very comfortable for one person to make money from selling them. But if there is a possibility, then so be it.

I have one of my friends, as follows. She takes goods from the famous 7 km market, which is located in Odessa. He takes a photo of it and posts it for sale on Contact. And he constantly rushes between the mail market and the contact. A young girl, she has already earned money by selling VKontakte, and continues to earn money.

She bought herself a soft corner, earned money to repair her old Toyota, and she lives on the money she earns on this social network. I note that it works exclusively in contact. And everything is fine, no complaints. She does not have a father; her mother was recently laid off from her job. So the assistant has grown up. What does desire mean, and the time that is usefully spent in contacts. And will she speak badly about this network? – I think you can guess the answer yourself.

Or maybe you have the opportunity to get goods at reasonable prices, at the base, etc. So why not take advantage of this? – Now I see that people even make soap on their own and sell it both on the Internet and beyond.